Saudi Arabia Eyewear Market Size & Forecast 2025–2033

The Saudi Arabia Eyewear Market is on an upward trajectory, driven by a combination of health awareness, rising fashion consciousness, digital adoption, and expanding retail ecosystems. According to Renub Research, the market is expected to grow from US$ 1,878.50 million in 2024 to US$ 3,288.68 million by 2033, recording a CAGR of 6.42% during 2025–2033. This impressive growth outlook highlights how eyewear in the Kingdom has evolved from a purely functional necessity into a symbol of personal style, luxury, and technology-enabled convenience.

As consumers in Saudi Arabia increasingly prioritize both eye health and aesthetics, eyewear categories ranging from prescription lenses to sunglasses and contact lenses are witnessing rapid expansion across demographic segments. The market’s surge reflects changing lifestyles, a digitally progressive population, and the influence of global fashion trends converging with local cultural dynamics.

Download Sample Report

Eyewear in Saudi Arabia: Where Health Meets Style

The Saudi eyewear landscape encompasses a wide spectrum of products—spectacles, sunglasses, contact lenses, and specialty lenses. While prescription eyewear remains essential for millions, sunglasses and luxury frames have turned into lifestyle and fashion statements. The country’s intense sunlight, dust-prone environments, and rising urbanization further elevate the importance of protective eyewear.

Eyewear today is no longer limited to correcting vision. From blue-light blocking lenses for digital users to designer frames endorsed by celebrities and influencers, the market has transformed into a fusion of health, glamour, and innovation. With disposable incomes rising and the Kingdom’s youth becoming more style-conscious than ever, eyewear has become a key accessory in Saudi Arabia’s modern wardrobe.

International brands are quickly recognizing the market's potential, forging collaborations with local retailers and investing in omnichannel strategies to reach digitally savvy consumers.

Growth Drivers of the Saudi Arabia Eyewear Market

1. Growing Eye Health Awareness and High Screen-Time Lifestyle

Saudi Arabia is witnessing an increase in eye-related health issues, including myopia, astigmatism, and digital eye strain, primarily due to heavy usage of smartphones, laptops, and tablets. As the population becomes more reliant on digital technologies—whether for remote work, education, or social engagement—the need for corrective and preventive eyewear has intensified.

Government-led health campaigns and public awareness programs are also reshaping consumer behavior. The Seha Virtual Hospital, which has delivered over 1.6 million teleconsultations, frequently includes eye-related screenings that direct patients toward optical solutions. The Kingdom’s broader vision for improved public health—aligned with its 80-year life expectancy target—further incentivizes investment in eye care services.

Technological advancements such as AI-enabled vision diagnostics are enhancing early detection of refractive errors. These innovations are helping consumers understand the importance of corrective eyewear, contributing significantly to market growth.

2. Fashion, Luxury, and the Rise of Lifestyle Eyewear

Eyewear has firmly become a fashion staple in Saudi Arabia. Trends are shaped by:

Influencers and social media personalities

Celebrity endorsements and global collaborations

Growing participation of women in the workforce

Shifting lifestyle priorities among the youth

Luxury and designer eyewear brands—including Prada, Burberry, Louis Vuitton, and Essilor Luxottica—are thriving as Saudi consumers embrace high-end fashion. The appeal of premium sunglasses and stylish prescription frames continues to rise, especially among urban women.

Social media plays a pivotal role in amplifying these trends. As per the Saudi General Authority for Statistics, 25.4% of young people aged 15–19 used the internet for health information in 2024, showcasing how digital platforms shape purchase behavior for both health and lifestyle products.

Saudi Arabia’s digital economy, valued at US$ 40.94 billion in 2023, further boosts online fashion consumption—including eyewear—reflecting a highly connected consumer base that seeks convenience and variety.

3. Expanding Retail Infrastructure and a Booming E-Commerce Wave

Saudi Arabia’s retail sector is undergoing rapid transformation with:

New shopping malls

Modern optical chains

Boutique eyewear stores

Growing e-commerce platforms

Convenience, competitive pricing, virtual try-ons, and home delivery options have made online eyewear shopping increasingly popular.

A major shake-up occurred in September 2024, when MAGRABi and Rivoli Vision merged, creating a regional vision-care powerhouse. Their merger aims to integrate physical retail with advanced digital solutions, expanding product diversity across luxury, premium, and mass-market categories. MAGRABi’s investment in optometry education and professional training further elevates the Kingdom’s optical ecosystem.

The company anticipates 50% annual online sales growth between 2025–2027, reflecting the rising importance of e-commerce in Saudi Arabia’s eyewear market.

