Australia Wallpaper Market: Interior Design Trends, Home Renovation & the Rise of Premium Wall Coverings

The wallpaper market in Australia is quietly evolving into a core part of how people redesign and personalize their homes. According to the most recent data from IMARC Group, the market was valued at USD 46.00 million in 2024 and is projected to grow to USD 61.50 million by 2033, representing a CAGR of 3.28%.

With increasing focus on comfortable, stylish, and personalized interiors — driven by renovation activity, changing lifestyles, and a rise in home-ownership or long-term renting — wallpaper is regaining popularity as a versatile, affordable and aesthetic upgrade. This makes wallpaper more than just décor: it becomes a lifestyle enhancement that influences how people feel and live in their homes.

What is the Australia Wallpaper Market Key Growth Drivers?

Home Renovation and Personalised Living Spaces

As Australians invest more in home renovations — whether to improve property value or to adapt spaces for evolving needs (remote work, family life, comfort) — wallpaper offers a quick, cost-effective way to refresh interiors without heavy construction. It appeals to homeowners and renters alike, enabling personal expression and aesthetic upgrades to living spaces.

Easy-Apply & Removable Wallpapers Suiting Rental and Flex Living

Modern removable or peel-and-stick wallpapers have simplified installation and removal, making them ideal for renters or those who like to change décor frequently. This convenience aligns well with contemporary living patterns and gives wallpaper a broader appeal among younger, mobile, or lifestyle-conscious segments.

Growing Interest in Aesthetics, Comfort & Wellbeing at Home

Home décor now intersects with lifestyle, comfort and wellbeing. Wallpapers with calming colours, nature-inspired patterns (flora, landscapes), or textured finishes can enhance mood, ambience, and perceived comfort — supporting mental wellness, sense of home, and personal expression. This aligns with rising consumer interest in “home as a sanctuary,” making wallpaper a popular choice for interior upgrades.

Rise of DIY Culture and Home Improvement Culture

With increased access to DIY tutorials, home-improvement stores, online décor inspiration and e-commerce, wallpaper has become an accessible home-upgrade option for many. People are more willing to try DIY interior makeovers, which drives demand for ready-to-install, user-friendly wallpaper options, particularly among younger home-owners and first-time renovators.

Wider Availability & Variety: Designs, Materials and Eco-Friendly Options

Wallpaper producers and retailers are offering a broad variety: from traditional paper-based, vinyl, textured, non-woven, to eco-friendly and water-based-ink wallpapers. This variety allows homeowners to choose based on style, sustainability preferences, and budget. Demand for environmentally-conscious décor is growing, and wallpapers made with lower-impact materials or recyclable substrates appeal to eco-aware consumers.

Market Structure & Segmentation:

By Wallpaper Type: Vinyl, Non-woven, Paper-based, Fabric, and Others.

By Distribution Channel: Offline (traditional décor/home-improvement stores) and Online (e-commerce, direct purchase).

By End-User / Usage: Residential (homes, apartments, rental units) and Commercial (offices, hospitality, retail, other commercial spaces).

By Region: All major states/territories — ACT & NSW; Victoria & Tasmania; Queensland; Northern Territory & Southern Australia; Western Australia.

Recent News & Developments in Australia Wallpaper Market:

December 2025: A luxury home listing in Adelaide featuring bold, statement-making wallpaper designs has attracted significant buyer interest. One penthouse — designed using dramatic and distinctive patterns such as a “Menagerie of Extinct Animals” wallpaper — reportedly received “overwhelmingly positive feedback” from potential buyers, underlining how wallpaper is increasingly used as a value-adding interior feature in high-end homes rather than a mere background finish.

January 2025: Interior-design trend forecasts for the year identify strong demand for wallpapers. Experts note a growing interest in wallpaper as a quick, affordable way to refresh living spaces — particularly appealing to urban dwellers and renters — and highlight wallpaper among “the six big interior-design trends going into 2025.” This points to renewed mainstream acceptance of wallpaper across demographics.

November 2024: A major national study found a striking shift in Australia’s housing sector: while new home construction hit a near 40-year low, renovation and home-upgrade spending surged, now accounting for about 40% of residential-construction-related spending. This shift from new builds toward renovations boosts demand for interior-upgrade products — including wallpaper — as homeowners invest in cost-effective ways to refresh spaces.

Why Should You Know About the Australia Wallpaper Market?

For homeowners, renters, and lifestyle-conscious Australians, wallpaper represents an accessible and versatile home-improvement tool: it enables personalization, aesthetic upgrades, seasonal décor shifts, and easier renovations without major structural changes. As people increasingly view their homes as sanctuaries — spaces for comfort, creativity, wellness, and self-expression — wallpaper becomes more than a design accessory; it becomes part of a lifestyle.

For entrepreneurs, retailers, and small businesses in décor, home-improvement, or interior design, the wallpaper market offers a reachable entry point with lower investment compared to heavy renovation: sourcing wallpaper, providing installation or DIY kits, and offering custom designs — all tapping into demand for affordability, flexibility, and style.

For sustainability-minded consumers, wallpaper aligns with circular and mindful consumption when made with eco-friendly or low-impact materials — offering a décor option that balances style and environmental awareness.