The future of cars, the future of cars

In 2021, the auto market failed to achieve the desired results, and some people find it hard to accept that outcome. Do not accept the performance due to local restrictions, complain that consumption is depressed, think insufficient stimulus. Of course, there are also sober thinking, from the direction of the industry to product mix, from new brands to traditional enterprises, on industrial adjustment and upgrading. To sum up, the key is to improve the quality of industrial development, improve the quality of production, marketing and service, and further boost consumer confidence.

Today's automobile market has come to a new crossroad. Some automobile manufacturing ideas and concepts from Internet thinking and future thinking have brought challenges to the traditional automobile industry. Under the premise of global economic fluctuations, how to adapt to internal and external pressure, using the advantages brought by new technology to bring new changes to the industry? In other words, how can today's auto industry find a new balance between innovation and tradition, so as to lay a good foundation for future development?

On March 18, BMW Group released its financial results, showing that it successfully achieved its set performance targets in 2019, with revenue exceeding 104.2 billion euros and sales exceeding 2.53 million vehicles for the first time.

The above financial report attracted a wide range of attention in the market. But the focus is not in a BMW earn much money, but, as the representative of the traditional car companies around the new energy, intelligent, and even the future intelligent transportation services, the layout of the BMW has carried on the all-round, including manufacturing, charging the battery pile layout, the respect such as the Internet of things, and 5 g applications of cooperation with Chinese enterprises investment, Far more than some brands in the new energy industry in the field of intelligent travel is considered to be the leader, which reflects a traditional car brand has a strong sense of foresight.

Controlling the future layout and the development direction of the industry determines the quality of the development and growth of the industry. To this end, on March 9, the Ministry of Industry and Information Technology released "Automobile driving automation classification" recommended national standards for approval publicity, which will be one of the basic standards of China's intelligent connected vehicle standard system, for China's subsequent automatic driving related laws, regulations, mandatory standards to provide support.

The development of the industry is the basic premise for consumers to bring high quality products.

In 2019, the development direction of the industry and the planning direction of the product have entered the middle zone of this crossroad. Therefore, groping and forward, has been the main keynote of this market.

For those who are accustomed to assembly line thinking, traditional automobile products are inseparable from the four major assembly and production processes of the body, focusing on the power of the engine, the smoothness of the gearbox and the interior style of the body design. However, in the face of the impact of the new four modernizations, in the face of electric, intelligent, networked and even sharing in the application of the concept of "car", did trigger some thinking on the concept of technology and the interpretation of the concept of new technology. However, it should be noted that more of these applications are in the external configuration of human-computer interaction systems. If there is no fundamental logical change, it can only be said that such products may face greater competitive pressure in the market. In the face of the application scenario changes brought by 5G and artificial intelligence, if automotive products do not make adjustments, they may not fall in the present, but will lose to the future.

What should the car of the future look like, and how to define the car of the future, or more precisely, the product of the future?

A decade ago, a film at the Universal Pavilion of the Shanghai World Expo impressed people with the idea of a round, egg-shaped smart pod that could merge into the city's various tracks, travel through the air, reach its destination, and hang out of the window. Today, there are limits to that vision. The car of the future, of course, will run under a rule, but not necessarily on a visible track, it may or may not have four wheels, it can drive, it can fly. Flying cars, also is currently Geely, Mercedes Benz and other brands are committed to the direction.

If the industry and product direction is clear and can be successfully developed and implemented, it will provide the premise of improvement for the supply side. The growth quality of the industry will undoubtedly provide a key basis for the improvement of consumer quality.

In addition, the policy environment, service quality and corporate social responsibility also determine the degree of improvement in consumer quality.

In 2019, Beijing, Shanghai, Guangzhou and other places will continue to restrict car purchases. The basic evaluation of the purchase restriction policy in the industry is, of course, an obstacle to the development of the car market. From the local perspective, local public management has no choice but to make certain restrictive behaviors based on the total amount of public resources, population density, consumption purchasing power and so on. However, it is a debatable question whether the policy is put out once and for all.

The relationship between development goals and regulatory tools should be a dynamic balance, not a rigid rule. When enhanced regulation becomes a prerequisite for all aspects, it is the basic policy attribute to maintain high-quality growth to relax regulation and allow the choices that should be made by the market to form a dynamic balance.

Beijing, for example, has restricted home purchases for nearly a decade. However, a recent online news about Beijing "stimulate car consumption" hot spread. Prompt to respond although Beijing municipal bureau of commerce, said it was "in the middle of march, the Beijing municipal commerce bureau in the discussion about" more measures and protect the city's total retail sales of consumer goods supply 1-2 month is' work, in order to deal with COVID - 19 outbreak causes negative effects, promote consumption market, some people put forward the idea of stimulate the automobile consumption (demonstration) without research. Later, in the process of internal information transfer, the work was accidentally put on the Internet, and reprinted by many websites and media, causing social concern. "We are deeply sorry for any misunderstanding this has caused to the public." But, hopefully, between the lines, we can read the policy may be a sign of relaxation.

Even if the market production and sales in 2019 are not as expected, we are still looking forward to the future.

In 2020, with the continuous introduction of 5G application scenarios, the combination with ARTIFICIAL intelligence will also be closer. Including the application of AR and VR, online car purchase, online services and other scenarios will come, and new forms of cars will come. Like all new consumption modes, people are full of expectations and may also open their eyes.