Business + Education

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Making a Big Change. Top Story - September 2018.
Perhaps the boldest move that a company can ever take is to try and rebrand itself. Marketing geniuses and advertising agencies, often armed with long PowerPoint presentations and seeming irrefutable statistical evidence on shifting consumer demographics and pyschographics, have time after time successfully made the case to corporate executives that their company's entire image and/or its major products needed an extreme makeover. Indeed, an entire naming industry exists to help companies come-up with new corporate identities and the ideal names for their offerings.
By David Wyld7 years ago in Journal
The Truth About Being a Flight Attendant
When I went to my flight attendant interview they told us that being a flight attendant is the best kept secret, but that the secret was out. With over 300,000 applicants to my specific airline the acceptance rate is dismal. In fact it is easier to get into Harvard than it is to become a flight attendant based on acceptance rate percentage. But is it worth all the hype? For some people yes. For other people not so much. It is a very different lifestyle, and it's not suited for everyone. We'll start with the pros because everyone loves a bit of good news.
By Rachel K7 years ago in Journal
Mergers & Acquisitions
Mergers and acquisitions, or commonly referred to as M&A, is the process in which a company will; transfer, sell, or combine operating units or entire company to another company. Specifically, a merger is when two companies combine together to make one company. An acquisition is when one company takes ownership of another company and all of their assets, in effect creating a larger company. In your merger you have decided to keep your company name, and adopt their product lines. An example of an acquisition would be during the financial crisis of 2009 when larger banks were buying smaller banks. A merger is the preferred term to use, as an acquisition in most cases sounds hostile and has a negative connotation.
By Lee Davis7 years ago in Trader
Returning to University
Like a lot of students, when I am not at university I try to pick up as much paid work as possible. This, however, can have seriously annoying consequences and, despite going into my final year where I have both a 100% exam (so not looking forward to that) and a dissertation to write, I clearly haven't learned from previous years.
By Rebecca White7 years ago in Journal
Why I Started Blogging, and Maybe Why You Should Too
Blogging has never been something I have considered, like, ever. My literature related hobbies have always involved reading books and random, "What type of pizza are you?" articles on Buzzfeed. However, there has always been an interest in the written. In school I have always excelled at writing, be it short story or reflective or even essay writing, it has always given me that push in grades for English. It isn't all fun, and being 17 it just has a tendency to make me feel oppressed.
By Jee P7 years ago in Journal
The Fig Tree
"I saw my life branching out before me like the green fig tree in the story. From the tip of every branch, like a fat purple fig, a wonderful future beckoned and winked.”
By Katherine Williams7 years ago in Journal
Guide to Getting That Promotion
I started writing this as one of the parts of my job is to help train and develop my team to enable them to take my place when I inevitably move on into another role, and I noticed that I keep coming back to the same 4 points that they need to have and develop in order to succeed.
By Luke Finch7 years ago in Journal
I Am Not a Writer (Sorta)
I love the English language. Specifically when it is written. I have a hard time conveying my feelings and thoughts through spoken words, so I write often. However, I refuse to call myself a writer. I just can't bring myself to do it, because I feel like I'd be lying to myself. Here's why:
By Reyna Cannon7 years ago in Journal