From Freelance to Founder: The unconventional journey of Riccardo Della Giovanna

From Freelance to Founder: Riccardo Della Giovanna. In today’s competitive digital economy, standing out takes far more than creativity. It requires structure, resilience, and a vision that combines ambition with grounded execution.

In today’s competitive digital economy, standing out takes far more than creativity.

It requires structure, resilience, and a vision that combines ambition with grounded execution.

Riccardo Della Giovanna is one of those rare profiles who, coming from an ordinary background, managed to build something solid, distinctive, and sustainable—without falling for shortcuts or the allure of superficial fame.

His story begins on the outskirts of Milan.

No elite schools, no privileged network. His early jobs were in a factory, then behind the counter at a retail store. But it was in those early environments that he developed a clear desire to carve his own path.

Photography and videomaking started as a spontaneous passion, but quickly became a clear professional goal. By the age of 20, he was already producing visual content for friends and small local businesses. He didn’t rely on gimmicks or overnight formulas; just consistency, discipline, and a strong belief in delivering real value through his work.

It didn’t take long for the quality of his output and his reputation for reliability to open bigger doors. Riccardo soon found himself working with major brands such as Moncler, Colmar, Elisabetta Franchi, and Porsche.

At the same time, he was managing creative projects for public figures like Christian Vieri, Tiziano Ferro, and nightlife entrepreneur Steven Basalari. His approach has always been understated, intentionally far from the overexposure that often characterizes the media world. He lets his work do the talking. No big claims. Just clear results.

By 22, Riccardo began traveling extensively, eventually visiting over 30 countries and building a global network of relationships, especially in the United Arab Emirates, where the business and luxury scenes opened new doors. That experience proved pivotal. Working closely with local entrepreneurs, he became immersed in the worlds of high-end branding and tech startups. In 2021, he founded his first creative agency, with the goal of offering clients more than visuals, delivering strategy, identity, storytelling, and long-term perspective.

Soon after, he launched a second venture focused on training and mentoring freelancers. Riccardo never forgot where he came from. Instead of building a success story in isolation, he chose to create an ecosystem where others could unlock their potential too. More than 150 freelancers have relied on his guidance to launch their businesses online, benefiting from hands-on tools, operational structure, and a values-driven, sustainable mindset.

In 2023, his work earned international recognition when Forbes New York named him among the “Top 10 Italian Professional Figures Who Are Succeeding.”

A high-profile mention, no doubt, but one that didn’t change the essence of Riccardo’s journey. His path has always been about slow, consistent growth, built on integrity, attention to detail, and long-term thinking.

He never chased the spotlight. Instead, he chose credibility, built brick by brick.

His method revolves around a few essential principles: strategic vision, consistency, and respect, for time, for people, and for the process. His definition of success doesn’t rely on virality. What matters to him is meaningful impact, solid growth, and well-executed work.

And when he mentors emerging professionals, he does it with realism. No illusions, no fast tracks. Just practical tools and a results-driven mindset.

Today, Riccardo is expanding his presence across Europe, the Middle East, and North America. He’s forging new partnerships, building bridges between different markets, and opening new frontiers that go well beyond the creative industry.

Yet, his focus remains centered on the human side of business. Each project he takes on is designed to create lasting value, not just short-term revenue.

In a market that often confuses visibility with authority, Riccardo Della Giovanna stands out precisely because he doesn’t play by those rules.

Not by being louder, but by knowing when to speak and when to stay focused on the work. His story proves that success doesn’t need to be loud to be real.

It can grow quietly, through consistency, real relationships, and meaningful results.

Today, people meet an international entrepreneur. But behind that role is a young man who once made the bold decision to bet on himself, when no one else would.

That decision turned into a business. Then into a mission. And it’s still evolving.

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