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I Was Broke, Skeptical, and Honestly, Kind of Desperate. Then Everything Changed.

How many times have you clicked on a video or an article with a title like the one you’re reading now?

By John ArthorPublished 4 months ago 8 min read

Let’s be real for a second. How many times have you clicked on a video or an article with a title like the one you’re reading now? A hundred? More? I know I have. My YouTube history was a graveyard of broken promises and “get rich quick” schemes that left me with less money than I started with and a serious case of cynicism.

I was working a job that paid the bills, but just barely. Every month was a juggling act between rent, car payments, and trying to have some semblance of a life. The dream of financial freedom felt like exactly that—a dream. Something for other people, not for me.

I’d see these gurus online, with their perfect backgrounds and their rented Lamborghinis, talking about “leveraging assets” and “monetizing your bandwidth,” and I’d just feel this sinking feeling in my gut. It was all jargon. None of it felt real. None of it felt like it was for someone like me, who didn’t have a trust fund or a degree in business.

Then, one night, frustrated and scrolling through yet another rabbit hole of failed side-hustle attempts, I found it. The video was… different. It wasn’t flashy. The guy wasn’t yelling at me. He was just talking, calmly, about a simple system. And he ended with this line that hooked me: “I Challenge YOU To Make $10,000+ After watching THIS…”

Normally, I’d have rolled my eyes and kept scrolling. But something about his delivery, the sheer lack of hype, made me pause. He wasn’t selling a course. He wasn’t even really selling anything. He was just laying out a blueprint. A challenge.

Screw it, I thought. What’s one more failure?

So I accepted the challenge. And what happened next completely rewired my brain about what’s possible. It wasn’t magic. It was work. But it was the right kind of work. This isn’t a theory; this is my bank statement. And today, I’m going to walk you through exactly what I did, step-by-step, in plain English. No fluff. No BS.

The Moment I Stopped Chasing and Started Building

The core idea from the video was deceptively simple. It wasn’t about finding some secret, untapped market. It was about looking at the skills I already had—or could quickly learn—and applying them to a model called UGC (User-Generated Content) Creation for Brands.

Sounds fancy, right? It’s not. Let me break it down.

Evergreen “$10,000/Per Month” Side Hustle…

Basically, companies of all sizes are desperate for authentic, real-person content. They’re tired of sterile, stock-photo-style ads. They know consumers trust the voice of a regular person more than a polished corporate message. So, they pay people like you and me to create short, honest videos, photos, or testimonials for their products.

My first thought: “But I’m not an influencer. I have 200 Instagram followers, and 150 of them are my family.”

That’s the beauty of it. They don’t want influencers with a million followers. They want real users. Your lack of a huge following is actually an advantage because you look more authentic.

The challenge was clear: identify a skill, find the businesses that need it, and provide insane value.

My skill? I’d been a decent writer since high school. I loved breaking down complex things into simple, easy-to-understand language. I decided my “content” would be writing long-form, SEO-driven blog articles for small businesses.

Maybe your thing is:

Making hilarious or relatable TikTok-style videos.

Taking beautiful, candid product photography.

Doing voice-over work.

Creating simple explainer videos.

The medium doesn’t matter. The principle is the same.

My First $100: The Psychology of “Showing Up”

Armed with this idea, I didn’t go build a fancy website. I didn’t waste months on a logo. I did one thing: I started reaching out.

I found five local businesses in my city whose websites were… well, awful. One was a fantastic local coffee roaster with a website that looked like it was from 1998. Their “blog” section had one post from three years ago.

I drafted a short, personal email. No templates. No automation.

Subject: A quick idea for [Coffee Roaster’s Name]

Body:

Hey [Owner’s Name],

I was on your site today looking for your holiday blend hours (can’t get enough of it, by the way!), and I had an idea I wanted to share.

I noticed your blog hasn’t been updated in a while. As a customer, I’d love to see articles on things like “How to Choose the Right Coffee Grind” or “The Best Ways to Brew at Home.” I’m a content writer, and I’d be happy to write one of these for you, for free, just to show you the kind of value it could bring in drawing more local coffee lovers to your site.

No strings attached. Just think it could be cool.

Cheers,

[My Name]

I sent five of these. Four went ignored. That’s the game. You have to be okay with silence.

But one guy, Mike, the coffee roaster, wrote back. “Yeah, honestly, I’ve been meaning to do that for years. I’d love to see what you come up with. No promises, but send it over.”

I spent a weekend researching and writing the absolute best damn article on “French Press Brewing Mistakes Everyone Makes.” I included pictures I took with my phone of my own French press. It was genuine, helpful, and packed with value.

I sent it to Mike on a Monday. On Tuesday, he called me.

