Europe Anti-snoring Device Market Size and Forecast 2025–2033

Introduction

Sleep, once treated as a passive necessity, is now widely recognized as a cornerstone of long-term health and productivity. Across Europe, this shift in mindset is transforming how people approach sleep-related disorders—especially snoring and obstructive sleep apnea (OSA). What was once dismissed as a minor inconvenience or a household nuisance is increasingly understood as a medical concern with serious implications for cardiovascular, metabolic, and cognitive health.

Against this backdrop, the Europe Anti-snoring Device Market is entering a strong growth phase. According to Renub Research, the market is expected to reach US$ 919.37 million by 2033, up from US$ 485.18 million in 2024, expanding at a compound annual growth rate (CAGR) of 7.36% from 2025 to 2033. This growth reflects not only rising awareness of sleep disorders, but also the impact of demographic changes, lifestyle shifts, and continuous technological innovation in non-invasive sleep therapy solutions.

Anti-snoring devices—ranging from simple nasal dilators to more advanced oral appliances and EPAP (Expiratory Positive Airway Pressure) devices—are increasingly viewed as accessible, cost-effective alternatives or complements to traditional treatments such as CPAP machines. As healthcare systems across Europe place greater emphasis on preventive care and quality of life, demand for these devices is set to accelerate further.

Europe Anti-snoring Device Market Overview

The European anti-snoring device market is being shaped by a combination of medical necessity, consumer awareness, and product innovation. A significant portion of the adult population in Europe experiences habitual snoring, and a substantial share of these individuals are either undiagnosed or undertreated for conditions such as obstructive sleep apnea. OSA, in particular, is closely linked with obesity, aging, and lifestyle factors—trends that are becoming more pronounced across the region.

Healthcare providers are increasingly encouraging early intervention, as untreated sleep disorders are associated with higher risks of hypertension, heart disease, stroke, diabetes, and reduced cognitive performance. This has fueled interest in non-invasive, easy-to-use devices that can be adopted at home without the need for complex clinical setups.

Technological progress is playing a central role in reshaping this market. Manufacturers are introducing smart anti-snoring devices with features such as sleep tracking, vibration alerts, and mobile app connectivity. These innovations allow users to monitor their sleep patterns, adjust device settings, and improve long-term compliance. Custom-fitted oral appliances, especially mandibular advancement devices (MADs) and tongue-stabilizing devices (TSDs), are also gaining traction due to their improved comfort and effectiveness compared to earlier, one-size-fits-all solutions.

At the same time, the growth of e-commerce and telemedicine in Europe has significantly improved access to these products. Consumers can now research, compare, and purchase both over-the-counter and prescription-based solutions online, often supported by virtual consultations with healthcare professionals. This digital shift is helping to expand the market beyond traditional hospital and clinic settings into everyday homecare environments.

Despite these positive trends, challenges remain. Patient compliance, comfort issues, and uneven awareness across different European regions continue to limit the full potential of the market. However, with increasing investment in sleep health education and the expansion of sleep clinics and diagnostic services, these barriers are expected to gradually diminish.

Key Factors Driving the Europe Anti-snoring Device Market Growth

Aging Population and Lifestyle Changes

Europe’s aging population is one of the most powerful structural drivers of the anti-snoring device market. As people age, physiological changes such as reduced muscle tone in the upper airway and increased fat deposition around the neck make snoring and sleep apnea more common. At the same time, lifestyle-related risk factors—including sedentary behavior, poor dietary habits, rising obesity rates, stress, and alcohol consumption—are affecting not only older adults but also younger demographics.

These combined trends are expanding the pool of individuals who experience chronic snoring or are at risk of OSA. For many of these patients, non-invasive anti-snoring devices represent an attractive first step before considering more complex or intrusive treatments. The growing focus on maintaining quality of life in later years is also encouraging older adults to seek solutions that improve sleep quality, daytime energy levels, and overall well-being.

Technological Advancements and Product Innovation

Innovation is a major catalyst for market expansion in Europe’s anti-snoring device sector. Today’s devices are no longer limited to basic mechanical solutions. Instead, they increasingly incorporate digital health features, such as sensors that detect snoring, smart algorithms that analyze sleep patterns, and mobile applications that provide personalized feedback and recommendations.

Custom-fitted oral appliances, particularly mandibular advancement devices, are benefiting from advances in dental scanning and 3D printing technologies. These improvements allow for better fit, greater comfort, and higher treatment effectiveness—key factors in improving patient adherence. Positional therapy devices, including wearable bands and smart posture-correction tools, are also gaining popularity among users who primarily snore when sleeping on their backs.

For many patients, these modern solutions offer a more comfortable and convenient alternative to CPAP machines, which, while highly effective, are often associated with discomfort, noise, and lower long-term compliance rates. As consumer expectations shift toward more personalized, data-driven healthcare solutions, manufacturers are responding with increasingly sophisticated product portfolios.

Growing Awareness and Sleep Health Education

Across Europe, sleep health is steadily moving up the public health agenda. Medical professionals, public health agencies, and non-profit organizations are investing more resources into educating people about the consequences of poor sleep and untreated sleep disorders. Campaigns highlighting the links between snoring, sleep apnea, and serious conditions such as cardiovascular disease and cognitive decline are changing public perceptions.

