5 Qualities that Defines a Reliable Press Release Website

A press release is an integral need for all kinds of businesses that are looking forward to gaining more visibility in the niche market. This written document is comprised of marketing values which allows it to gather attention from online users after distribution. With a simple search on Google, one can easily find an array of PR sites that are offering different packages for distribution. If you are trying to find the right press release website for your business, you should focus on the qualities that define a reliable PR website.

5 Qualities of Professional Press Release Website:

1. Wide Distribution Network

The press release agency you are looking forward to hiring must be equipped with a wide distribution network that focuses on dynamic industries. Even if the agency focuses on one particular sector that has to be your niche or else you would not be able to secure distribution benefits. It should be offering guaranteed placements on various credible newswire and media platforms which can offer more organic exposure for your business. There should be at least 150 to 200 platforms in the network in order to secure a well-rounded buzz. They also provide the opportunity to make regional-based distribution which can help to gain global exposure as well as the attention of the locale.

2. Positive Testimonials

Just like purchasing online products; you should check the reviews on the agency to understand the satisfaction level of their PR services. Positive testimonials can be considered as proof of efficiency and customer satisfaction which makes it a more reliable agency. Check what is mentioned in the feedback and how the company handled any unsatisfied customer. This way can get an idea of the customer experience.

3. Creative Portfolio

An agency that has been professionally serving in the PR industry for years must have a good portfolio that showcases its expertise in the field. Starting from samples of press release content to the analytics after distribution; the company must share 100% transparency which establishes their credibility and authenticity. Check their case studies and figure out whether you are looking for something similar or not. There should industry industry-focused PRs which allows more organic exposure from the niches.

4. Additional Services for Writing and Distribution

Professional press release agencies usually offer both PR writing and distribution services as well. While you can avail of both services, you should check the additional features that make those packages more worthy to buy. There are various additional features that can make the distribution campaign more successful. Such as,

• Get PR based on the Required Word Count and Quantity
• PR optimization with SEO based keywords
• Link embed, video embed, image addition
• SEO Mass Ping and Audit
• Social Media Distribution
• Mobile Distribution
• Scheduled Distribution
• Permanent Hosting

The list goes on with more features however, a lot of features can also make the package pricier.

5. Diversified Packages with Reasonable Pricing

Press release is a fairly reasonable tool that can be availed of at an affordable price for most cases. However, there are also premium packages that belong to the steeper side of cost. The agency you hire must offer diversified packages with different pricing systems where you can buy packages with standard value. Based on your budget and business goals, you can opt for a package that suits your needs. It is even better if the company offers customizable PR packages that can offer a personalized experience. They should also offer seasonal discount offers to empower their clients. There should be a reduction in cost for bulk orders.

Final Thoughts

A service provider should always listen to you and help you fulfill your needs. The best way to convey your business goals to a PR agency is through communication and consultancy. If the agency caters to your raw ideas and unique needs; it is a reliable agency to hire. Make sure to compare the qualities with other press release agencies to proceed with the most suitable option.