Australia’s Bicycle Market: Pedaling Toward Health, Sustainability & Urban Mobility

Australia Bicycle Market

Australia’s bicycle market is gaining traction as more consumers embrace cycling for health, convenience, commuting and eco-friendly transportation. The Australia bicycle market size reached USD 1.9 Billion in 2024. Looking forward, the market to is projected to reach USD 3.3 Billion by ​2033​, exhibiting a growth rate (CAGR) of 5.80% during 2025-2033. This steady expansion reflects changing societal preferences, supportive infrastructure, and increasing consumer focus on sustainable and active lifestyles.

Why the Market Is Growing

Several key factors are underpinning the growth of the Australian bicycle market:

1. Urban health and lifestyle trends

Cycling has surged in popularity as Australians seek healthier lifestyles and low-impact exercise routines. This trend accelerated during and after the COVID-19 pandemic and has become a mainstay for many people looking for accessible fitness and outdoor activity. Bicycles offer both exercise and practical commuting options, making them a dual-purpose investment for households.

2. Sustainability and eco-friendly commuting

Sustainability is no longer just a buzzword — it’s influencing transportation preferences. Cycling is viewed as a climate-friendly alternative to short-distance car trips, reducing emissions and traffic congestion. Government initiatives and community campaigns promote cycling infrastructure and safer roads to support this shift.

3. Urban traffic and convenience

Urban congestion and parking challenges make bicycles a compelling transport option for daily commutes, especially in major cities like Sydney, Melbourne, Brisbane and Canberra. E-bikes, in particular, are expanding accessibility across longer distances and hilly terrain, attracting both commuters and recreational riders.

4. Growth of e-commerce and digital channels

Online sales platforms make it easier for consumers to research, compare and purchase bikes and accessories — from mountain bikes to e-bikes — with delivery straight to the doorstep. This channel growth supports broader accessibility, especially for consumers outside major cities.

Request a Sample Report with the Latest 2025 Data & Forecasts

What the Opportunities Are

The Australian bicycle market presents several compelling opportunities for investors, brands and retailers:

1. E-bike Adoption & Premium Segments

Electric bikes are the fastest-growing segment, attracting commuters, older riders and lifestyle consumers. Brands focused on e-bike technology, battery efficiency, after-sales support and warranty programmes are best positioned to benefit from rising e-bike sales.

2. Urban Infrastructure & Cycling Networks

Investment in cycling lanes, bike-friendly infrastructure and integrated transport planning creates demand. Cities that improve safety and connectivity for cyclists reduce barriers to adoption — and that encourages more riders.

3. Digital Sales & Direct-to-Consumer Models

E-commerce growth in the bicycle ecosystem — including subscriptions, accessories, maintenance plans and replacement parts — expands reach beyond traditional retail footprint and builds recurring revenue streams.

4. Community & Lifestyle Positioning

Brands that connect with health, fitness communities, city-cycling campaigns, group rides and sustainability messaging can create strong brand loyalty and lifestyle alignment.

5. Tourism & Recreational Demand

Adventure tourism, cycle touring routes and recreational biking holidays in Australia (e.g., Great Ocean Road, Murray to Mountains Rail Trail) support demand for performance bikes, touring kits, accessories and specialised gear.

Recent News & Developments in Australia Bicycle Market

Jun 2025: A major Australian city announced plans to expand bike lanes and micro-mobility corridors, allocating AUD 35 million toward safer, separated routes — reflecting local government efforts to boost cycling adoption and reduce traffic congestion.

Aug 2025: Reports show that electric bicycle sales outpaced traditional bicycle growth by nearly 2:1, driven by commuter demand, older rider adoption and long-distance urban travel habits — signalling a structural shift in market mix.

Oct 2025: Major bicycle manufacturers and retailers expanded their online retail and customisation platforms, offering virtual bike-fit consultations, enhanced home-delivery services, and bundled maintenance plans — increasing overall market accessibility and customer retention metrics.

Why Should You Know About Australia Bicycle Market?

Because this market is far more than a hobbyist niche — it sits at the confluence of health trends, urban transport transformation, sustainability values and new retail dynamics. Understanding it gives insight into how consumers are choosing mobility solutions, spending discretionary income, and adopting technologies like e-bikes that blend fitness with convenience.

For investors and brands, the bicycle market offers a multi-layered opportunity: premium product growth (especially e-bikes), recurring revenue in services and accessories, and expansion beyond traditional retail into digital sales models. For policy-makers and urban developers, cycling infrastructure investments can reduce congestion, improve air quality and support active lifestyles.