FujiFilm's Camera's

Quicker. Superior. More robust. That’s the Fujifilm X-S20, the solitary X Series camera introduced by the company in 2023. Although some photographers may have anticipated a successor to the X100V, only to be disappointed (for now), the X-S20, unveiled in May, remains an exceptional X Series camera.

It is not particularly surprising that Fuji’s X Series lineup didn't receive much attention this year, considering the company launched three exceptional X Series cameras in 2022, namely the groundbreaking X-H2S, as well as the high-resolution X-H2 and X-T5.

In typical Fujifilm fashion, the camera inherits an image sensor from its predecessors, specifically the outstanding and swift 26-megapixel APS-C X-Trans sensor that has been utilized in numerous other Fuji cameras. While the X-S20 only incorporates some of the advanced features found in Fuji’s pricier offerings, it still stands as an impressive camera. It convincingly asserts itself as the finest camera under $1,500 and easily surpasses that benchmark with a price tag of $1,300.

The other addition to the Fujifilm family is the medium-format GFX 100 II. Unveiled at an X Summit in early September, this camera boasts several intriguing new features, including an enhanced image sensor, AI-powered autofocus, and continuous shooting at eight frames per second. However, Fujifilm isn't entirely forthcoming about the various caveats associated with these new features.

Nevertheless, the camera is exceptional and represents the best GFX model to date, even though it may not be a necessary upgrade for current GFX 100-series owners.

Introduced alongside the X-S20 in May, the XF 8mm f/3.5 R WR is the sole X Series lens released this year. It possesses several noteworthy attributes, including being the widest XF prime lens ever produced. With a focal length equivalent to 12mm, this lens presents an enticing option for landscape and architectural photographers.

Fujifilm recently introduced three new prime lenses for their GFX system during the September X Summit event. These lenses include the GF 30mm f/5.6 T/S lens, the GF 55mm f/1.7 R WR, and the GF 110mm f/5.6 T/S Macro. The tilt-shift lenses, in particular, are quite intriguing as they cater to the specific needs of architectural, landscape, and product photographers. While these additions may not be best-sellers, they certainly enhance the overall appeal of the GFX system for certain photographers. Looking ahead, Fujifilm has plans to expand their lens lineup further. They have announced the upcoming release of a GF 500mm f/5.6 lens for the GFX system in the following year, as well as a power zoom lens in 2025. Fujifilm is one of the few companies that still provide a lens roadmap, which gives photographers a glimpse into their future offerings. As mentioned in the Sony recap, the number of new products a company releases does not solely determine their success. The quality and functionality of these products play a significant role as well. In terms of quality, Fujifilm had a successful year in 2023. Although they only released two cameras, both were highly regarded, especially the X-S20. As a result, Fujifilm receives a respectable B-plus rating. They would have earned an A if it weren't for the drawbacks associated with the GFX 100 II's notable new features. When it comes to lenses, all four mentioned are excellent. However, it would have been beneficial to see more attention given to the X Series lineup. While the XF 8mm f/3.5 is a commendable lens, there is a need for additional long lenses in the lineup. Although the XF 150-600mm from the previous year is great, photographers are still waiting for long, fast glass options. Fujifilm's X cameras have improved in terms of speed and action capture capabilities, but the lens offerings could be more extensive. The introduction of three new GF lenses is a positive development, especially with the inclusion of tilt-shift lenses in the medium-format system. These lenses have been highly anticipated and it is exciting to see them finally launched. However, there have been reports of customers facing difficulties in acquiring these lenses, which is unfortunate.