Psyche logo

ideja

Three Paradoxes That Make You Rethink Your Choices

By Horace WaslandPublished about a year ago 6 min read

Every day we make decisions—big or small, conscious or unconscious. But have you ever stopped to think about the complexities behind those choices? In philosophy, paradoxes can shine a light on the contradictions within our reasoning. Today, we’ll explore three such paradoxes that might make you rethink your choices and how you perceive the world around you.

1. The Münchhausen Trilemma

The Münchhausen Trilemma was formalized by German philosopher Hans Albert in 1968. It gets its name from the fictional character Baron Münchhausen, who, in one of his tall tales, claimed to have lifted himself (and his horse) out of a swamp by pulling his own hair. The story humorously highlights the paradox of self-reliance in situations where external help seems necessary.

The trilemma exposes three types of problematic reasoning. This is where a statement is used to justify itself. For example, saying, "I know the law is just because it’s written in the law." This form of reasoning loops back onto the original claim without providing independent justification. This occurs when each proof requires another proof in an endless sequence. For instance, if you try to justify a belief, then justify the method of justification, and then justify the justification for that method, you'll end up in an infinite loop with no final grounding. The last escape is to assume something as true without proof—often referred to as a "self-evident truth." This can be seen in mathematics, where certain axioms are accepted as starting points, but it raises the question of whether they are truly justified or simply convenient assumptions.

When making decisions, you might use logic or intuition, but upon close examination, these justifications often rest on deeper, unproven assumptions. For instance, you might choose a career path based on your belief that it will lead to success. But how do you know what "success" means? You may then define success as happiness, but how can you be sure that your career will lead to happiness? The process becomes a chain of justifications with no ultimate proof. This paradox challenges decision-makers to accept that complete certainty may be unattainable. Instead of seeking infallible justifications for their choices, they are encouraged to embrace the uncertainty inherent in complex decisions.

The Münchhausen Trilemma is often linked to skepticism—the view that we cannot have absolute knowledge. Many philosophers, such as Immanuel Kant, have grappled with similar issues, leading to the idea that human reason is limited when it comes to understanding fundamental truths. Wittgenstein also echoed these concerns, emphasizing that some questions may not have clear, logical answers.

In practical terms, the trilemma forces us to question the certainty with which we make everyday decisions. If nothing can be fully justified, how do we make choices? Many people rely on heuristics—mental shortcuts based on past experiences—or social norms as justifications for their decisions, even though these too can be questioned. The trilemma reveals the fragility of our reasoning, but it also suggests that life involves making choices with limited information and embracing the uncertainty of outcomes. In modern discussions, the Münchhausen Trilemma finds relevance in debates over artificial intelligence and decision-making. AI systems rely on data and algorithms, but ultimately, the decision rules they follow are based on human-designed frameworks, which are subject to the same justification problems. How can we trust decisions made by AI if the foundational assumptions behind its algorithms may be unjustified?

2. The Paradox of Choice

Barry Schwartz, a psychologist, popularized the concept in his 2004 book The Paradox of Choice: Why More Is Less. His research focuses on the negative effects of having too many options, challenging the conventional wisdom that more choice leads to greater happiness. Schwartz’s theory suggests that while some choice is essential for autonomy and well-being, excessive choice can paralyze decision-makers and diminish satisfaction.

The core of the paradox is "choice overload," a phenomenon where individuals become overwhelmed by the sheer number of available options. In such situations, people often struggle to make decisions or delay them indefinitely due to the anxiety caused by the potential consequences of picking the wrong option. This happens frequently in contexts ranging from shopping to major life decisions like choosing a career, a partner, or a place to live. Schwartz’s famous experiment involved supermarket shoppers and jam. When presented with six options, shoppers were more likely to make a purchase than when offered 24 different options. This finding underscores that having too many options can lead to decision paralysis.