This growing awareness is reducing the stigma around sleep-related problems and encouraging more individuals to seek diagnosis and treatment. As a result, demand for accessible and user-friendly anti-snoring devices is rising. Consumers are no longer viewing these products as mere lifestyle accessories, but as legitimate health interventions that can improve both short-term comfort and long-term health outcomes.

Challenges in the Europe Anti-snoring Device Market

Lack of Awareness in Certain Regions

While awareness of sleep disorders is relatively high in Western and Northern Europe, parts of Eastern and Southern Europe still lag behind. In these regions, limited access to sleep clinics, fewer public health campaigns, and cultural attitudes that downplay snoring as a medical issue contribute to widespread underdiagnosis.

Many individuals continue to see snoring as a minor annoyance rather than a potential symptom of a serious condition like OSA. This perception gap slows the adoption of anti-snoring devices and concentrates market growth in more developed and urbanized areas. Addressing this imbalance will require targeted education initiatives, better primary care screening, and improved access to diagnostic services.

Low Patient Compliance and Discomfort

Patient compliance remains one of the most persistent challenges in this market. Although many devices are clinically effective, users often discontinue them due to discomfort, dry mouth, jaw pain, or difficulty adjusting to sleeping with a device in place. Tongue-retaining devices and some mandibular advancement devices, in particular, can cause irritation or soreness during the initial adaptation period.

Inconsistent use reduces treatment effectiveness and can lead to frustration for both patients and healthcare providers. It also makes some clinicians hesitant to recommend these devices as a first-line option for moderate cases of snoring or sleep apnea. Improving comfort, ease of use, and customization will therefore remain a critical priority for manufacturers aiming to boost long-term adherence.

Europe Anti-snoring Device Market Overview by Regions

Overall, Western and Northern Europe dominate the market due to higher awareness levels, better healthcare infrastructure, and stronger adoption of preventive health measures. Eastern and Southern Europe, while offering significant long-term potential, currently trail behind due to underdiagnosis, lower awareness, and limited access to specialized sleep care.

United Kingdom

The UK anti-snoring device market is expanding rapidly as more people recognize snoring as a medical issue rather than just a lifestyle inconvenience. There is strong consumer interest in non-invasive, at-home solutions such as mandibular advancement devices, nasal dilators, and positional therapy tools. The widespread use of e-commerce platforms and telehealth services has made these products more accessible, particularly in urban and suburban areas, supporting steady market growth.

Germany

Germany benefits from a robust healthcare system and high awareness of sleep disorders. Oral appliances, especially mandibular advancement devices, are among the most popular treatment options. The integration of smart features, such as sleep tracking and real-time feedback, is further enhancing user experience and compliance. Although cost and comfort remain concerns for some users, continuous innovation and a strong focus on sleep health are expected to sustain market growth.

Italy

In Italy, the market is growing steadily as awareness of sleep disorders increases and consumers look for non-invasive alternatives to traditional treatments. Oral appliances are widely used, and the expansion of online retail channels is improving access to a broader range of products. Despite ongoing challenges related to comfort and affordability, the long-term outlook remains positive due to rising interest in preventive healthcare and wellness.

France

France is witnessing growing demand for anti-snoring devices driven by heightened awareness of sleep-related health risks. Oral appliances remain a preferred choice, and smart devices with monitoring capabilities are gaining traction. The continued growth of e-commerce and digital health services is making these solutions more accessible, supporting further market expansion despite lingering concerns around device comfort and cost.

Market Segmentation

By Product

Oral Appliances

Nasal Devices

Tongue-Stabilizing Devices

Chin Straps

Position Control Devices

Expiratory Positive Airway Pressure (EPAP) Therapy Devices

By Distribution Channel

Retail Pharmacies

Online Stores

By End User

Homecare

Others

By Region

France

Germany

Italy

Spain

United Kingdom

Belgium

Netherlands

Russia

Poland

Greece

Norway

Romania

Portugal

Rest of Europe

Competitive Landscape

The European anti-snoring device market is moderately competitive, with a mix of global medical device companies and specialized sleep therapy firms. Key players covered in the market include:

Koninklijke Philips N.V.

ResMed, Inc.

SomnoMed Limited

GSK Plc.

Apnea Sciences Corporation

ZQuiet (Sleeping Well, LLC)

Airway Management, Inc.

Fisher & Paykel Healthcare Limited

Tomed GmbH

These companies are focusing on product innovation, clinical validation, strategic partnerships, and expanded digital distribution to strengthen their market positions. Investments in research and development, along with efforts to improve comfort and usability, are central to their long-term strategies.

Final Thoughts

The Europe Anti-snoring Device Market is on a strong and sustainable growth path, driven by rising awareness of sleep health, demographic shifts, and continuous technological innovation. With the market projected to grow from US$ 485.18 million in 2024 to US$ 919.37 million by 2033 at a CAGR of 7.36%, anti-snoring devices are steadily moving from niche wellness products to mainstream healthcare solutions.

While challenges such as uneven regional awareness and patient compliance persist, the overall trajectory remains highly positive. As sleep health becomes a central pillar of preventive medicine and personal well-being in Europe, demand for effective, comfortable, and accessible anti-snoring solutions is set to accelerate. For manufacturers, healthcare providers, and investors alike, this market represents a compelling intersection of medical need, technological progress, and long-term growth potential.