Challenges Hindering Market Growth

1. Price Sensitivity and Heavy Market Competition

Despite the growing appetite for premium eyewear, a large portion of consumers remains highly price-sensitive. Low-cost alternatives—often imported or sold through local outlets—compete aggressively with global brands.

This competitive landscape results in:

Frequent discounting

Compressed profit margins

Difficulty for luxury brands to penetrate beyond major cities

Balancing affordability and quality remains a major challenge for retailers targeting a diverse consumer base.

2. Market Fragmentation and Regulatory Hurdles

Saudi Arabia’s eyewear market remains fragmented, consisting of:

Small independent opticians

International brand stores

National retail chains

E-commerce platforms

Fragmentation limits consistent branding and service standardization. Moreover, navigating complex regulations around imports, optical licensing, and healthcare certifications can delay market entry for new international brands.

Compliance demands are particularly challenging for smaller companies entering the Kingdom for the first time.

Market by Product Categories

Saudi Arabia Spectacles Market

The spectacle segment is experiencing steady expansion due to rising vision impairment and increased screen exposure. Consumers prefer:

Quality prescription lenses

Fashion-forward frames

Blue-light blocking glasses

Urban buyers demand designer frames paired with advanced lens technologies, pushing both domestic and global brands to innovate.

Saudi Arabia Contact Lenses Market

Contact lenses—especially daily disposables and cosmetic colored lenses—are gaining popularity among women and young adults. Global brands dominate due to superior comfort and technology.

The shift toward online purchasing has boosted sales, with many platforms offering subscription models and doorstep delivery.

Saudi Arabia Women’s Eyewear Market

Women are emerging as the fastest-growing consumer segment for eyewear in the Kingdom. Preferences include:

Luxury sunglasses

Fashionable frames

Colored cosmetic lenses

Influencer culture and rising female workforce participation are strong market drivers. Urban centers like Riyadh and Jeddah serve as fashion hubs, shaping nationwide eyewear trends.

Market by Distribution Channel

Optical Stores

Optical stores remain the foundation of the market, providing:

Eye examinations

Lens fitting

Branded frames

After-sales care

Their credibility, professional expertise, and service quality make them essential, especially for prescription products.

Independent Brand Showrooms

Luxury brands such as Prada, Louis Vuitton, and Burberry run exclusive showrooms in major cities. These outlets cater to high-income consumers seeking premium eyewear and personalized services.

Online Stores

Online platforms are gaining traction due to:

Virtual try-on tools

Wide product choices

Competitive pricing

Fast delivery

Younger consumers are especially inclined toward online shopping for both spectacles and contact lenses.

Retail Stores in Malls

Shopping malls in Riyadh, Jeddah, Dhahran, and Khobar continue to attract consumers seeking physical product trials and professional assistance. Enhanced in-store technologies and stylish displays enrich the shopping experience.

Regional Market Highlights

Dhahran

Dhahran’s affluent population drives demand for premium eyewear. High-end brands and technologically advanced lenses appeal to both local consumers and expatriates.

Riyadh

As the capital and largest city, Riyadh represents the largest eyewear market in Saudi Arabia. Consumers are fashion-forward, digitally sophisticated, and highly health conscious. The city’s mix of luxury boutiques and budget optical chains offers something for everyone.

Dammam

Dammam’s expanding commercial landscape drives growing demand for corrective and luxury eyewear. International brands maintain strong visibility across malls and retail centers.

Jeddah

A cosmopolitan city with strong fashion influence, Jeddah boasts a diverse eyewear market. Youthful consumers fuel demand for trendy frames, tinted lenses, and premium sunglasses, while e-commerce platforms complement in-store shopping.

Market Segmentation

By Product:

Spectacles

Sunglasses

Contact Lenses

By End User:

Men

Women

Children

By Distribution Channel:

Optical Stores

Independent Brand Showrooms

Online Stores

Retail Stores

Top States Covered:

Dhahran

Riyadh

Khobar

Jeddah

Dammam

Others

Key Companies Profiled (with 5 Viewpoints Each)

Burberry Group

EssilorLuxottica

Hoya Corporation

Carl Zeiss Group

Prada

Tesco

Louis Vuitton

Cooper Vision

Final Thoughts

The Saudi Arabia Eyewear Market is entering a dynamic growth phase shaped by economic modernization, digital transformation, and evolving lifestyle preferences. With consumers increasingly valuing both eye health and fashionable design, the market presents ample opportunities for global brands, local retailers, and technology-driven disruptors.

As the Kingdom continues to diversify its economy under Vision 2030, the fusion of healthcare advancement, fashion culture, and digital innovation will keep propelling the eyewear sector forward through 2033.