Headline: The Ultimate Guide to Delivery by Time Zone with GetResponse

Delivery by Time Zone - The Ultimate Guide

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As businesses continue to expand their reach across the globe, one challenge they often face is delivering messages at the right time for their audience. This challenge is particularly pronounced when you consider that people in different time zones have different schedules, meaning what is morning for one person could be late at night for another.

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This is where delivery by time zone comes in. By using this method, businesses can schedule their messages to be delivered at the optimal time for their audience, ensuring they get the maximum impact.

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In this article, we'll take a closer look at delivery by time zone and how it can be implemented using GetResponse, a popular email marketing platform.

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What is Delivery by Time Zone?

Delivery by time zone is a technique used in email marketing to ensure that messages are delivered at the most appropriate time for the recipient. This is achieved by using the recipient's time zone as a basis for scheduling the delivery of the message.

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For example, let's say you want to send an email campaign to customers in the United States and Australia. By using delivery by time zone, you can schedule the email to be sent at 9:00 AM EST for customers in the United States and 9:00 AM AEST for customers in Australia. This ensures that the message is delivered at a time that is convenient for the recipient, regardless of where they are in the world.

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Benefits of Delivery by Time Zone

Implementing delivery by time zone can have a number of benefits for businesses. Here are just a few of them:

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Improved Engagement: By delivering messages at the optimal time for the recipient, businesses can increase engagement rates, resulting in more opens, clicks, and conversions.

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Increased Relevance: Sending messages at the right time can also increase their relevance. For example, sending a promotional email for a sale just before payday can be more effective than sending it at a random time.

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Better Timing: By using delivery by time zone, businesses can ensure that their messages are delivered when the recipient is most likely to be checking their inbox. This can improve the timing of the message, resulting in more opens and clicks.

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Implementing Delivery by Time Zone with GetResponse

Now that we understand what delivery by time zone is and its benefits, let's take a look at how it can be implemented using GetResponse.

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Step 1: Create Your Email Campaign

The first step is to create your email campaign as you would normally. This can be done by selecting the "Create Campaign" button in your GetResponse account.

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Step 2: Choose Your Recipients

Once you have created your campaign, you need to select your recipients. This can be done by creating a segment based on the time zone of your subscribers.

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To do this, navigate to the "Contacts" tab in your GetResponse account and select "Add Segment". From here, you can select "Location" as the criteria and choose "Time Zone" as the attribute. You can then choose the time zone(s) that you want to target.

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Step 3: Schedule Your Campaign

Now that you have selected your recipients, you need to schedule your campaign. This can be done by selecting the "Send Time" option in your email editor.

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From here, you can choose "By Recipient Time Zone" as the delivery option. GetResponse will then automatically schedule your campaign to be sent at the optimal time for each recipient based on their time zone.

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Tips for Successful Delivery by Time Zone

While delivery by time zone can be an effective way to improve engagement rates, there are a few things to keep in mind to ensure success. Here are a few tips:

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Understand Your Audience: Before implementing delivery by time zone, take the time to understand your audience and their schedules. This will help you to choose the best time to send your messages.

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Test Your Timing: Experiment with different delivery times to find the optimal time for your audience. This can be done by using A/B testing to compare the results of different delivery times.

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Use Automation: Use automation to streamline the process of implementing delivery by time zone. This can be done by setting up automated campaigns that automatically schedule messages based on the recipient's time zone.

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