“This is incredible,” he said. “It’s exactly the kind of thing my customers would love. How much would you charge to do two of these for me every month?”

We agreed on $100 per article. Just like that, I had my first client. It was a trickle, not a flood. But it was proof. The model worked. I Challenge YOU To Make $10,000+ After watching THIS… wasn’t just a catchy line. It was a call to action, and taking that first, terrifying step was the key.

Scaling From $100 to $10,000: The Snowball Effect

That first $100 felt better than any paycheck I’d ever received. It was pure validation. But $100 a month isn’t $10,000. The next step was to systemize and scale.

1. Build a Portfolio: I used the two articles I wrote for Mike as my samples. I created a simple, one-page website on Carrd (cost me $50 for the year) that said “I Help Businesses Get Found Online With Content That Actually Connects.” I posted my two samples and a little bit about my story.

2. Raise Your Rates: My next few clients, I charged $150 per article. Then $200. I learned that businesses value quality writing and reliability more than a cheap price. A $500 article that brings them $5,000 in business is a no-brainer for them.

3. Find Better Clients: I stopped just emailing local businesses. I started looking on LinkedIn for marketing managers at tech startups. I’d find a company that had a blog but whose content was boring. I’d study their industry, then send a personalized video message (using Loom) where I’d briefly show their website and offer 3-4 specific headline ideas for articles I could write for them.

This personal touch was a game-changer. My response rate shot up.

I Challenge YOU To Make $10,000+ After watching THIS…

4. Package Your Services: Instead of just selling “an article,” I started selling “a monthly content package.” One client paid me $1,200 a month for four articles. Another paid $800 for two. This created predictable, recurring income.

Within six months, I had five steady clients. My monthly revenue from writing alone was consistently over $4,000. I was working about 20 hours a week from my laptop, at coffee shops, on my couch.

But I hadn’t hit the $10k mark yet. The final piece of the puzzle came from another part of the original challenge: diversification.

The $10,000+ Month: How It Actually Happened

The video that started it all didn’t just talk about one thing. It talked about building multiple streams of income from your core skill.

Writing was my main gig, but I’d built a small reputation. A client asked if I could also manage their email newsletters. I’d never done it before, but I said, “Absolutely,” and learned how to use ConvertKit over a weekend. I charged an extra $500/month for that.

Another client loved my writing but needed simple videos to explain their software. Again, I said yes. I used ScreenPal to record my screen and a cheap USB microphone for audio. I learned basic video editing with CapCut. Another $750/month.

Suddenly, in month eight, I looked at my revenue spreadsheet.

Client A: $1,200 (content)

Client B: $800 (content)

Client C: $1,500 (content + emails)

Client D: $2,000 (content + videos)

Client E: $750 (content)

Two one-off projects: $1,200

Total: $9,450

The next month, I crossed well over $10,000. I didn’t scream or run around the house. I just sat there, in complete silence, and cried. It was a cry of relief, of validation, of sheer disbelief. The challenge was complete.

Your Turn: The Blueprint is Waiting For You

I’m not a genius. I don’t have a special advantage. I had a skill I undervalued and a deep-seated fear of rejection. I just finally found a map that made sense and I decided to follow it, one stubborn step at a time.

The specific video I watched isn’t even the most important part. The strategy is out there, waiting for you. The core principles are what matter:

Identify Your “Thing”: What can you do? Write? Edit videos? Take photos? Talk passionately? Be honest. It doesn’t have to be perfect, it just has to be yours.

Find the People Who Need It: Go where the businesses are. LinkedIn, local Facebook groups, industry forums. Look for businesses with a weak online presence.

Lead With Value, Not Requests: Don’t ask for a job. Offer a solution. Show them what you can do for free first. It’s the single most powerful sales tactic.

Do the Work. Every. Single. Time: Deliver work so good that they feel guilty for paying you so little. Then, raise your rates.

Build a System: Once you have one client, the goal is to get two. Package your services to create recurring revenue. Then, look for ways to add more value to each client.

The online world is noisy. It’s full of people trying to sell you a dream. But I’m here to tell you, as a normal person who was once exactly where you might be right now, that the dream is achievable. It’s not a secret. It’s work. But it’s the most rewarding work you’ll ever do.

The challenge isn’t just a title. It’s an invitation. An invitation to prove yourself wrong. To quiet that voice of doubt. To build something that is truly yours.

So I’m passing the challenge on to you. The video, the strategy, the proof—it’s all out there. Your first client is out there. Your first $100 is out there. Your $10,000+ month is out there.

The only question left is, what are you going to do about it?

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About the Creator

John Arthor

seasoned researcher and AI specialist with a proven track record of success in natural language processing & machine learning. With a deep understanding of cutting-edge AI technologies.

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