The Biggest Mistake People Usually Make When Buying A Walk-In Bathtub

Social media and magazine advertisements - even TV commercials undoubtedly have a place in modern society, but it is very important to use good judgment when buying any of the offered products and avoid believing all that is said in an effort to "persuade" consumers.

The power of advertising should never be underestimated

No one is truly impervious to the persuasive power of a skilfully crafted and well-designed advertisement or TV commercial, particularly when it seems as though the information spread by such an advertisement is highly beneficial to you. Advertising cleverly controls households - influencing not only what consumers eat and drink, but also their thoughts and the reasons behind those thoughts.

For example, TV commercials are quite effective because they are meticulously scheduled to reach a certain target audience within a specific time frame. In theory, there is nothing wrong with leading consumers into buying the right product, and because of fierce competition in the market, it is probably a good thing that consumers are somewhat directed in their product selections nowadays.

However, there is such a great variety of products in the same category on the market these days, that consumers are often not quite sure if they have made the right choice. False advertising has also given rise to numerous court cases in the USA over recent years because consumers are sometimes duped by alluring claims made by well-known actors who merely employ strategic words written by a marketing agent to stroke their egos, or trick the mind. When it comes to product advertisements in the USA, walk-in bathtubs are no exception and there are plenty to choose from!

How does consumer behaviour determine what people buy?

Some theories of consumer behavior contend that after environmental and marketing inputs enter the consumer's consciousness, specific consumer traits work in concert with a variety of psychological processes to influence the consumer's decision-making and purchasing behavior. Therefore, two types of external stimuli usually have an impact on consumers: first and foremost, the marketing stimuli (or components of the marketing mix), which are created by the marketer and targeted at the consumer, followed by the environmental stimuli, which have a generally similar impact on all marketers.

Some people will still buy a product even if it comes at a high price because they believe that quality is often linked to a hefty price tag - after all, this sort of marketing has been utilized successfully for several decades. However, consumers' behavior is not only influenced by their spending power but many other factors like social status, habits, language, culture, religion, legislation, art, music, work patterns, competition, technology, as well as the popularity of the product and other aspects that give a society its unique character, can serve as the main determining factors for most consumers’ behavior when it comes to buying certain products.

What is the biggest mistake people generally make when buying products?

In our opinion, one of the biggest mistakes people make when buying a walk-in bathtub is to simply rely on the general information provided by advertisements or TV commercials, and not to conduct their own research. When it comes to products that have an impact on people's health and overall well-being, such as mobility devices, transparency on the part of the manufacturer or supplier, is extremely important.

Transparency and honesty are key

It is also very important that the advertising sector become more considerate, sympathetic, and respectful to its target audiences – especially vulnerable people. For instance, because they are mostly dependent on others (such as caregivers) the elderly typically rely on whatever information is provided to them by others – albeit good or bad.

Many senior people are unable to conduct their own research on a particular product or a specific manufacturer, because they lack internet access, or because of a lack of knowledge on how to use the internet to conduct research. As a result, it is very easy to convince older people that a product is the best on the market, while they are actually of lower quality.

Safe Step is a brand you can trust

While we strongly believe that marketing is an important part of company growth, we also focus a lot of emphasis on maintaining the quality of our walk-in bathtubs and showers. Since Safe Step is a well-known and respected brand in the USA, and since our products are manufactured and produced under extremely high-quality control methods, we can guarantee complete client satisfaction.

We specialize in walk-in bathtubs and showers, and we provide products that can be customized to meet various requirements. Instead of making empty promises, we market products that are designed to enhance people's homes, as well as their quality of life—particularly the elderly and those with mobility issues.