Google and blockchain

For the first decade of its life, Google, a garage startup, had an image as a quiet, quiet, money-making company. It wasn't until 2011 that Google began aggressively using capital to expand its empire, NEXT, MOTOROLA Mobility, Zagat, WAZE, NEST, SlickLogin, Titan Aerospace, and more have been added to Google's empire. It is through a series of self development and mergers and acquisitions act, Google has not only is a web search services, and is becoming a huge diversity "empire" science and technology, the world's largest, the world's largest Internet search engine advertising company, the world's largest mobile system platform, the world's largest email portal, innovation ability of the strongest company in the world... The Google empire presents itself as a peerless king.

If according to the traditional concept, a technology company's core competitiveness should be the master of core technology has been widely recognized by society or fist products, in order to maintain the advancement of technology and its products, the company shall be the main resource and energy into the in-depth research and development of the technology or the continuous improvement of the product. For example, Microsoft corporation, its core technology is computer operating system, its fist product is office software; Another example is Apple, whose core technology is iOS system and its fist product is iPhone. Google, on the other hand, licenses its web search engine to small websites for free and makes its mobile operating system available to all third-party vendors. In addition, Google allows in-house technology developers to spend 10% of their time working on projects that interest them but aren't requested by their superiors. The company has a number of interest groups, and some of their research has been put into practice. It's hard to imagine a company that doesn't do anything can thrive, but Google does. In fact, a different way to think about Google's empire-building approach helps us understand its pursuit of diversification and its pursuit of large acquisitions of companies that seem unrelated to its main business. On the surface, Google is an Internet company focused on web search, but in fact, web search relies on algorithms, a relatively basic artificial intelligence technology. Google's algorithm has a strong learning function. It analyzes the hundreds of millions of people around the world who use Google to search the Web and browse the web on Google's mobile system every day, and then continuously improves its search results, discovering and even anticipating users' thoughts and needs. In other words, user-generated data is fundamental to Google's ability to constantly improve its technology, and by reaching more users and penetrating the wider reality of life, Google can move closer to its ultimate goal of building an AI empire.

Block chain has always been considered as a technology that may overturn the "classical Internet" giants. Before the advent of the second revolutionary era of block chain, how to layout block chain to prevent inaction has become the focus of the Internet giants. From the overseas giants such as Facebook, IBM, JP Morgan chase, Microsoft and Apple, it can be seen that overseas traditional giants have different focuses on the research of blockchain. Although Google has made few achievements in the blockchain field, and is relatively unknown compared to other Internet giants, Google, known for its innovation, will certainly not miss the exploration of blockchain. Back in 2016, Google offered its developers a trial interface to test blockchain services on the cloud; In 2018, Google Cloud released a historical data set of bitcoin and Ethereum blockchain transactions. In February 2019, Google announced that in addition to the deeper query set, it would release six more data sets, including Bitcoin Cash, Dash, Dogecoin, and others, which support multi-linked meta-analysis and integrate with traditional financial record processing systems.

As a pioneer in the Internet industry, Google has long had experience in embracing new, open web standards. To build its ledger, Google has studied technology from the Hyperledger Consortium, and is also trying to explore other types of technology that are more scalable to handle millions of transactions. In view of Google's overall business structure, "AI First" cannot play a more efficient and wider role without "All in Cloud". From every algorithm in the network to every instruction in the Internet of Things, huge computing power is needed to support it, which cannot be completed without cloud services. Compared to other companies and other so-called digital books will use block chain technology to safely record transactions, and handle other data via the Internet, for Google, the most important thing is to block chain technology to convince customers that their information is stored in support of Google cloud services on the server cluster, can be properly protected. Perhaps in the future, Google will develop a smart contract and distributed application platform that can connect to Google's vast database and other public databases that can be accessed directly by enterprise and individual users. And develop their own componentized applicaTIon (Componentized applicaTIon) and intelligent Content libraries. Of course, all of Google's efforts are also aimed at strengthening its empire, as it shifts its focus from Internet search and data services to the real economy. It is no longer an Internet company, but a "leader" in the future. Blockchain, as an important technological revolution in the future, will also be an important part of Google's empire.