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Prada Versace Merger: Analyzing the $1.38 Billion Deal and its Impact on Made in Italy Luxury
In the middle of market turbulence where tariff tensions escalate, the Italian fashion group Prada takes a bold move acquiring the distressed Versace Group. Prada is acquiring Versace in a deal valued at $1.38 billion. The merging of two of the most beloved Italian fashion houses creates an unprecedented alliance, positioning it as a challenger to the global luxury conglomerate LVMH. This acquisition represents a huge win for the Made in Italy. By merging Italian genius and craftsmanship, Prada aims to capture a greater share of the global luxury market.
By Andrea Zanon10 months ago in Styled











