Australia’s Jewellery Market: Luxury Demand, Cultural Trends & Growing Consumer Confidence

Australia Jewellery Market

Australia’s jewellery market is undergoing a period of strong evolution, shaped by shifting consumer lifestyles, premiumization, digital retailing and rising preferences for sustainable and ethically sourced products. According to the latest Australia jewellery market size reached USD 3.1 Billion in 2024. Looking forward, the market is projected to reach USD 4.7 Billion by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033. This steady expansion reflects Australia’s growing appetite for luxury and everyday jewellery, driven by social trends, gifting culture and strong retail confidence.

Why the Market Is Growing

One of the main drivers behind the rise in jewellery demand is the shift toward lifestyle-based purchasing. Jewellery is no longer viewed only as a luxury item for major occasions—it has become an everyday accessory tied to identity, fashion, self-expression and personal style. As consumers lean into social media, influencer fashion and lifestyle content, jewellery purchases increasingly reflect aesthetics, trends and individuality.

Additionally, Australia’s strong economy and rising disposable incomes support premium and branded jewellery spending. As IMARC notes, growth is further influenced by cultural celebrations, weddings, gifting traditions and the increasing popularity of gemstones and personalized jewellery.

Sustainability is another major factor. Consumers are actively seeking ethically sourced gemstones, lab-grown diamonds, recycled metals and brands that demonstrate strong environmental responsibility. This has opened growth opportunities for new-age jewellery companies that emphasize transparency and sourcing ethics.

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What the Opportunities Are

The jewellery market in Australia opens a wide array of growth opportunities for brands, retailers and investors:

1. Premiumization & Experiential Retail

Consumers increasingly prefer branded, high-quality and customized jewellery pieces. Retailers can elevate the buying experience through in-store lounges, jewellery styling sessions, AR-based virtual try-ons and lifestyle-driven store design.

2. Sustainable & Ethical Jewellery

Demand is rising for lab-grown diamonds, conflict-free stones and recycled metals. Brands that offer strong certifications, transparent sourcing and environmentally sensitive production can differentiate themselves in a competitive market.

3. Digital Transformation

E-commerce for jewellery is expanding quickly, supported by digital catalogues, AI recommendations, virtual try-ons and influencer collaborations. Companies that embrace digital customer journeys can reach wider audiences and boost conversions.

4. Personalization & Bespoke Jewellery

Names, initials, zodiac symbols, birthstones and custom engravings are trending. Bespoke pieces allow brands to build emotional connection and generate higher margins.

5. Investment-led Jewellery Purchases

Gold and diamond jewellery still hold investment appeal. With global uncertainty and inflation concerns, consumers may increase purchases of jewellery with high resale value and long-term worth.

Recent News & Developments in Australia Jewellery Market

Apr 2025: A major Australian jewellery retailer expanded its sustainability program, announcing that 70% of its gold pieces will now use recycled metals, boosting transparency and meeting rising consumer demand for ethical luxury.

Sep 2025: Online jewellery sales recorded a 24% year-on-year increase, driven by virtual consultations, influencer-led brand campaigns and a surge in engagement ring purchases through digital channels.

Nov 2025: Australian diamond suppliers partnered with local designers to launch a new line of traceable, responsibly sourced diamonds, offering QR-code transparency that reveals origin, cutting location and craftsmanship details.

Why Should You Know About Australia Jewellery Market?

Understanding the Australia jewellery market is essential because it sits at the intersection of lifestyle, investment and consumer confidence. This sector reflects how Australians express identity, celebrate milestones and engage with sustainable fashion. Beyond aesthetics, jewellery also plays a role in personal wealth, cultural gifting and long-term value creation.

For investors, retailers and new brands, this market offers insight into how consumer preferences evolve—especially in premium goods and online shopping. Whether you’re watching economic trends, exploring luxury investments or analyzing retail shifts, the jewellery market provides a clear view of where Australia’s consumer spending and cultural values are heading.