What are some of the Best Marketing Ideas for Car Dealership Businesses to attract more Customers?

New car buyers no longer have to visit multiple dealerships and rely completely on face-to-face experiences. Now more than ever, customers are conducting their own research online before they even visit a dealership. In fact, 92% of prospective car buyers conduct their careful research online before making a purchase.

Your digital marketing plan for attracting new customers is more important than ever since the majority of buyers begin their shopping journeys online. With that in mind, we've compiled a list of many car dealership marketing strategies to help you move your cars from the inventory to the road.

Five killer car dealership marketing strategies

Despite how overwhelming it may seem to promote your car dealership business in the automobile industry, there are certain proven strategies that might help you succeed. The following are the five best dealership marketing ideas you can implement this year to increase your sales.

1. Improve Your Brand's Online Presence

One of the best dealership marketing methods is to build a great website. Assuming that you currently own a website, it may be wise to start from scratch. To start over, get one of the best website designers to revamp your site completely.

When you use platforms like Wordpress, there is no need for you to select a web host or a website designer as they have great themes to offer. Your website should be easy to use, look elegant, and help you increase your search engine rankings. If you need help setting up your site, you can hire a company or a freelancer who is familiar with the platform you plan to use.

2. Play an active role on social media

If you don't even have a social media presence, now is the time to do something about it. About 79% of Americans have a social media profile, and your business cannot afford to be kept out of that group.

If you want to keep your audience engaged, you need something that attracts them and keeps them engaged. Depending on the social media platform you're using, you'll need to tweak your content accordingly. For example, Twitter has a character limit of 280, but you can go much further on Facebook. On the other hand, Instagram is a great platform for short captions and eye-catching images and videos. Make sure your message relates to your target group by highlighting what they care about.

You can share BTS footage, tutorial videos, customer Q&A's and other interesting content about your car dealership on your social media handles.

3. List Your Automotive Business in Online Business Directories

It's a good idea to list your business on search engines like Google and Bing. However, you can take it a step further by discovering additional online business directories related to your industry. You can improve your search engine optimization (SEO) and make your business more visible to customers looking for a specific type of car dealership business.

Many general business directories exist, like the Yelp and Yellow Pages; however, you can also find more specific directories online. Look for online directories that let you submit a free ad for your business in the automotive niche.

4. Increase the size of your email marketing list and the quality of the content you send

The simplest approach to encourage clients to sign up for your email list is to ask them to do so when they purchase something from you. Customers may be convinced to provide you with their email id, phone number, or even a physical address for subsequent marketing by giving discounts on their next purchase. A pop-up form that offers a special discount for new sign-ups is another way to collect email ids from your website visitors.

5. Adopt a Traditional Local Marketing Strategy

Advertising in local media, such as newspapers, tv, radio stations, and hoardings, is a prevalent automotive marketing strategy. With digital marketing outshining traditional marketing, all of these are still considered to be an effective form of marketing. Using them, you can target your ad's placement more precisely and build your brand's trustworthiness.

Get your cars on the road with these car dealership marketing ideas

The purchase of a car is one of the most costly investments a person can make. Most clients begin their car-buying journey online; therefore, it makes sense that improving your automotive marketing techniques is an absolute necessity if you want to sell more cars.

The above list has some of the concrete steps you can take to improve your marketing efforts, from having a search engine optimized website and using your email marketing to utilizing social media, local marketing and maintaining your online reputation.