Guidelines for the Design of Paperboard Custom Container Sleeves

People take more pictures of Custom Container Sleeves than ever before, and they love to talk about them online. Retailers have come to realise that they are selling more than just products, says Michela Vallalta, director of consumer intelligence at Sire Printing. Consumers of all ages and socioeconomic backgrounds—including celebrities, presidents, and even the pope—are documenting their opinions and the everyday moments of their existence with posts, tweets, and selfies.

Because of this, modern food and drink producers are under intense pressure to create products that reflect their customers' values while also satisfying basic needs and being environmentally friendly. The food and drink industries have unique packaging needs, so here are some things to keep in mind when designing Custom Container Sleeves.

THINKING LIKE A COMPUTER when designing

The term "shelf appeal" has taken on new meaning in the modern era. Nowadays, a cutting-edge strategy is required due to the vast array of shopping options available to consumers. A successful strategy in the supermarket may not be noticeable enough on the smartphone of someone ordering groceries for pick-up during their commute.

Modern campaigns are characterised by a variety of elements including creative print and finishing techniques, striking graphics, and vivid colours. In the two-dimensional world of online shopping, flat, fully-printable packages have an advantage over curved, partially-label-covered packages.

Certain packaging elements are required to prolong the shelf life of a Custom Container Sleeves containing frozen or pre-cooked refrigerated foods. Stock that can be frozen and refrigerated, for instance, must be dense enough to resist water damage. It can get as thick as 28 points, but is more commonly found in the 18–24 point range.

Create some visually appealing images.

People are more willing than ever to document and photograph products and share their thoughts on them with their online communities. In an interview with Business Insider, Michela Vallalta, director of consumer intelligence at Sire Printing, said that retailers have come to realise that they are selling more than products because consumers of all ages and socioeconomic backgrounds (including celebrities, presidents, and even the pope) are documenting their opinions and the daily moments of their existence with posts, tweets, and selfies.

Because of this, modern food and drink producers are under intense pressure to create products that reflect their customers' values while also satisfying basic needs and being environmentally friendly. The food and drink industries have unique packaging needs, so here are some things to keep in mind when custom container sleeves retail packaging.

Treading water in a sea of repetition?

One need only stroll down the frozen or ready-to-eat food aisle to see that the folding carton packaging is uniform and boring. Most food producers find it difficult to justify the cost of additional print treatments because they view the carton as a purely functional Custom Container Sleeves medium.

What if you could invent a grit coating that made photos of steak look realistic, or if you could add debossing to your Custom Container Sleeves, but do it in-line on press so that it's still affordable?

MARKET ENTRY CYCLE TIME

Paperboard cartons and Custom Container Sleeves are two examples of the packaging that SirePrinting produces for local and national food and beverage manufacturers and their co-packers. It is our adaptability and dedication to our clients that ensures they will continue to hire us for future projects. Large and complex tasks are no match for us, and we have specialised knowledge such as how to optimise packaging for reliable machine operation.

Our flexible production method shortens the time it takes to get your product to market and guarantees a constant supply of your packaging. We understand how critical it is to have cartons and Cardboard Food Sleeves on hand and ready for pack out when your cook is complete. We proudly offer special inventory programs to support your specific needs. Get in touch with us today to share your thoughts.