Eye-Catching Tips to Hiring Trade Show Models!!

So, your company or organization has decided to put some money into a tradeshow booth. Now what? There are many crucial things to have an eagle eye for, but many industry professionals hire trade show models. These models often stand as trade show side shine factors that work with top executives and salesmen at large-scale premium events. Not to deny, these trade show models or staff can drive traffic to the booth, support lead generation, and even make presentations more exciting and engaging in every sense.

What is a trade show model, and how do you choose the right person for your brand?

Trade show models are promotional models dedicated to working in trade shows and expos. Also referred to as booth models or convention models, they are experienced at drawing foot traffic and generating trade show leads.

A trade show model's primary responsibilities include the following:

• Bringing clients into a booth.
• Offering product samples.
• Registering attendees.
• Talking to sales prospects.

Here are the eye-catching tips for hiring trade show models with better intent.

Request Photos and a Professional Resume: Images can often be misleading in the digital world of selfies and Snapchat filters. When requesting photos of the trade show model, be clear and confident about what you are looking for. A professional’s smiling photo and a three-fourth body shot are considered industry standards. Some companies also require dated candid's to ensure the trade show model is not submitting older photos.

A professional resume should cover mostly all types of work a candidate has done and list them better. These roles include brand ambassador, product specialist, trade model, runway model, print model, sales, retail, presenter, hostess, and more. Candidates should also include their education qualifications and a summary of who they are and what type of duties they are looking for. Be aware of spelling and grammatical errors. If someone still needs to do their work to proofread their resume, they may be equally lazy regarding their duties on your show floor.

Look for Experienced Trade Show Models: Review the model’s photos and resume. Trade shows hold a particular type of feeling as per the industry experience. Just because a trade show model has previously worked as a brand ambassador, it doesn’t sound like they will be adequately trained to work at a tradeshow. Look for models with prior experience working for a trade show or premium staffing event.

This will help ensure they have the poise and communication skills to convey your brand’s intricacies and message. The more experience they have related to trade shows, the more likely they will meet your expectations at show time.

You may also ask candidates for a list of references along with a resume. If you do, notice who they list. Are they industry professionals or just friends? If you plan to call authorities, look for someone with a managerial role over your candidate and ask fundamental questions about their work ethic and timeliness.

Hold an Interview Show Product Specialist: Once you have decided to select those who look great and feel it’s connecting, invite trade show models for the position you find for them. Ideally, this is done in person, but technology allows this via Skype, FaceTime, and other related apps. Seeing your candidate while interviewing will help you judge how outgoing and friendly they are when under pressure.

As you speak with your models, note how quickly they respond and how often you are forced to continue the conversation. Also, pay attention to how often they smile and how to open their body language and posture are!

Reading from a script is one thing, but engaging with an audience is most important during a trade show. When audiences attend trade shows, they want to learn about the brands and products showcased. Engaging trade show models naturally draw in more audience by connecting through a specialized approach.

Select Models Who Are Interested in Your Product: It’s much easier to work with someone enthusiastic and genuine than someone who just shows up to get a paycheck. Discuss your product and services with your trade show models, so they can present it better. This is a red flag if they seem unaware of what you do and have not researched your company prior to the interview. Hire someone with a genuine interest in your industry, products, and services. Their knowledge and excitement are often parred levels.

Some example questions to ask:

• What keeps you connected with our company?
• Why do you enjoy working as a trade show staff?
• Why do you think you are the proper representation of our brand?
• Have you ever relied on a company whose product or service you have never used?
• Can you give an example of how you would begin a conversation about or product or service to the audience?

Use Models Who are Educated & Trained in Their Work

Trade show models should not only look at the fieldwork, but they should also be knowledgeable about the brand they are actually representing. Providing a script is a good idea, but also make sure the model has a better understanding of the brand aside from what’s scripted.

models and product specialists should attend classes to learn the traits and features of the products they represent before getting closer to the trade show fair. A trade show model is part of your company for the show's duration, and arming them with the right training will improve overall results for you.

Do a Quality Background Check

Not everyone is who they appear to be. It's essential to do some screening before allowing a trade show model to join your company's footprint.

A formal background check is often recommended but can be costly if your hiring department doesn't already have the best software to deal with work.

For a casual approach to the screening of trade show models, do a Google Search of your trade show models' names. A search like this will often reveal if your staff has been arrested or if they have been reported for any wrongdoing.

A Google Image search is also advisable, especially when a candidate has a common name, but be aware that some images may not be safer.

Work with a Staffing Agency

If the above process sounds tedious or likes too much work, you can and should use a staffing agency. These agencies consider teams of recruiters whose mainframe job is to hire experienced personnel for your event. For a less fee, they can seek interviews, onboard, screen, and manage models for you.

Conclusion

A worthy trade show model is often trained in work, educated, friendly, charismatic, and interested in your product or services. Working with a premium event staffing agency like Alice Laura Model takes the guesswork out of the hiring process. All of our trade show models have been approved through our stringent screening process done by Alice Laura. We only accept the perfect-fit and trustworthy show models for premium staffing services in Dallas, USA. To get in touch, visit our contact us to hire the best trade show models online.