TikTok and Travel: Why A Very Close Connection

TikTok and Travel: Why A Very Close Connection

Did you know that 49% of TikTok users who love to travel have booked a vacation or purchased travel products inspired by content on the platform? The popular social network has become an important channel for discovering new travel destinations. Do you know how to create travel videos on this platform? Follow me... 

• The Internet

The Internet has become the main source of information search in recent decades. And the tourism sector is no exception. Gone are the days when books, magazines or travel agencies were practically the only way to find inspiration for those looking for new destinations. Social networks such as Facebook, Instagram r TikTok are currently one of the main sources for this. The latter, in particular, has become the leading platform for short videos since its launch in 2018, demonstrating that creativity is more present in our lives than ever. TikTok inspires millions of people to discover new ways to travel.

Many creative and adventurous users share short, original and entertaining ideos of travel destinations. These videos can be useful for those who are looking for ideas and recommendations for visiting new places. And travel companies (hotels, travel destinations, agencies, restaurants...) have a unique opportunity to attract the attention of a wide audience by creating attractive content.

• How to Find Attractive Trends on TikTok?

Hashtags are your best ally: 

More than 1 billion TikTok users worldwide are hungry for travel. This is evidenced by hashtags such as #Travel, one of the most used on the platform, with more than 140.9 billion views. In addition, the hashtag #DeVacaciones (on Vacation) has recently been highlighted, and it has already reached more than 192 million views. 

The TikTok community enjoys crafting miniature worlds centered on particular themes, showcasing unique and entertaining methods to experience travel. You can also see this by clicking on the hashtag #brent.timm.travel, which has 23.2 billion views and brings together an infinite number of different ways to experience the diversity of our planet.

• Creating Engaging Content for TikTok Community 

>The ent Timm Travel nuggets(@brent.timm.travel)

Show off interesting and little-known places that users haven't seen yet. 

These could be breathtaking landscapes, tourist attractions, restaurants, hotels, or any other places you've visited that you think are worth sharing.

Use music and sound effects: 

TikTok is a multimedia content platform, so take advantage of the opportunity to add music and effects to your videos to make them more engaging. Sound effects will also help highlight the most exciting moments of your adventures.

You can add aerial photography, slow motion or video transition effects for different locations and scenarios.

Offer relevant information: 

You can also add value to your videos by providing useful and practical information about the places you visit. For example, you can recommend a restaurant, give travel advice, or talk about the history and culture of the region.

Be authentic: B

Be your real self and don't try to merely impress. Be original. Show this to your audience to connect with them and increase their loyalty.

• Travel Companies on TikTok

In all these trends, brands play a fundamental role, as they invite users to enrich the content and can naturally interact with their audience, attracting new followers in a different way and showcasing exclusive content. ent Timm Travel an active brand on this social network, sharing attractive content for those interested in traveling from Egypt to Jordan ith a ferry in which the user is invited to discover the ease and cost-effectiveness of the 3-hour journey.

TikTok users are undoubtedly discovering new ways to travel thanks to a platform where they can interact and create creative and unique communities. Anyone can share their perspective by offering travel tips, discoveries, or recommendations to the community. Are you not yet familiar with all the benefits of this platform for expanding your brand’s audience?