Adidas Community Leader, Adam Joseph Francique, to offer free therapy to Black and Brown Runners of New York City during Black History Month
Adidas Community Leader, Adam Joseph Francique, to offer free therapy to Black and Brown Runners of New York City during Black History Month
New York, NY, February 3, 2023 — Adidas Runners North America Community Leader, Creative Director, and founder of The Body Prjct, Adam Joseph Francique will be providing free therapy to Black and Brown runners of New York City during Black History Month. Adam, being a Black runner born and raised in New York City himself, feels compelled to start at home with this strong initiative. During 2021, Adam found himself in a place of depression, anxiety, and darkness. As a marathoner, he dedicated lots of time, money, and energy into how his body performed on race day, but felt helpless in the lows he was facing mentally. Suicidal thoughts, lack of self-love, and overall grief was beginning to take over Adam’s mind. His faith, friendships, and therapy stepped in to ultimately save his life. Coming out of this dark space, in 2022, Adam received the adidas Honoring Black Excellence Award for his work in the running community over the years. With this award came many things, including a sizable grant for The Body Prjct so that his work could continue to grow.
With this grant, he knew exactly what needed to be done, and it wasn’t to create more space to get your body fit. Adam was ready to pour into the mental health of others, the way it was poured into him, starting with the Black and Brown runners of NYC. “It has always been a core value of mine to give others what has already been given to me. Starting The Heal Prjct will hopefully be a part of the solution in how mental health plagues Black communities all over America, especially in light of the injustices faced all over.” -Adam Joseph Francique (The Body Prjct)
About The Body Prjct
Launched by runner and NYC native, Adam Joseph Francique Sr., in 2016, The Body Prjct is a 501(c)3 Non-profit organization which provides health and wellness support to the Uptown Manhattan areas.
Although there was an emergence of social running happening Uptown, Adam saw a lack of group training happening. On his journey to race the Chicago Marathon that
year, most of his holistic training happened South of Central Park in more predominantly wealthy areas. At this point, he knew that this limited accessibility needed to change from within.
During Summer months, Adam began providing the residents of Washington Heights free access to Yoga, H.I.I.T, Nutrition, Hill/Stair Repeats, & more.
With his commitment to Washington Heights, the support of the run community, and his relationships with many fitness brands, The Body Prjct has been a space for continued access to wellness for all people.
The mission is to provide mind and body wellness to underprivileged areas of New York City by bringing them quality fitness sessions, access to mental health services, and emergency support.
About Adam Joseph Francique
Serving 9 years in the NYC running community, Adam Francique grew to be a leader
in his and surrounding neighborhoods. His willingness to put himself second and his community first translated to many individuals taking on the sport of running for the
first time. Ultimately, he began working with adidas to develop a new city initiative
called, adidas Runners NYC. Going on their 6th year in New York City, Adam help
runners all over the 5 boroughs to reach their race running goals, whether it be a 5k,
is an athletic hub for entertainment and recovery established for the greater running
community. Adam aims to redefine what recovery means for runners everywhere.
With AFTER:MILE’s 5 pillars and a strong understanding of the running community,
Adam creates an entertaining recovery space for runners that has never been
experienced before, and still remains untouched. The entire event is curated to give
the runners 1) full recovery immersion into the event 2) live music entertainment that
was missed out on during training. In 2023, Adam was named the North American
Creative Director for adidas Runners.
half marathon, or full marathon. He is also the co-founder of AFTER:MILES, which
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