How to Grow Your Instagram Followers: A Step-by-Step Guide for Beginners

Create an effective and unique Instagram username.

When you create an Instagram account, your username is the name that your followers and potential customers will see and use in the search bar to find you. You have the option of choosing your own unique username when signing up or you can let Instagram automatically generate a username for you. While the latter option may seem like the simplest and easiest way out, it’s important that you go the extra mile and create a custom username for your brand and Instagram account that’s easy to remember, click-worthy and stands out from the crowd. A killer username is especially important if you’re operating more than one Instagram account for your business. When coming up with a custom username, make sure it follows the following criteria: - It is easy to remember. - It is click-worthy. - It is memorable and distinct. - It is relevant to your business. - It is not too long or too short.

Choose the right filter to attract your audience.

While Instagram is known for its visual content and the use of hashtags, the filter you choose to apply to your images plays a big role in how they are perceived by your audience. With that in mind, you need to choose the right filter for your images or images that will represent your brand. The right filter can help you achieve a good aesthetic, show your creativity and bring your brand to life. It can also help you attract the right audience, make your images stand out and drive more engagement on your posts. When it comes to filter selection, you should consider the following: The time of day you post your content: Different filters are best suited for different times of day. The time of day you post your content can affect the mood, tone and aesthetic of your image, so it’s essential to choose the right filter for the right time of day. Your brand’s aesthetic: Your brand’s aesthetic is another factor to consider when deciding on the right filter for your content. The filter you choose for your brand’s images should match the brand aesthetic and make your posts look consistent.

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Build a strong follower base by leveraging hashtags.

One of the best ways to grow your follower base on Instagram is by using hashtags. But not just any hashtags. You need to make sure you use relevant, clickable and searchable hashtags relevant to your niche or brand. It’s important to note that while you can use up to 30 hashtags on a single post, you don’t want to overuse hashtags in your posts because they can look spammy and turn off your followers. You should consider including no more than 10 hashtags in each post. When it comes to the best time to post, you should aim to post your content either during the weekends or on a weekday at around 8 am to 10 am. According to a study, these are the best times to post on Instagram. Another important thing to remember when using hashtags on your posts is to put them at the beginning or end of your post, and not in the middle.

Post consistently with unique content.

Instagram is all about visual content, so you should make sure to post engaging visual content on a consistent basis. But how often should you post on Instagram? This really depends on various factors, such as your industry, your goals, the type of content you’re posting on Instagram and your own schedule and availability. However, you should aim to post at least once a day. You should also make sure that the content you’re posting is consistent and unique. You should avoid posting the same image or video over and over again. You don’t want to bore your followers, and you also don’t want to be seen as spammy or repetitive. Avoid reposting old content as well. You don’t want to be seen as a one-hit wonder or as someone who doesn’t have any new content to share. Moreover, with Instagram’s algorithm updates, old content is less likely to be discovered by your audience.

Conclusion

When it comes to growing your Instagram followers, you need to remember that quality is better than quantity. It’s important to attract and engage the right followers for your business, so you’ll need to create an attractive account that people want to follow and engage with on a consistent basis. When you grow your followers the right way, you’ll be able to drive more targeted traffic to your website, sell more products and drive more sales. With that said, if you follow this step-by-step guide, you’ll have everything you need to start growing your Instagram followers and building your brand on Instagram in no time.