Formula of KGR keyword research

KGR keywords refers to "Keyword Golden Ratio," which is a keyword research strategy popularized by Doug Cunnington. The Keyword Golden Ratio is used to find low-competition keywords with the potential to rank well in search engines. The formula for Keyword Golden Ratio is:

KGR = (Number of Allintitle Results) / (Local Monthly Search Volume)

Here's a breakdown of the components:

Number of Allintitle Results: This is the number of web pages that have the exact keyword phrase in the title of their content. You can find this by doing a Google search with the "allintitle" operator, like this: "allintitle:your-keyword."

Local Monthly Search Volume: This is the average number of times people in a specific region (e.g., the United States) search for that keyword in a month. You can use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to find this data.

The Keyword Golden Ratio suggests that keywords with a KGR of less than 0.25 are potentially good choices because they have relatively low competition compared to their search volume. This means that there are fewer web pages targeting that specific keyword.

Keep in mind that while the KGR can be a useful guideline for identifying low-competition keywords, it's just one of many factors to consider in your keyword research. You should also assess the relevance of the keyword to your content, the intent of the searchers, and the quality of the competition.