A Freight Forwarder China That Won't Rest Until Goods Reach Dammam

A Freight Forwarder China That Won't Rest Until Goods Reach Dammam

Let me share a small logistics story from Shanghai to Dammam, Saudi Arabia.

A Shanghai client who deals in bulky items like paper cups and cartons frequently ships to Dammam. This time, they had over 20 cubic meters of goods and needed air freight due to time constraints. They sought a suitable and resourceful freight forwarder China and found us. Even the largest cargo planes can only carry about 200 tons, while a standard container can carry 28 tons, showing the limited capacity of air freight.

As an experienced freight forwarder China, I am quite familiar with the Middle East routes. Although there are many flights to the Middle East, besides major airlines like Emirates and Turkish Airlines having cargo planes, others like Qatar Airways and Kuwait Airways mainly use wide-body passenger planes with limited cargo capacity. This time, the client had over 20 cubic meters of bulky goods and insisted on a single shipment, requiring careful selection of the airline. Even Qatar Airways sometimes has full capacity and can't handle a single batch. The client’s strict requirement for a single shipment made this a significant challenge, even for an experienced freight forwarder China like us. They felt confident in our large scale and diligent work ethic and placed their hope in us.

Given the client’s trust, I couldn’t let them down. For over 20 years, Sunny Worldwide Freight Forwarder China has maintained a 99% on-time rate, barring natural disasters or unavoidable accidents, ensuring clients receive their goods on time. Transparent pricing with no hidden fees is one reason for our sustained success over 20 years, with 90% of our business coming from returning customers. Trust from both old and new clients has propelled us into the top 100 in three years, ranking among the top three in Shenzhen.

Since the goods were in Shanghai, we focused on solutions departing from Shanghai. I primarily contacted Emirates (EK) and Qatar Airways (QR) due to their excellent service. As a responsible freight forwarder China, top-notch service is always a priority. We also considered alternatives from Nanjing, Hangzhou, and even Wenzhou, which has a transfer option via QR. However, after detailed discussions, these locations couldn’t meet the client’s requirement for a single shipment. This situation was quite challenging.

I expanded my search to include Beijing, Zhengzhou, Sichuan, and even our base in Guangzhou and Shenzhen, despite the distance. Many airlines and freight forwarder China companies exist, but few are as relentless as us.

Finally, my persistence paid off! A contact at QR in Shanghai informed me of a last-minute cancellation, freeing up suitable space if acted upon two days in advance. I immediately secured it! The route was Shanghai to Doha, then to Dammam. The client was delighted and repeatedly expressed their trust in us, saying, "As a freight forwarder China, I trust you the most. I am assured when it's in your hands!"

As a freight forwarder China operating for 26 years, we care more about our clients' needs than they do. With a 99% on-time rate, barring natural disasters or unavoidable accidents, if you have international shipping needs, please contact us.

What kind of company culture has allowed this freight forwarder China to thrive for 26 years?

Most logistics companies don't last more than three years. Why has Sunny Worldwide Freight Forwarder China thrived for 26 years? This requires continuous learning and progress within the company to increase cohesion and prevent stagnation. Employees must feel that this is a dynamic and hopeful freight forwarder China to generate work passion. In fact, we have also encountered bottlenecks. When the company reached its seventh year, especially upon arriving at the office each morning, there was a lack of vitality and enthusiasm. The seven-year itch brought a sense of familiar indifference. Morning inconveniences like crowded subways or domestic squabbles would negatively impact the day's mood.

I was very anxious at that time. Later, we connected with Jucheng, which has a culture called "morning meeting culture." As a freight forwarder China, I felt this was very suitable. Our initial morning meeting culture involved dancing and playing games to boost everyone's spirits. Employees who left our company during that period were all "dance kings," each knowing at least seven dances. Every weekend, our learning consultant, Yu Wensong, would come to our company to teach everyone to dance. After dancing, we played games, exhausting every game we could find. Later, we upgraded and fixed this morning meeting culture: dancing on Monday, reading military regulations on Tuesday, playing games on Wednesday, sharing on Thursday, etc. For a logistics-focused freight forwarder China, this seemed a bit incredible.

This morning meeting culture has continued and evolved to this day. Now on Mondays, we read military regulations, and on Wednesdays, we read about the spirit of nails, which includes a reading session in the morning. This means we are constantly optimizing our morning meeting culture to be more acceptable to most people.

So, what are the benefits of this morning meeting culture for a freight forwarder China? The biggest benefit is boosting morale and cohesion. If spirits are low in the morning and not promptly lifted, it can affect the whole morning or even the entire day. After morning meetings involving dancing and exercises, everyone feels rejuvenated and in a good mood, while also getting some physical exercise. It doesn't matter if the dance is good or not; the goal is to sweat. It also trains every employee. Our morning meeting has over 100 employees, each taking turns to host. Initially, the hosts were very nervous and shaky, but gradually, they became comfortable speaking in front of more than 100 people. After a year of practice, they now speak confidently on stage. This is the morning meeting culture of Sunny Worldwide Freight Forwarder China, which tightly integrates everyone into a cohesive unit. Our morning meeting culture is not static and is continuously optimized.

When recruiting new employees, we inform them about the morning meeting culture. Some candidates hesitate when they hear about doing exercises and dancing. Others are very happy and say it's what they like and that it helps them stay fit. This helps us initially filter out employees whose values align with our freight forwarder China culture.