Knix the Life-altering Undies

I remember the moment I discovered Knix. I was scrolling Facebook and saw this babelicious woman, Sarah Nicole Landry of the Birds Papaya. Her face was glowy, and she had perfectly toned blonde hair (which I promptly screenshot and sent to my stylist). But wait. I kept scrolling and GASP. There they were, as familiar as my own skin, a precious tummy of a mama with stretch marks. I couldn't believe my eyes! It was the first time I had ever seen advertising with a body that somewhat represented mine or anyone else I knew.

I was scared to read the comments, knowing that the internet isn't always the kindest place. I have seen the threads of nasty, ill-intentioned comments on posts featuring bodies that are diverse. The world expects women to walk through life's adventures of ageing, mothering, birthing, feeding babies, exercising, surgeries, health challenges, hormone fluctuations, accidents, and all the while, come out completely unscathed and maintain the body of a 20-year-old. It is unrealistic, and yet, has always been the reality of what I felt was expected of myself and all my peers.

I opened up the comments, with one eye closed. Here we go. Will I go on defence? Or quietly exit the comments section?

Next came the shock. Comment after comment, one after another, raving and rejoicing that a company finally was representing an average woman's body! Women were thanking them, telling the company they finally felt "normal" and "seen". Tears were springing from female eyeballs everywhere, and the movement of body positivity really caught fire.

Sarah Nicole became a Canadian ICON. She now has 1.8 million followers on Instagram and has stuck her neck WAY out for the body positivity movement. She has trolls coming at her left, right and centre, but she also has thousands more thanking her for the work she is doing to change the way women see themselves. She remains hilarious, humble, authentic and beautifully human.

Okay, back to the product. Knix was designed, created, invented by the one and only Joanna Griffiths. Joanna saw the huge gap in undergarment product line-ups for women everywhere. They were uncomfortable, not practical, not size-inclusive and certainly not made for any "oops!" accident moments that all women have some time in their life. She not only made a revolutionary product lineup but changed the face of marketing in the underwear scene. I have seen women of all ages, colours, sizes, skin textures, tattoos, amputations, mastectomies and everything in between. In other words, these women are everyday women. They could have been pulled out of the line up at a grocery store or pulled out of a minivan at school pick up. And it is so refreshing.

The first time I purchased Knix, I loved the underwear so much I tossed every last pair of other undies in my drawer. I went on to order bras, swimsuits, robes, and pyjamas. All quality made and comfortable, and yet, not hideous whatsoever. I swear I have always thought comfort is synonymous with ugly. Not the case with Knix. Their essential thong is the go-to, and makes you feel like you are wearing nothing at all!

That's not all folks! They also created a teen line, which they have sent me to try out and gift to my teenage daughter. Can you imagine all the awkward moments in junior high and high school that could have been avoided!? They also have the most amazing return policy. Once, a bra didn't fit quite right and instead of having to ship it back, they sent me a new one and asked me to donate the one I didn't want to a local shelter.

Thank you to our Canadian Queen: Sarah Nicole, for being the brave one to embrace and flaunt your beautiful home that held your babies, and to Joanna Griffiths for creating a movement within this industry. You are what so many of us dream to be, a total gamechanger.