Common Link Building Myths That You Should Stop Believing

Link Building can boost your SERP ratings! Hence, numerous marketing companies incorporate it. Search engines use links to share data about how to identify high-quality content.

However, most SEO experts claim that link building is one of the most challenging ranking elements in the process. There’s this and many more Link Building Myths that you need to know about!

The skill of taking your website to Google’s first page is getting harder by the day. No wonder several site owners and marketing agencies think twice before implementing link-building strategies.

Well, experts agree that link building is a difficult ball game. However, it is effective and widely practiced. Let's break some common myths around the process to encourage more marketing companies to get into link building.

#1: Link Building is Made for SEO Only

Versatile SEO tactics are becoming popular nowadays. All marketers are trying dynamic techniques to rank higher on the search engine. However, it implies that the emphasis on link building is even greater.

To build links effectively and create better links, you have to create a better user experience.

#2: Exact Match Anchor Texts are the Best

Most people assume an exact match anchor text is the most suitable way to improve rankings. But do you know you’re doing major harm to your SEO position by doing this? How?

Google usually prefers natural-sounding anchor texts. It should fit well with your content. Conversely, your exact matching anchor text might be out of sync with your content.

Yet, most SEO people can’t afford not to do it. Such SEO Link Building misconceptions are prevalent across the industry. Google, however, never encourages writers to use this kind of anchor text.

But why do such Common backlink myths exist? Well, these are outdated link building tactics that fit well with old SEO tactics mainly. However, search engines have grown much smarter nowadays. Hence it is perpetually impossible to fool them using keyword stacking.

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Source: Outreach Monks

#3: No-Follow Links Bear No Fruit

This is a common perception among several SEO personnel. But it is untrue.

No-follow links might not have a direct impact on your SEO health. However, this Natural link acquisition creates a sea of opportunities for your content to shine in the SERP rankings!

Check where no-follow links help you-

No-follow links help you create a balanced link profile. Meanwhile, Google prefers content that mixes do-follow and no-follow links clinically. However, a chunk of content pieces has only do-follow links. Well, there is a high chance that Google might declare them redundant in their next update.

No-follow links drive traffic, too. When you link to branded sites, it draws visitors to your website in return. The best part- it creates a new customer base for you!

#4: Links Should Point to the Homepage or Services Pages Only!

A large segment of the SEO community considers that links must be directed to the homepage or the primary service pages. But do you know that such practices limit your SEO potential?

Firstly, it adds more value. When you link with other blog posts, guides and internal pages, it makes your website relevant and plausible. In addition, internal links also lead to a better user experience.

Today, visitors seek answers promptly. On that note, you can send them directly to the relevant internal links to improve their engagement time. Consequently, your content becomes a reliable source of information for your website.

Lastly, internal links improve your link authority too. When your links connect various pages, it draws authority to your page and hence your site, as well. The outcome is that it boosts the SEO of several pages on your site and not just the homepage.

#5: Paid Links are of No Use

Of the common link-building myths. This one is mostly reiterated. Around 50% of the SEO population believes that paying for link building is redundant. Certainly, it’s a myth and untrue.

When you place the paid links carefully, it may benefit your website big time.

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Source: Linkbuilder.io

So, how do paid links generate value?

Firstly, they offer a quick boost. The paid links from the trusted sites improve the site’s authority. In comparison, organic links act rather slowly. You can observe this difference more clearly in competitive industries like tech, hardware, and manufacturing.

Lastly, paid links help you choose where your website connects. Paid high-authority links decide how you present your links and anchor your website into an SEO ecosystem.

With organic links, you can’t expect this level of authority over the SEO funnel. That’s where paid links make a difference.

Conclusion

When you pop the link building myths, you will see new avenues to boost your site’s merit. You can meanwhile approach your site’s SEO strategy will higher clarity and purpose.

The bottom line is that creating strong and diverse links is not rule-bound. It’s rather about what your website needs and how it supports your growth.