One of the key aspects of the paradox is post-decision regret. When faced with multiple choices, individuals may experience “buyer’s remorse” or dissatisfaction with their selection, even if the outcome is objectively good. This is because they are aware of all the other options they didn’t choose, leading to thoughts like, “What if I picked the wrong one?” or “Could another choice have made me happier?” Opportunity cost also plays a role here. When people choose one thing, they often feel they are missing out on the benefits of the alternatives they didn’t choose. The more options available, the greater the perceived opportunity cost, leading to increased dissatisfaction and regret.

Schwartz also distinguishes between two types of decision-makers: maximizers and satisficers. Maximizers: These individuals always strive to make the best possible choice. They exhaustively compare all available options, seeking the "perfect" one. Maximizers are more prone to feeling overwhelmed by the choices, and they often experience greater dissatisfaction because they wonder if a better option was available. In contrast, satisficers settle for options that meet their criteria for adequacy. They don’t feel the need to explore every possible choice but rather choose the first option that satisfies their needs. Satisficers tend to experience less stress and regret because they are more focused on meeting their needs than finding perfection.

The Paradox of Choice has profound psychological implications. When we face too many options, decision-making can become emotionally taxing. The anxiety surrounding the possibility of making the wrong decision can lead to analysis paralysis, where individuals spend excessive time and energy analyzing their choices, ultimately failing to act. Research suggests that decision fatigue is a real phenomenon—when people are bombarded with choices, they deplete their mental energy, leading to poor decision-making and feelings of exhaustion. This is particularly relevant in today’s world, where consumers face endless options for everything from streaming services to career paths.

The paradox has a significant impact on marketing and consumer behavior. Companies that offer too many products may inadvertently cause choice paralysis in their customers, leading to lower sales. As a result, many businesses are now simplifying their product lines and focusing on a limited selection of curated offerings. In terms of life decisions, the paradox becomes apparent in areas like dating, where dating apps provide an endless array of potential partners, making it harder to commit. Similarly, career choices can become overwhelming when people feel they need to pick the “perfect” job from hundreds of possibilities. This can cause people to second-guess their decisions and feel less satisfied, even when they achieve success.

One of the central ideas of the Paradox of Choice is that while people value freedom, too much freedom can actually reduce satisfaction. This is because with each additional option, the potential for regret and dissatisfaction grows. This creates a tension between wanting the ability to choose and feeling happy with the outcome of those choices. The paradox forces us to rethink the idea that more freedom equates to more happiness. Schwartz argues that to improve well-being, it might be necessary to limit choices in certain areas. For example, reducing the number of available options in everyday decisions (like choosing a meal or an outfit) could free up mental energy for more important decisions.

One way to mitigate the negative effects of too much choice is to set clear criteria for decision-making in advance. This way, you can limit the number of options that meet your needs and reduce feelings of being overwhelmed. Accepting that no choice will ever be perfect can also help. By lowering expectations and being content with “good enough” options, individuals can reduce the stress and dissatisfaction that often accompany decision-making. Actively choosing to reduce the number of choices in certain areas of life can increase satisfaction. For example, sticking to a few favorite restaurants or brands can reduce decision fatigue and increase contentment with your choices.

3. The Trolley Problem: Can You Make an Ethical Decision?

One of the most famous philosophical thought experiments, the Trolley Problem, forces you to confront ethical dilemmas head-on. Imagine a runaway trolley heading towards five people tied to the tracks. You can pull a lever to switch the trolley to another track, where only one person is tied down. What do you do?

This paradox illustrates the conflict between utilitarian ethics (maximizing the greater good) and deontological ethics (the belief that some actions are morally wrong, regardless of the outcome). When faced with tough moral choices, the Trolley Problem challenges you to consider whether the ends justify the means—and whether any decision you make can be morally "right."

list

About the Creator

Horace Wasland

Research analyst, writer & mystical healer. Exploring the edge where science meets mystery. From mystery/the mystical, to facts, news & psychology. Follow for weekly insights on all four and please leave a tip if you like what you read :)

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights

Comments

There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2026 Creatd, Inc. All Rights Reserved.