I Own These .AI Domains — But What If I’m the One Moving Too Slow?

The Names I Couldn’t Ignore

I registered the SignalApp.ai domain almost two years ago.

At the time, AI was building momentum, but it hadn't yet become the cultural and commercial wave it is now. Still, the name hit me with clarity. It was simple. Confident. Forward-facing. It felt like it belonged to a tool that helps you cut through the noise — something smart, fast, maybe even life-saving.

It was the kind of domain name I would’ve killed to have during my earliest startup days — before I understood how much domain names matter, and how little time you get to make a first impression.

Not long after, I picked up Marshalls.ai.

That one carried a different energy — serious, structured, even a bit authoritative. I imagined it powering ethics software, policy enforcement tools, or advanced governance systems. A domain name with a backbone.

Not trendy. Timeless.

I remember saving them into my portfolio like someone tucking away important blueprints for a future project.

But here’s the truth:

I still haven’t done anything with them.

In the beginning, it felt smart, patient, even. Like I was strategically waiting for the right moment, the right idea, the right partner.

The Market Moved, I Didn’t.

But lately, something’s changed. And it’s not just the market — it’s me.

Every time I scroll through TechCrunch, Product Hunt, or even LinkedIn, I feel it.

Startup after startup launching with .AI domains.

Investors are backing up the products built on domains that sound like the ones I already own.

Founders are rallying behind domain names that, a year ago, most people wouldn’t have recognized.

And I feel myself tightening up.

Not because they’re beating me to something.

But because I’m starting to ask myself the question I’ve been avoiding:

“Am I actually ahead of the curve? Or am I just standing still on the edge of it?”

I’m not just a domain investor. I’m a builder, a brand strategist — someone who’s worked inside real companies and watched real ideas take shape (and fall apart) based on the strength of their name.

So part of me always thought maybe I’d launch something on SignalApp.ai.

Or maybe I’d build Marshalls.ai into a research project, a brand incubator, something future-facing.

But what if I’m holding onto these names… not because I’ll build with them, but because I can’t let go of the potential they represent?

The Video That Made Me Look Inward

I didn’t fully realize this until I rewatched a video we’d published recently:

It wasn’t just the content — it was the timing.

The way it framed .AI domains not as trendy extensions… but as signals of legitimacy and authority in the tech industry.

Markers of belief.

Digital proof that someone was early, decisive, and clear.

And I saw myself in that.

But I also saw my hesitation.

I’ll say this now, as plainly as I can:

Yes, I still own SignalApp.ai and Marshalls.ai.

They’re both listed, quietly. But I’ve turned down offers. Not sky-high ones — just the kind that made me pause.

At the time, I told myself I was waiting for something serious.

Now I wonder if I was just stalling.

Not because the names weren’t ready, but because maybe… I wasn’t.

There’s a quiet kind of urgency that builds when the world moves faster than your plans.

And today, I’m no longer thinking about these domains as trophies.

They feel more like turning points — reminders that vision without momentum is just potential on pause.

What I’m learning is this:

The real risk isn’t missing out on an offer.

It’s missing the moment when something wants to become real.

Because domain names like these don’t just sit idle.

They sit in your mind.

They whisper alternate futures, versions of you that moved faster.

And if you’re not careful, they’ll become placeholders for the things that you never gave yourself permission to do.

What I’m Holding Onto — And Why

So here I am — still holding onto SignalApp.ai and Marshalls.ai — not because I don’t know their worth, but because I’m still figuring out what they want to become.

Maybe one day, I’ll build something on them.

Maybe someone else will.

But either way, I’m finally listening.