Mercedes S-Class vs BMW 7 Series: Which Is the World’s Favorite Car in 2025?

Every era has its favorite car — the one that defines luxury, sets the standard for innovation, and captures the imagination of drivers and passengers alike. In 2025, the debate in the luxury sedan world boils down to two German titans: the Mercedes S-Class and the BMW 7 Series.

Both cars are more than just modes of transportation. They are symbols of status, rolling offices for executives, and sanctuaries of comfort for passengers. But when it comes to being crowned the world’s *favorite car* in 2025, which one truly earns the title? Let’s take a closer look.

The Legacy of the Mercedes S-Class

The Mercedes S-Class has long been considered the “gold standard” of luxury sedans. Since its introduction in the 1970s, it has been the default choice for chauffeurs, heads of state, and global elites. The car doesn’t just transport people, it makes a statement.

• Prestige & Tradition: For decades, the S-Class has represented elegance and trust. Many passengers step into one and immediately associate it with VIP treatment.
• Comfort First: Its ride quality is famously smooth. Adaptive suspension, noise cancellation, and premium interiors make the backseat one of the most comfortable places on four wheels.
• Innovation Hub: Many of today’s car technologies, from ABS to advanced driver assistance, first appeared in the S-Class.

In short, the S-Class isn’t just a car, it’s a heritage brand in itself.

The Evolution of the BMW 7 Series

Launched in 1977, the BMW 7 Series has always positioned itself as the bold rival to Mercedes’ dominance. Where Mercedes built a reputation for classic prestige, BMW leaned into sportiness, innovation, and performance.

Fast forward to 2025, and the 7 Series has reinvented itself in ways that even loyal S-Class fans can’t ignore:

• The BMW i7: An all-electric flagship with futuristic styling. Its bold design signals that BMW isn’t afraid to break away from tradition.
• Backseat Entertainment: The 31-inch “Theater Screen” transforms the rear cabin into a cinematic lounge, redefining what luxury feels like.
• Modern Appeal: While the S-Class attracts traditional buyers, the 7 Series is fast becoming a favorite among younger professionals who value bold design and cutting-edge tech.

BMW’s strategy is clear, if the S-Class represents the old guard, the 7 Series wants to be the luxury sedan of the future.

Backseat Luxury: Where the Battle Is Won

The truth is, most owners of these cars **don’t drive them**. They are driven in them. That’s why the backseat experience often decides the winner.

• Mercedes S-Class: Plush leather, subtle lighting, and massage seats make it feel like a private jet on wheels. It’s quiet, refined, and focused on calm comfort.
• BMW 7 Series: Instead of timeless elegance, it brings a sense of high-tech excitement. The rear Theater Screen, reclining seats, and immersive sound system make it feel like stepping into a luxury cinema.

For passengers, the choice often depends on personality. If you want understated sophistication, the S-Class wins. If you want futuristic luxury with a wow factor, the 7 Series takes the crown.

Technology in 2025: Innovation vs Refinement

Both cars are technological masterpieces, but they approach innovation differently.

Mercedes S-Class: Focuses on refinement. Features like advanced AI-assisted driving, predictive suspension, and biometric seat adjustments enhance comfort without being flashy.

BMW 7 Series: Focuses on bold innovation. The massive rear screen, crystal accents, and EV-first strategy (BMW i7) showcase its willingness to push boundaries.

This makes the S-Class feel like an evolution of trusted luxury, while the 7 Series feels like a glimpse into the future.

Chauffeurs’ Favorite vs Passengers’ Favorite

Ask a chauffeur, and the answer is often Mercedes S-Class. It’s reliable, predictable, and delivers an effortless ride. For professionals behind the wheel, the S-Class remains the safer, smoother choice.

Ask passengers, and the answers split:

• Executives, diplomats, and traditional clients prefer the familiarity of the S-Class.
• Younger passengers, tech enthusiasts, and those seeking “Instagrammable” luxury often lean toward the 7 Series.

This divide reflects a generational shift in what “favorite car” really means.

Global Perspectives: Who Leads Where?

• Europe: The S-Class still dominates chauffeur fleets, especially in London, Paris, and Berlin.
• United States: BMW is closing in, with the 7 Series attracting buyers who want a sportier, tech-forward luxury ride.
• Asia & Middle East: Both brands thrive, but the S-Class carries unmatched prestige in markets where tradition and heritage matter deeply.

Globally, the S-Class is still the more recognizable “favorite car,” but BMW is rapidly gaining traction.

The Future of Favorites: EV Luxury

2025 isn’t just about leather and chrome, it’s about sustainability. Both brands are electrifying their lineups:

• Mercedes EQS (S-Class EV sibling): Quiet, refined, with an eco-conscious spin on classic luxury.
• BMW i7: Bold, futuristic, and already winning praise for making EVs feel truly luxurious.

The EV shift might be the deciding factor for the next generation’s “favorite car.”

So, which is the world’s favorite car in 2025?

• Mercedes S-Class: Still the king of prestige, tradition, and chauffeur luxury. The safe, trusted choice for those who value comfort above all.
• BMW 7 Series: The rising challenger — daring, modern, and tech-driven. The favorite for those who want a bold statement and a taste of the future.

In the end, the title of favorite car depends on what you value most. If your heart leans toward heritage and refinement, the Mercedes S-Class remains unbeatable. But if you crave innovation and futuristic excitement, the BMW 7 Series may just become your new favorite in 2025.