5 Engaging Print Marketing Ideas For Guaranteed Results

Print marketing is going nowhere. Businesses all over the world still leverage print marketing to boost engagement among the locals as it feels more real and trustworthy.

However, at the start, it can be confusing for start-ups to decide which print material they will use. This article will address this issue and give you a clear picture of each print material used for marketing purposes.

So, are you excited to learn about the engaging print marketing ideas being used by small and globally popular brands?

5 Engaging Print Marketing Ideas For Guaranteed Results

1. Business Cards

A business card is the main ingredient for a print marketing campaign. These cards have been here for more than a decade; when there was no internet a business card was used to let others know about your business.

This card is the first interaction between customers and your business. So of course, it makes sense to invest in its design and make it as impressive as possible. ( People are bound to keep a spectacular business card even if they don’t need your product or service then).

Moreover, a business card should communicate a brand’s unique values without rumbling. If the content on your business card is simple yet persuasive and engaging, you can expect great results.

2. Pamphlets

Chances are you are already aware of the pamphlets; at some time someone must have handed down a pamphlet for a cause, political campaign, or for their marketing campaign.

A pamphlet is a tested method for attracting prospects and customers quickly. Ideally, it should contain evergreen information about your business.

What’s so impressive about this material is it can be tucked in a back pocket, purse, or backpack. Thus, anyone can carry these without any such effort; the easier it’s to carry the more chances of its being used in the future.

Just like a business card, a pamphlet is for all kinds of business. From real estate to restaurants, cafes, start-ups, clothing brands, etc., anyone can use these.

3. Mailers

Do they sound old-fashioned to you? They aren’t. Direct mail campaigns are still common in many countries as it’s a great way to reach prospects and customers. Receiving something feels more personal, that too one mail is addressed to you.

It’s a surefire way to get your prospect’s attention; however, be aware that it’s one thing to promote your product without sounding salesy and another to litter someone’s mailbox with a lot of fluff and direct selling.

So if you believe your audience won’t mind receiving personal mail, try it. Incorporate some interesting elements including bolded text, quality imagery, and eye-catching colors to make the most of your direct mails.

Not long ago, it was a common practice among direct response marketers to include a punch-out gift card to everyone they mailed. This made the prospects indebted to the mailers, thus they felt compelled to reciprocate.

4. In-Store Signage

Anyone walking into the premises of your office or store and leaving without inquiring or purchasing is a missed business opportunity. Thus, it’s not sufficient to rely on outdoor print marketing campaigns but also include some sort of marketing material inside to keep the customers engaged.

In-store signage is an effective way to drive traffic and communicate with your customers. However, such signages must be concise and attention-grabbing, or else they would bore your prospect; nobody likes reading huge chunks of text anymore.

If you are wondering what to include in those, you have a lot to share. For example, the business hours, seasonal offers, featured products, and so on. Include whatever might impress your prospects.

5. Product Sheets

Also known as the product sell sheet, this material is intended to engage customers and make your product too tempting for them to ignore. So they are bound to come forward and learn more about your business and services.

Ideally, a product or sales sheet must have quality imagery and compelling copy to motivate your customer. Avoid jargon and complex language that may be beyond an average person’s vocabulary.

A product sheet communicates the product’s value in a concise manner. You can also add some extra information like address, telephone number, website, and email address.

Which Marketing Material is Best for My Business?

I know having too many options is not always a positive thing, it leaves you with a cluttered mind still weighing the pros and cons of each. So it all comes down to your choice, which material do you think would be the best fit for your brand?

Furthermore, it’s worth noting down your budget before reaching a decision as the investment required for each varies from material to material. Moreover, in some cases, a business card might cover all your print marketing objectives.

Whatever material you choose, make sure you connect with a trustworthy and capable printing press service in Dubai to print your material. Apart from the content, it’s the quality of the paper that sets the tone of your marketing campaign.