Is João Abrantes a Scam? Media Buyer School: What You Need to Know

In the world of digital marketing, where hype is everywhere and online courses often overpromise and underdeliver, João Abrantes stands out for the opposite reasons.

He’s not a “guru.” He doesn’t promise six figures in six weeks. And if you’re looking for a get-rich-quick scheme, you won’t find it here.

Through his flagship training program, Media Buyer School, João teaches a professional, in-demand skill—media buying. His mission is simple: to help students land high-paying remote jobs by learning how to manage paid ad campaigns the way real businesses need it done. With more than $5.8 million in ad spend managed and over $27 million in tracked sales, João’s knowledge doesn’t come from theory, it comes from experience.

And unlike many others in the space, he’s clear from day one: you’ll need to put in serious work, and even then, results don’t come overnight.

Let’s break down what João Abrantes actually teaches, what his students are saying, and whether Media Buyer School lives up to its reputation.

What João Abrantes Offers

At the core of João Abrantes’ Media Buyer School is a simple promise: to teach students a real, marketable skill that can lead to legitimate remote work, not some internet side hustle.

He built the program to solve a common problem: most people who want to get into digital marketing are left sifting through YouTube tutorials or misleading “business in a box” offers. There's no structure. No clarity. And certainly no path to a real career.

João cuts through all that by teaching students how to plan, launch, and optimize paid ad campaigns, the exact work companies need done today.

• No fluff, no hype—just a step-by-step system to become a job-ready media buyer.
• Built for complete beginners, business owners, or career switchers.
• Helps students land remote jobs, freelance roles, or in-house positions running paid ads professionally.

This is not a passive income pitch. It’s a career development path.

Inside the Media Buyer School: What’s Included

Media Buyer School is a six-month hybrid training program that combines a comprehensive online course with optional coaching for students who want extra support. Each week, you'll unlock structured lessons that build from the fundamentals of media buying to advanced strategies used in real-world campaigns.

João’s focus is on execution over theory. Rather than flooding you with abstract concepts, the course teaches you how to apply what you learn through real, practical tasks. You’ll develop the skills to:

• Set up and manage ad accounts
• Build and structure high-performing campaigns
• Allocate and scale budgets
• Analyze data and optimize for better results

Included in the program:

• Weekly Video Modules – Step-by-step lessons that guide you from beginner to advanced campaign strategy.
• Templates & Tools – Downloadable resources like tracking sheets, budget calculators, and proven ad templates.
• Platinum Coaching – One-on-one mentorship, job search guidance, and 60-day post-hire support.
• Private Student Community – A dedicated space to ask questions, share wins, and connect with fellow students.

Whether your goal is to land a remote job, launch a freelance media buying service, or run ads for your own business, Media Buyer School gives you the skills, structure, and support to make it happen.

What Makes João Abrantes’ Program Stand Out

In an industry full of hype and unrealistic promises, João Abrantes offers something rare: a clear, honest path to mastering a real skill—media buying.

He doesn’t sell lifestyle dreams or passive income. From the start, he’s upfront:

• You won’t get rich overnight.
• This isn’t a business opportunity, it’s a skill-based career path.
• You’ll need to work hard, and results take time.

João built Media Buyer School from real client experience, managing over $5.8 million in ad spend. He stays active in the field, testing and teaching what works right now, not theory or outdated tactics.

Here’s what sets the program apart:

• Built on real-world experience – Not recycled content or guesswork.
• No hype or fake promises – João over-emphasizes the effort required.
• Always up to date – Reflects changes in Facebook, Google, and platform policies.
• Action-focused – Teaches students how to run, optimize, and scale live campaigns.
• Beginner-friendly, yet deep – Great for new learners, with advanced strategies layered in.
• Career-focused – Designed to help students land remote jobs or freelance work, not build personal brands.

This program isn’t for dabblers. It’s for people serious about building a long-term, high-income skill. And João makes that clear from day one.

João Abrantes Reviews & Student Testimonials

Despite João’s transparent approach, some online reviews misrepresent what he teaches, claiming it’s “just another online course” or branding him as a “scammer.” That couldn't be further from the truth, and his students know it.

On Quora, dozens of students share how João’s program gave them the skills to land remote jobs, freelance gigs, and agency roles.

On YouTube, the "João Abrantes Reviews – Media Buyer" channel features real testimonials from students who started from scratch and got results through hard work and persistence.

📹 Watch this testimonial – A student shares how João’s no-BS style and $67 price point initially caught their attention. After sticking with the weekly lessons, they landed their first remote job in media buying in just a few months.

📹 Watch another testimonial – This student, a self-proclaimed perfectionist, appreciated João’s message that media buying is a science, not an art. They emphasize the importance of watching lessons multiple times and committing fully.

Key takeaways from João Abrantes reviews:

• Students land real jobs and freelance clients.
• Many go from zero knowledge to job-ready within months.
• João’s direct, realistic style is appreciated by those serious about learning.
• Testimonials echo the same message João teaches: this takes work, but it works.

Who the Course Is (and Isn’t) For

This isn’t a “business in a box” pitch. Media Buyer School is for people ready to invest real time into learning and applying a valuable skill.

It’s for:

• Career-changers who want remote work with upward mobility.
• Freelancers and VAs looking to offer a premium service.
• Business owners are tired of wasting money on poor-performing ads.
• Complete beginners who want structure, support, and clarity.

It’s not for:

• Anyone expecting fast money without effort.
• People chasing the next online trend.
• Those who won’t commit 5–10 hours/week to learning and practice.
• Buyers looking for passive income or a done-for-you solution.

João is honest about what this takes, and that’s exactly why it works.

Common Concerns About the Program (And How João Handles Them)

João has been transparent from the start about what this program is and isn’t. But let’s address some common objections students have before joining:

“I don’t have any experience.”

That’s fine. The course is designed for beginners and walks you through every step.

“Is coaching required to succeed?”

No. Coaching is optional. The core course stands on its own and delivers full training. Coaching simply adds extra support.

“Will I get a job from this?”

While no course can promise job placement, João includes resume help, job search strategies, and outreach scripts. Many students have landed jobs using what they learned.

“How do I know this isn’t just another guru course?”

João is still actively buying media. He teaches based on real client work, not theory. Reviews and case studies prove the course is grounded in experience, not hype.

João doesn’t sugarcoat the difficulty. He over-emphasizes how much effort it takes, and how long it can take, to start seeing results. That honesty is rare in this space.

Final Verdict: Is João Abrantes Legit?

Absolutely.

João Abrantes is one of the few course creators who consistently tells the truth. He doesn’t overpromise. He doesn’t hype up results. And he won’t tell you it’s easy.

But if you want to learn a high-paying, remote skill, and you’re ready to do the work—Media Buyer School delivers.

It’s structured. It’s grounded in real industry experience. And it’s producing students who land jobs, clients, and careers, not just theories.

Bottom line:

If you’re Googling “João Abrantes reviews” trying to figure out if he’s legit, the answer is yes.

But only if you’re ready to show up, do the work, and treat this like a real career.