How to Become a Successful Amazon Seller in Egypt

Amazon is a big marketplace. Nearly everyone in the world shops on the popular e-commerce site.

Egyptians are among the shoppers. Since the start of the pandemic, 72% of Egyptians have been buying online. The surge in online shopping presents a significant opportunity for Egyptian entrepreneurs to reach not only local customers but also a global audience.

Why Selling on Amazon Is Lucrative

With a vast global customer base, established infrastructure, and tools designed to facilitate selling, Amazon can be a game-changer for your business.

1. Global Reach

Amazon operates in multiple countries, allowing you to access millions of potential customers worldwide. This expansive reach can significantly boost your sales and brand visibility beyond the local market as an Amazon seller in Egypt.

2. Established Trust

Amazon is a well-established and trusted platform. It even ranks third in the world’s most popular search engines list. Customers feel confident buying from Amazon due to its stringent seller policies and reliable customer service, making it easier for new sellers to gain credibility.

3. Fulfillment by Amazon (FBA)

FBA handles storage, packaging, and shipping for you. This not only saves time and effort but also makes your products eligible for Amazon Prime, attracting more buyers due to faster and often free shipping options.

4. Marketing Tools

Amazon provides robust marketing and advertising tools, such as Sponsored Products and Sponsored Brands, to help increase the visibility of your listings and drive more traffic to your products.

5. Data and Analytics

Amazon offers detailed analytics and reporting tools that help you understand customer behavior, sales trends, and inventory needs. The data is invaluable for making informed business decisions.

Step-by-Step Guide to Selling on Amazon

Here's a comprehensive guide on how to sell on Amazon Egypt, from registration to building trust with your customers.

1. Register as a Seller on Amazon

a. Choose Your Selling Plan

• Individual Plan: Suitable for those selling fewer than 40 items a month, and for those still deciding what to sell.
• Professional Plan: Ideal for those selling more than 40 items a month, now available without a monthly subscription fee for a limited time.

b. Gather Required Information

• National Egyptian ID (identity verification protects sellers and customers)
• Valid email address or Amazon customer account
• A bank account where Amazon can send you proceeds from your sales
• Mobile number where you are reachable
• For Individuals – A recent bank account statement, credit card statement, or utility bill
• For Businesses – Commercial registration if you’re the owner and a Power of Attorney if you’re a legal representative or an account manager

c. Register on Amazon

Visit the Amazon Seller Central website, and click “Register Now.”

Follow the steps to create an account. Provide the necessary information and verify your identity as instructed.

2. Set Up Your Seller Account

a. Complete Your Profile

Fill out your seller profile with accurate information, including your business name, address, and contact details.

b. Configure Shipping Settings

Determine your shipping options and rates. For international shipping, consider using Amazon’s FBA service.

c. Set Up Your Payment Method

Link your bank account to receive payments. Ensure the bank account can accept international transfers if you plan to sell outside Egypt.

3. List Your Products

a. Research and Choose Products

Identify products with high demand and low competition. Use tools like Amazon Best Sellers and product research tools to find profitable items.

b. Create Product Listings

For each product, you need to provide:

• Product Title: Clear and keyword-rich
• Product Description: Detailed information about the product
• Bullet Points: Key features and benefits
• High-Quality Images: Clear and attractive photos from different angles
• Price: Competitive pricing based on market research

c. Use Keywords

Optimize your listings with relevant keywords to improve visibility in Amazon searches. Use keyword tools to find the best terms.

d. Set Inventory Levels

Keep track of your inventory to avoid stockouts. You can use inventory management tools to automate this process.

4. Optimize for Sales and Reviews

a. Provide Excellent Customer Service

Customers need to know you can address their concerns, from a simple product inquiry to an involved returns process. It’s an opportunity for you to make a good impression as an Amazon seller, especially if you’re competing with bigger brands.

Respond to customer inquiries promptly and professionally. Positive interactions can lead to good reviews and repeat business.

When you provide well-crafted, thoughtful responses to customers, it generates a positive brand experience that generates referrals.

b. Encourage Reviews

Reviews attract future shoppers. Positive reviews and ratings not only influence sales, but they also build trust, which creates brand loyalty in the long run. Negative reviews, on the other hand, highlight opportunities for improvement while demonstrating your brand’s willingness to respond to all types of customer feedback.

How do you encourage reviews?

After a successful sale, politely ask customers to leave a review. You can send a follow up email, or entice with an incentive, like early access to new products. You can also include a feedback request in your packaging.

c. Monitor and Adjust Pricing

Regularly review your pricing strategy to remain competitive. Use repricing tools to automatically adjust prices based on market conditions.

5. Build Trust with Customers

a. Maintain High-Quality Standards

Ensure your products meet the quality expectations of customers. Consistent quality builds trust and reduces returns and negative reviews.

b. Use Amazon’s FBA Service

FBA can enhance customer trust as Amazon handles logistics, providing reliable and fast shipping. It also makes your products eligible for Amazon Prime, attracting more buyers.

c. Transparency and Honesty

Be transparent about your products' features and conditions. Avoid misleading descriptions and images.

d. Handle Returns and Refunds Gracefully

Efficiently manage returns and refunds to maintain customer satisfaction. A hassle-free return process encourages trust and future purchases.

e. Build Your Brand

Develop a strong brand presence on Amazon. Consistent branding in product listings and excellent customer service helps build a loyal customer base.

Put Your Products in Front of Millions

Selling on Amazon from Egypt is a promising venture with the right approach. The platform’s global reach, trusted reputation, and extensive support infrastructure make it an attractive option for expanding your business.

By following these steps — registering as a seller, setting up your account, listing products effectively, optimizing for sales, and building trust — you can create a successful Amazon business.