How to Get Paid on Facebook: 10 Steps for Making Money with the Social Media Platform

Did you know that more than 1 billion people now use Facebook every single day? Did you also know that people spend 19 minutes on the platform per day — on average. That's about one-fifth of their total time online. The potential for business is clear, and businesses have responded: There are now more than 2 million businesses with Facebook pages. But, do you know how to make money from it? By monetizing your presence on Facebook, it’ll become a much more profitable channel for your business. So whether you’re just getting started or ready to take things to the next level, these 10 steps will help you get paid on Facebook and unlock its potential as a revenue stream for your business.

Step 1: Create a Facebook Business Page

The first step in getting paid on Facebook is, of course, creating a business page. This is how people will follow your brand, and it’s the foundation for everything else. A few things to keep in mind: - Choose a compelling page name. This will appear in the URL as well, so it’s important that people understand what your business does immediately when they see it. - Describe your business and what you do. This should be compelling and specific. It’s also where you should link to your website. - Upload professional-looking photos. These should be high-resolution and show off your brand. - Use the visual assets extension to create a professional-looking header image. You can also add other visual elements like videos or text graphics to your page.

Step 2: Build Your Audience

One of the key components to getting paid on Facebook is building your audience. Start by creating a lookalike audience based on your current followers to find new people who are likely to be interested in your brand. Once you’ve identified these people, you can then target them with specific posts and ads to try to get them on your list. Another way to build your audience is to host an event or create a Facebook Live. Facebook events are a great way to not only generate interest from potential customers, but also to create a community around your brand.

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Step 3: Enable Facebook Ads for Paid Marketing

Once you have your audience, you can start to advertise to them. Facebook ads have become wildly popular among businesses of all sizes, and for good reason: You can micro-target your audience, set a specific budget and measure your results. A few things to keep in mind when creating your ad: - Create a compelling ad that tells a story and will get people to take action. Keep it short and sweet — 5 to 10 seconds max. - Make sure to include the most important keywords in your ad, as well as in the copy. This will help people find your ad and click on it. - Include a call to action in the ad. This is what you want people to do when they click on your ad, whether it’s to click on your website or sign up for your email list. - Set a budget for your ad and stick to it.

Step 4: Show Reviews on your Facebook Page

Another great way to build trust and credibility on Facebook is to show reviews that your customers have left on your page. Facebook now allows you to display reviews that you receive on your page and let customers leave reviews on your business page. This can be done manually or with a plugin, but the best way to do it is to schedule it so that new reviews are immediately posted to your page. You can also schedule a post that asks your customers to leave a review on your page.

Get paid to do simple jobs on social media

Step 5: Run a Contest or Giveaway

Another great way to get new followers, drive engagement and collect emails is to run a contest or giveaway. This can be done on both your Facebook page and on your Facebook Messenger channel. For Facebook, create a contest or giveaway with a clear call to action that encourages people to like your page. For Messenger, you can run a contest or giveaway by having people send a specific prompt to your page.

Step 6: Use Messenger to Grow Your Audience and Drive Sales

Another great way to grow your audience on Facebook and drive sales is using Messenger to send content directly to your customers. You can send offers, coupons, product announcements, even send surveys or polls to your audience directly from Messenger. This is also where you can begin to collect email addresses from your customers. You can send a message to your customers asking if they’d like to receive exclusive deals or offers only available by signing up with your email list.

Get paid to do simple jobs on social media

Step 7: Create an Extension for Messenger Marketing

Another way to grow your audience on Facebook and drive sales with Messenger is to create an extension. This is a great way to offer a service or a product directly from your page or Messenger by integrating a plug-in. Some examples include a poll or survey plug-in, a live video plug-in or a customer service plug-in. The possibilities are endless here, and the best part is that most of the extensions are free.

Step 8: Leverage Facebook Video Advertising

While Facebook might not be the first place you think of when it comes to video marketing, it can be a powerful tool. One of the easiest ways to get started with Facebook video ads is to create a carousel ad. For this type of ad, you’ll create a series of short videos and put them all in one ad. This is a great way to break up your ads and get more attention. It’s important to note that while visual content is most effective, you shouldn’t use videos longer than 15 seconds in a Facebook ad.

Get paid to do simple jobs on social media

Step 9: Organically grow your audience with ad engagement ads

Another way to organically grow your audience and get more out of Facebook ads is to use ad engagement ads. These ads have a low cost per click and a high click-through rate. Here’s how it works: First, select a relevant audience based on the people who like your page or who have visited your website. Then, create an ad that asks people to like your page or to click on a link in the ad to visit your website. This is a great way to get more people to like your page and start engaging with your brand. You can also create an ad to get more email signups by asking people to sign up with their email address in exchange for a free gift or coupon.

Conclusion

If you want to get paid on Facebook, you need to start by building a Facebook business page. From there, you need to build an audience, enable Facebook ads and run various campaigns to generate new leads and collect email addresses. These efforts will help you start to generate revenue on Facebook and unlock its full potential as a revenue stream for your business.