Facebook or Instagram: Which is better for organic reach

Facebook and Instagram are the widely used products of Meta previously known as the Facebook company. Over the 17 years, Facebook has refined itself as a marketing and advertising platform. Whereas Instagram introduced itself as the better and realistic (displaying content creators and non-creators life events) version of Pinterest aesthetics. The platform is often used to showcase the luxurious to the darkest and real secrets of life.

Facebook was founded in 2004 and Instagram joined the forces in 2012. Anyhow, as both platforms grew in popularity and active users, the business owners and the owner of both the products seized the opportunity to market and advertise their business.

In 2020, Facebook generated close to 84.2 billion U.S. dollars in ad revenues.

Facebook and Instagram may belong to the same company but the platforms are completely different in terms of functionality and organic reach. The functionality of the platforms heavily influences the organic reach. The business needs to understand the platforms for the enhanced organic results.

• Facebook Vs Instagram: Statistics
• Facebook current users: 2.8 billion users
• Active users per day: 1.84 billion
• Facebook as brand's strategy: 3 million businesses actively advertise
• Instagram current users: 1 Billion
• Active users per day: 500 million

Instagram as a brand strategy: 66% plus use mid-level influencers; 59% use micro-influencers and 44%t use macro-influencers.

Statically Facebook is the winner here. However, for organic reach, your business shouldn't reply to the global statistics. As a business owner, you should look into the strength of your targeted audience active on either of the platforms.

Instagram's highly active users are influencers and individuals mainly under 30 and some over it but majority of the millennium generation only. However, Facebook is a platform that is purely dedicated to building communities and with a mixed-age audience.

Additionally, these statistics are highly influenced by the algorithm changes which change almost every full moon.

Facebook vs Instagram: Demographic Data:

Demographic data refers to the audience preference, age, gender, and location.

Facebook is a popular app with oldies and less tech-savvy people and potential also the people with stable or higher incomes.

Whereas, Instagram demographic data is based more on millennials, and Gen Z, people who are mid-way in their career, have just started or would start soon. In simple words, Instagram's audience financial stability is pretty mixed with the majority under 30 and now slowly growing.

Instagram has a younger audience base under 30.

Facebook vs Instagram Marketplace:

There is a huge difference between Facebook and the Instagram marketplace in terms of features, use, and functionality. Facebook marketplace is an open market where both business and regular accounts can post about buying and selling of the products. Facebook marketplace works as a yard sale but digital.

With the digital version of the yard sale, you can shop by category or by location as well. Facebook merges all the listings and shows the results based on the preference of the audience. Here algorithms play a huge role. The Facebook marketplace also has the feature to swipe up directly from the ad and place an order. However, except for the individual buying and selling pre-loved, it isn't too much of a trend.

On the other hand, Instagram stores hold significant specific value. Not every business has the luxury to add the swipe-up option that directs toward the store or allows the customer to directly check out. You should have at least 10k followers to add the swipe link option in your stories.

Facebook vs Instagram Functionality:

Instagram works as a strict image and video-based platform. Whereas Facebook acts as informational mainly and detail-driven.

When we say Facebook is mainly informational it goes beyond the social media marketing post. On a business Facebook page, you can look into its hours, address, upcoming events, reviews, and the basic description of a business divided into several/ independent sections. When an individual wants to search about an established business they go on Facebook which is also why creating and verifying an account on Facebook is much harder.

Comparatively, Instagram in this section are lagging. Instagram bio has only a few characters for the introduction. Now it is pretty to introduce yourself in just a few words but that's not sufficient. The main purpose of Instagram is to engage and gain popularity among the audience.

Facebook specialty is in 100 different features and Instagram functionality specializes in a few features only.

Instagram is an effective platform when you want to build your brand but in certain ways, your business authenticity or stability is still judged by Facebook. However, any business in need of the hyper-focused features should opt for Instagram for organic leads whereas as diverse platform leads, Facebook is your tool

So in the end how do you choose a platform for organic reach?

The difference between the two platforms' characteristics is inevitable. Both platforms bring organic reach to the best based on target audience response. The characteristics above are presented in the form of a comparison for you to understand the platforms in-depth and why a certain platform doesn't bring you the reach.

If your audience is primarily the use of Facebook then running campaigns wouldn't bring you to reach but you can use the platform for branding. On the other hand, if your audience is primarily the use of Instagram, the organic reach can be achieved through Instagram but you should have a business profile on Facebook to enhance the credibility of the business.