5 Things You Must Include in Your Business Emails

There are more than 4 billion email users globally which means you will be smart to use emails as part of your business sales and marketing channels. Email will help you establish personal connections with new prospects and build lasting relationships with existing customers. It is easy to set up a good email marketing campaign and automate the process to save time. Do not send your next business email without checking these 5 main components, especially if you want the emails to be delivered, clicked, and read.

1. Always Use a Recognizable “From” Name

Using misleading or false header information is one of the reasons you are not achieving success with your email marketing campaign. The CAN-SPAM Act is against the use of misleading header information. This simply means your “from”, “to”, and “reply-to” must be recognizable by the person or business sending the email. Always use a recognizable identifier like your business name because it creates a healthy relationship with the readers. Your email recipients will likely open the emails if they understand who it is from.

2. Include an “Unsubscribe” Link

Many businesses are afraid of including an unsubscribe link in their email marketing campaign, little do they know that such a link adds to the integrity of their emails.

Since people signed up for your emails in a few clicks, they should be able to unsubscribe in the same manner. Do not force your email subscribers to pass through hoops to get off your email subscriber list. You should know that it is illegal to omit an unsubscribe link in your email, according to the US CAN-SPAM Act.

The GDPR (European Union’s General Data Protection Regulation) also requires that all business email subscription lists must include an unsubscribe link. Removal of unsubscribe links may trigger spam complaints from the recipient hence you should not blame people for reporting unsolicited emails from your business entity.

3. Always State Your Physical Address

Any email you send to people on your email list must include your business’s physical address. This is one of the regulations in the CAN-SPAM Act. The physical address may be a postal address, residential or business premise, but it should always be on all your business templates. You should include the address in the footer along with the unsubscribe link. This is not just part of the law; it will help prevent your messages from being redirected into readers’ spam or junk mail.

4. Increase Email Clicks with a Compelling Preview Text

Have you ever thought of including preview texts in all your emails? If you don’t, you are missing out on a great chance to boost your email clicks. Preview text is also known as the pre-header text, and it is the little copy that goes after the subject line. It resembles an article sub-heading and may convince a reader to open an email even if the subject line is not convincing enough. Make your preview text concise to avoid your emails being cut off by Yahoo and Gmail.

5. One Call-to-Action is Enough

Expert email marketers recommend that you focus on a single call-to-action in all your emails. You will understand how important this rule is if you have received emails in the past with too many overwhelming links and buttons.

People often don’t click on anything when they are unsure of what to do, and to avoid this, you should pick one call-to-action and create your entire content around it. Experts recommend that you stick to one special sales angle, though you can include several links to promote them. Your email Call-to-Action could be your product or service landing page, a demo invitation, or a piece of content that will further enlighten the readers.

Conclusion

Experts recommend that you test every email in your marketing campaign before you send them. When testing, you should remove broken images, grammatical errors, and dead links that ruin email marketing campaigns. You need to take time off to double-check everything until you are confident that the emails will create the best impressions they are designed for.