How To Market Your Philanthropy

Leaders and entrepreneurs concerned about their company’s image and attracting more customers should consider implementing a corporate philanthropy program. A corporate philanthropy program shows that a company cares about its community and its employees, but it can also be a brilliant marketing tool. This article will discuss some practical marketing tips for corporate philanthropy programs.

Well Branded Program

First, you should make sure that your philanthropy program is well-branded. This means that the name and logo of your company should be prominently displayed on all marketing materials, such as website pages, social media posts, and print ads. You also need to create a strong message around your philanthropy program. Ensure that everyone who works for your company understands the program’s mission and can communicate it effectively to customers and clients.

Get Out in the Community

Another essential part of marketing a corporate philanthropy program is getting out into the community and meeting people face-to-face. Attend local events, complete with civic organizations, and participate in charity walks and runs. This will help you build relationships with potential customers and clients and with members of the community who might be interested in your philanthropy program.

Make Use of Social Media Platforms

Make use of social media platforms to promote your company’s philanthropy initiatives. Hashtags are another great way to get your message out there, so include relevant hashtags on all of your social media posts. You can also create short videos about your company’s philanthropy program and post them on YouTube or other video-sharing websites.

Another essential element of effective marketing for corporate philanthropy programs is proper channels. To reach the most people possible, you’ll need to use various media, including online advertising, PR campaigns, and employee outreach. It’s also important to partner with other organizations that share your values. This will help you reach a larger audience and build relationships with potential customers.

Finally, be sure to track your results closely. Measure how many people are interacting with your philanthropy program online and offline and its impact on sales and brand awareness. Use this data to make course corrections and improve your marketing efforts.

Suppose you’re looking for ways to give back to your community and improve your company’s image; consider implementing a corporate philanthropy program. These programs can be great marketing tools, but it’s essential to do them correctly. Follow the tips in this article to create an effective marketing strategy for your philanthropy program.

About John Jezzini

John Jezzini is an entrepreneur, innovator, and leader. He is also the CEO and Founder of Los Angeles-based Growth Network Holdings and the Co-Founder of Solomon One, a real estate development company.

Prior to founding his company, John began his career in the real estate industry as an underwriter for Wells Fargo. He later became the Director of Business Development at The Mortgage Financial Store where he managed over 300 employees and $3 billion in funding.

While John Jezzini is constantly focused on business, he also prioritizes giving back. As a believer in corporate and cultural responsibility, he understands that he is uniquely positioned as a CEO in a developing industry to help better his community, as well as promote a positive reputation for the cannabis space as a whole.

As such, through their brand, Ervana, Growth Network Holdings works with One Tree Planted. For every ounce of cannabis Ervana sells, the organization will plant a tree in two critical replanting projects in California— the Redwood Valley Fire Restoration in Mendocino County and the Yosemite Valley Fergusson Fire Restoration in Mariposa County.

Learn more about John Jezzini by checking out his sites!