Women Are Shaping the Future of Cannabis: Why Women Under 45 Are Buying More Than Men

The cannabis industry has always been about breaking barriers and changing perceptions, but there's a notable trend emerging: women, especially those under 45, are leading the way in cannabis purchases. This isn’t just a random statistic—it reflects significant changes in lifestyles, societal expectations, and the impactful role cannabis plays in the lives of women.

So, what’s behind this trend? What factors are pushing women to take the lead in cannabis consumption? To grasp this shift, we must explore the cultural changes, personal experiences, and industry trends that are coming together to shape this new landscape.

A Historical Shift in Perspective

Cannabis, once tied to counterculture movements and largely viewed through a male lens, has experienced a remarkable transformation in its image over the past decade. With the spread of legalization across various states and countries, the stigma that once surrounded cannabis has started to fade. What was previously considered a taboo has evolved into a legitimate choice for relaxation, wellness, and even enhancing professional productivity.

For women, especially those juggling careers, families, and personal aspirations, cannabis has provided a unique benefit: versatility. Whether used to unwind after a hectic day or as a wellness aid for issues like anxiety, sleep disturbances, or chronic pain, cannabis has quickly become a supportive companion in their busy lives.

Consider Sarah, a 34-year-old marketing executive and mother of two. “I used to feel guilty about wanting a moment to myself,” she explained. “Cannabis offers me that sense of calm without the hangover from a glass of wine or the exhaustion from constant multitasking. It’s my way to relax and recharge.”

The Wellness Connection

One of the main factors contributing to the increasing presence of women in the cannabis industry is the expanding wellness movement. For many years, wellness spaces were primarily associated with yoga mats, green juices, and essential oils. Now, cannabis—particularly products like CBD tinctures, infused edibles, and low-THC strains—has become a natural part of these routines.

Today’s cannabis products are designed to meet a variety of needs, moving away from the traditional view of recreational use:

• Stress Relief: Microdosing THC or using CBD to promote calmness.
• Pain Management: Topicals for menstrual cramps or muscle soreness.
• Sleep Support: Cannabis gummies or tinctures aimed at promoting restful nights.

This change resonates especially with women who prioritize holistic health approaches. “It’s not about getting high,” shares Lisa, a 29-year-old yoga instructor. “It’s about finding balance. Cannabis feels like it was made for moments when I need to reconnect with myself.”

A Social Movement, Not Just a Product

The rise of cannabis use among women reflects broader societal shifts. Discussions about mental health, self-care, and empowerment have gained prominence in recent years. Women are moving away from the outdated belief that they must put others before themselves. Instead, they are embracing tools—such as cannabis—that allow them to prioritize their own well-being without feeling guilty.

Social media has been instrumental in this movement. Influencers, wellness advocates, and cannabis-friendly brands have fostered an inviting environment for women to explore cannabis openly. Platforms like Instagram and TikTok are filled with stories of women sharing their experiences with cannabis, whether it's managing postpartum stress or sparking creative inspiration.

This newfound openness is helping to normalize cannabis use in a way that feels relatable and aspirational. It’s shifted from being associated with “stoner culture” to focusing on self-care, empowerment, and community.

The Industry Responds

As women increasingly influence cannabis sales, the industry is taking note. Brands are adjusting their marketing strategies to attract female consumers, developing products that are discreet, visually appealing, and in tune with women’s lifestyles.

Consider Get Glass Distribution, a company that specializes in recreational cannabis accessories. They’ve teamed up with brands that prioritize quality and style, offering items like sleek vaporizers, artisanal rolling trays, and vibrant glass pipes. These products are more than just tools—they’re accessories that enhance the cannabis experience as a lifestyle choice.

Other companies are prioritizing education, organizing events and workshops aimed at demystifying cannabis for newcomers. From grasping terpene profiles to learning safe dosing practices, these initiatives empower women to explore cannabis with assurance.

Breaking the Stigma, One Story at a Time

Despite these positive changes, challenges persist. Stigma continues to affect mothers and professionals who fear judgment. However, the tide is shifting, thanks to women who are sharing their experiences and normalizing cannabis use.

Emma, a 41-year-old teacher, reflects on how cannabis supported her during a particularly challenging year. “I was balancing work, my kids, and my aging parents. It felt overwhelming. A friend suggested I try a CBD tincture, and it transformed everything. I finally started sleeping again, which made me a better mom and a better teacher.”

Stories like Emma’s are dismantling barriers and demonstrating that cannabis is not solely about recreation—it’s about resilience.

The Future of Women and Cannabis

The increasing presence of women in the cannabis space is not merely a trend—it’s a movement. Women are redefining how cannabis is viewed, consumed, and marketed, transforming it into a means for wellness, empowerment, and connection.

As more women share their stories and the industry continues to evolve, the gap between perception and reality will continue to narrow.