BENEFITS OF A DIGITAL MARKETING.

In many companies, the change to digital marketing has already begun. Since we know only too well that these times also hold great challenges for marketers, we have summarized in 5 points why it is worth facing the challenges courageously. For those who sometimes feel a bit nostalgic about the old days of print and TV advertising and feel a little overwhelmed by the complexity of digital marketing.

POINT 1: A DIGITAL MARKETING STRATEGY IS COST-EFFECTIVE:

Many measures and techniques of a digital marketing strategy can be implemented completely without a media budget. Setting up e-mail campaigns, setting up social media channels or search engine optimization of a website are all part of this. Placing Google ads only costs something if the user clicks on the ad and is thus redirected to it. Affiliate marketing works in a similar way. Here you only have to pay if a specific action is triggered by the user through an ad, such as ordering a product or subscribing to a newsletter.

POINT 2: A DIGITAL MARKETING STRATEGY IS TRANSPARENT AND MEASURABLE:

In contrast to offline marketing such as TV, print media & CO, digital marketing strategies make it possible to transparently understand the advertising effectiveness of the various channels. With a digital marketing strategy, everything can be measured down to the smallest detail, as long as appropriate tracking has been set up in the strategy. Here is probably the most well-known and free web tracking tool Google Analytics.

Nevertheless, it is possible to carry out optimizations or a strategy adjustment at any time. The advantage of digital marketing is direct access to data. This means that general changes can be made at any time and the results of the digital marketing measures can be optimized in a targeted manner. For example, a company wants to increase sales of a product. To do this, it starts with an ad campaign on Google. The company tests different ads in parallel to find out which performs best. At the same time, the company is also testing which product images and buttons have the greatest effect on its own website.

POINT 3: A DIGITAL MARKETING STRATEGY IS INTERACTIVE:

Digital measures enable direct contact between companies and customers. There is great potential for successful customer loyalty in interaction. This includes the integration of communities in various social media channels. Customers are given the opportunity to discuss the advantages and disadvantages of a product, for example, and to share their experiences with one another. Criticisms and suggestions that customers express here can be collected and companies can initiate targeted optimizations of their products or services. On the one hand, customer needs are met accordingly and, on the other hand, customers are also allowed to participate in the product development process.

POINT 4: A MARKETING STRATEGY IS TARGET GROUP SPECIFIC:

In order for a digital marketing strategy to fill the digital channels with content in such a way that exactly the target groups that you want to reach are reached, personas are created for the target groups. Information that is collected for the individual personas is age, salary, gender, region/location, interests, device, etc. This not only has advantages for companies, but also for customers, as they perceive the information as personalized and therefore relevant not as disruptive advertising such as on TV or radio, which usually use advertising media in such a way that it interrupts potential customers or forces attention.

POINT 5: A DIGITAL MARKETING STRATEGY IS INTERNATIONAL:

With the establishment of Google, companies are able to sell their products worldwide. In order to open up these sales markets, the digital marketing strategy should also be adapted to global needs. Target groups and their needs can vary between different nations. Such factors must be taken into account in the digital marketing strategy and digital marketing measures must be coordinated accordingly thereafter.