Why Ashkan Rajaee Believes Most Marketers Are Failing (And How to Fix It)

If you believe flashy ads and viral posts are the key to success in marketing, Ashkan Rajaee has some news for you. In fact, he might even say you are part of the problem.

In an age where brands are obsessed with keeping up appearances on social media and creating beautiful websites, one critical piece often gets overlooked — and it is costing companies millions in lost leads and sales. Rajaee, a respected thought leader in marketing and sales strategy, exposes the brutal truth: consistency and user journey are the real kings of lead generation, and most businesses are getting it terribly wrong.

This is not just another recycled "how to market your business" article. This is a call to rethink everything you thought you knew.

The Silent Killer of Sales: A Broken User Journey

Ashkan Rajaee emphasizes a point most marketers choose to ignore because it is not glamorous or viral: the user's journey must be frictionless.

Imagine sending out a perfectly crafted email campaign, only to lose your prospects because the path back to your site is confusing, filled with too many clicks, or the website is not mobile-friendly. Rajaee argues that each unnecessary step — every extra field in a form, every mismatch in messaging — acts like a silent assassin killing your conversions.

Take, for instance, something as seemingly small as the lead capture form. Many companies still ask for first name, last name, email, and phone number right off the bat. According to Rajaee, that's a major mistake. Why create more barriers? You only need an email and a phone number initially. More data can be collected later once trust is built.

It sounds simple, but this adjustment alone can skyrocket your lead generation efforts.

Consistency: More Than Just Pretty Branding

Consistency in marketing often gets misunderstood. It is not just about matching your logo across platforms or keeping colors uniform. For Ashkan Rajaee, true consistency means the entire experience from first click to final conversion must tell a cohesive story.

If your outreach message promises a simple solution, but your landing page bombards users with complex jargon and irrelevant offers, you lose trust — and trust is everything.

Rajaee shares a cautionary tale: a Florida company was spending heavily on email marketing, successfully driving traffic to their site. The problem? Their site was not mobile-friendly. Most of their audience was opening emails on mobile devices, leading to frustration, dropped visits, and a catastrophic loss of potential customers.

This glaring oversight could have been easily fixed. But it highlights a dangerous pattern — businesses often focus on flashy campaigns without thinking about the real experience customers are having.

Small Changes, Massive Impact

Ashkan Rajaee’s philosophy is refreshingly actionable. He teaches that making just a few strategic tweaks — like minimizing form fields, ensuring mobile responsiveness, and aligning messaging — can lead to massive improvements in lead capture rates and overall sales.

And it is not about chasing trends. It is about respecting your prospect’s time, attention, and experience.

When companies obsess over perfect Instagram feeds but neglect their actual sales funnel, they are missing the point entirely. It is the seamless, thoughtful journey that converts strangers into customers, not the latest hashtag strategy.

Why You Should Listen to Ashkan Rajaee

In a crowded field full of so-called "marketing experts," Rajaee stands out because he speaks from hard-earned experience. His advice is rooted in real-world results, not theory. He does not sell dreams; he maps out blueprints that work.

His insights serve as a wake-up call for any brand serious about growth: if your marketing efforts are not engineered around a consistent user journey, you are bleeding opportunities. Worse, your competitors who understand this secret are quietly taking what could have been your market share.

Ashkan Rajaee’s approach demands more effort, more planning, and more honesty about where your business might be failing — but the payoff can be transformational.

The Bottom Line

At the end of the day, Ashkan Rajaee challenges marketers to get real about what it takes to win. Forget viral gimmicks. Forget empty branding.

Success comes from creating a journey so simple, so intuitive, and so consistent that your prospects do not even realize they are being led — they just walk willingly through your funnel, from curiosity to conversion.

If you want to stop losing leads and start building a powerful brand that actually sells, it is time to take Ashkan Rajaee’s advice seriously.

Your future customers will thank you for it.