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Dropshipping In 2023 - The Ultimate Guide
In this article, I’m going to walk you through each of the necessary steps and the need to know information in a simplified way I’ll explain the decisions you will need to make in each step and how each decision will impact your business. This will not be a full course either, but I will explain the main points you need to know and provide resources and guides to more information. I’m going to assume you’re new to dropshipping and I will explain the steps as though you’re a beginner. But first of all, I’ll explain what dropshipping is and the different types of dropshipping you should be aware of before proceeding Dropshipping is a subsection of eCommerce in which the drop shipper sells products online without holding any stock. The drop shipper acts as a middleman and purchases products from a third party who then ships the products directly to the customer. The most common type of dropshipping generally involves creating a Shopify store and either sourcing products from China or domestically. This is the type of dropshipping I will be focusing on in this article. Another popular choice is to do POD (Print on demand). This can and often is still done using Shopify with products sourced from a POD platform such as, Printify or Printful. These platforms have several products such as, clothing and merchandise, where designs are printed onto. These companies supply the product, print designs directly onto them, and take care of the packaging and shipping. If you don’t want to create your own store, you can opt to dropship onto marketplaces such as, Amazon, eBay or Etsy. These marketplaces have policies in regards to dropshipping which you will need to review first. Personally, I prefer to be in control of my own business and not allow other platforms to tell me how to run my own business. Dropshipping arbitrage is another version you may not have heard of. This basically means you dropship from other marketplaces onto your own platform. For example, you might list products from Walmart on your own store at a marked-up price. You then put the buyers shipping details in when placing the order and you keep the difference. Learn How To Start A Dropshipping Buisness With No Inventory Cost In 2023 Step 1. Should you Dropship High Ticket or Low Ticket Items? Selling $20 items is very different from selling $500 items and you should be aware of the differences so you can make the right decision for you. Everyone has a different opinion as to what constitutes high ticket and low ticket so I’ll give you the basic guidelines Selling products under $50 is often considered low ticket dropshipping. Anything above $100 is considered high ticket and anything between $50 and $100 is the middle ground that can fall into either category. Most dropshippers generally dropship low ticket items from China using AliExpress and Alibaba, however, there are differences between these platforms. AliExpress is essentially China’s version of eBay and the most popular platform for entrepreneurs to dropship from. Alibaba is AliExpress’ sister company which sells products in bulk at wholesale prices. Often with low ticket, you will focus on high volume instead of high profit margins. As a complete beginner, this may be a preferred option as you can afford to make some mistakes and still bring in a profit. High ticket dropshipping is often a better choice in the long run once your store is established. It requires more trust for consumers to make a large purchase so you need to create a professional store with a great customer experience and good branding. Often with low ticket some of the products being sold are low quality. When it comes to high ticket you have to sell high-quality gear. DON’T dropship high ticket products from AliExpress as it will most likely lead to disaster. Step 2. Which Kind of Dropshipping Store Should You Create? You have 3 main options when it comes to creating a dropshipping store. General Store This type of store sells random products from any category and generally focuses on selling trending products. Branding is not as important with this type of store as you have no specific audience to target. General stores can be an option as a beginner so you can test products from any niche. Once you find products with potential you can then create a niche or a one-product store based on the profitable products you have tested. General stores are often the most work as it becomes a constant cycle of sourcing the next trending product and optimizing ads until that product has reached its sales limits Click Here To Find Out The Best 20 Apps To Grow Your General Store Niche Store A niche store focuses its entire store on a specific category of products and the niche can be as broad or narrow as you like. A broad niche will mean you will have a larger audience but it also means it will be harder to become an authority, it will be harder to rank on Google and you will have more competition. For example, you may have a pet niche store that sells all kinds of products for every animal, this is a broad niche. Or you may narrow down and only sell fish, cat or reptile products. Or you may narrow it down further and only sell enclosures for specific pets or memory foam dog beds. The further your niche is narrowed down the more of an expert you will be perceived as within that niche and the easier it will be for people to find you online but your audience size will also be much smaller. Click Here To Find Out The Best 20 Apps To Grow Your Niche Store One Product Store One product stores are stores that focus on selling a single product often with added variations and accessories used as upsells. These stores have become very popular in recent years. Selling a single product has many advantages: Products can be ordered in bulk for a lower price and domestic shipping can then be utilised for faster delivery times. (Please note: Ordering products in bulk does come with risks regarding onselling.) Less time consuming to create an eCommerce store. Perception of being the original creator of the product. Once store is optimized it requires little ongoing maintenance. The biggest downside is one product stores frequently fail in the early stages, particularly when you are first starting out with dropshipping Click Here To Find Out The Best 20 Apps To Grow Your Ecommerce Store Step 3. Check your Competition Don’t let competition deter you, you’ll have competition no matter which niche you choose and competition means there’s money to be made. The best tactic is to check your competitors on the platform you plan to advertise on. If you’re planning to use Facebook ads, review what other stores are running ads by utilizing the Facebook ads library. Go through these stores and ask yourself, can I improve on these stores? Can I differentiate myself? Can I create something better? Check out there: Website design Images and videos Offers and discounts Sale angles Product selection There are endless possible ways you can separate yourself from the current stores. Remember, most stores are simply copying each other. By being creative and thinking outside the box, you’re doing more than most stores Click Here To Find Out The Best Tools To Beat Your Competition
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