Some tricks on how to customize Instagram [Free Template]

Customizing Instagram is the desire of many people starting in digital marketing and choosing this social network to direct their advertising strategies. Regardless of the level of understanding about the application or time of use, personalization is part of professional performance on the platform.

To take better advantage of the resources and tools that Instagram offers, check out eight incredible tips to give more visibility to a profile in the app!

In this post, you will see the following:

How to customize Instagram with eight golden tips

1. Highlights with custom skins

2. Feed posts with an edit pattern

3. Use of specific filters in stories

4. Creating your filters

5. Interaction in the use of stories

6. Creativity in instagram bio

7. Posts pinned to the profile

8. Free template for creating posts

What is the advantage of customizing your Instagram profile?

By customizing Instagram (for companies or individuals), this profile stands out from the rest, conveying its positioning, differential and authenticity. Instagram personalization contributes to attracting followers, gaining customers, and being an excellent personal marketing strategy.

The most remarkable thing about customizing Instagram is that the social network offers tools and resources to help with this process. See below!

1. Highlights with custom skins

Create images that represent the central theme of your Instagram highlights and use them as your content covers. These images can contain one or more elements, such as:

1. text;
2. symbol;
3. emoji;
4. illustration;
5. colour;
6. Photograph.

2. Feed posts with an edit pattern

Define elements that represent the visual and conceptual identity of your brand and apply them to the feed post images, such as:

1. colour palettes ;
2. edits of pre-saved images ( preset );
3. arts of standardized posts (templates);
4. personal photos with overlay text.

3. Use of specific filters in stories

Bet on filters to characterize the message with phrases, changes in the skin/face or the environment. A simple example used by many profiles is to put the black and white filter on the Story to indicate that certain content is an “off” comment, a recording error or even a spoiler of something new.

4. Creating your filters

Creating your filters for stories contributes to user engagement with the brand but also helps to publicize the profile of those who made the effect. Through the stories of people who didn't even have contact with the creator of the filter — but used it on their account — other people can like, use and save it in their effects gallery.

5. Interaction in the use of stories

Whether or not you have design skills, interaction in stories using Instagram stickers is a great way to ask your profile audience for their opinion. The stickers that allow interaction are:

• Questions;
• reaction;
• survey;
• test;
• countdown;
• your time;
• slider ( slider emoji ).

You can also create a background in stories with your images or with the native “Draw” tool. If you think it's too much to do, remember to add a story script to your content planning (it greatly optimizes your publishing routine!).

6. Creativity in the Instagram bio

The Instagram bio is the account owner's business card and describes what people will find on your profile. She needs to have the following:

1. name of the company or person;
2. profession or type of business;
3. positioning phrase or brand authority (demonstrate your results);
4. call to action ( CTA );
5. primary link or set of links.

7. Posts pinned to the profile

In addition to highlighting your best stories, you can pin posts to your Instagram feed. The 2022 novelty was well accepted by platform users and allowed up to three feed posts to be chosen to be displayed at the top of the profile. Just click on the “three dots” above the post and then on “Pin to your profile”.

8. Free template for creating posts

Do you need more inspiration for the first posts? SEOINFOUP is here to help you! We have prepared some free post templates for Instagram with an exclusive design for you. Just adapt it with your brand colours and add the information you want. Download now!

It is possible to customize Instagram using the own resources and publication formats that the application offers. By customizing the profile, the brand's identity and the message it wants to convey are transmitted more efficiently. After all, you need to demonstrate your differential among thousands of people/companies that make the same type of product/service as you.