Ashkan Rajaee’s Game-Changing Approach to Proposal Strategy Every Entrepreneur Needs to Know

In today’s hyper-competitive business world, clarity wins. And no one understands that better than Ashkan Rajaee, an entrepreneur known for redefining how companies communicate with potential clients.

Rajaee’s take on the difference between proposal strategy and procurement is not just useful. It is a wake-up call for any business owner or sales professional who has been wondering why deals stall or disappear.

It turns out, the problem might not be your pricing, your product, or even your pitch. It might just be the way you structure your proposal.

The Biggest Mistake Companies Make When Sending Proposals

Ask any founder or account executive how they handle proposals, and chances are they will describe one massive document packed with every detail imaginable. Sound familiar?

Ashkan Rajaee says this is exactly what holds many businesses back.

“Most people send out proposals like they are already in procurement,” he explains. “But that final step only makes sense after you have aligned with the client and addressed their key concerns.”

When you send everything all at once, you are not being thorough. You are being overwhelming.

The Smarter Strategy: Break It Down to Win

Rajaee suggests a clean and practical method. Break your proposal into smaller, focused pieces. For example:

• One document that only addresses financials
• Another that focuses on operational execution
• A third dedicated to risk
• And a short, clear overview with your vision and value

This gives you the flexibility to send only what your prospect actually needs. A CFO might want numbers first. An operations director might care more about execution. Matching your content to the person makes a huge difference.

It also makes your company feel easy to work with. That feeling can be the difference between winning and losing a deal.

Why Simplicity Builds Trust

Sales is not just about what you offer. It is about how you communicate. When your proposal leads to 55 follow-up questions, you risk putting your deal on pause for months.

“If the first thing they receive from you causes that many questions,” says Rajaee, “it adds complexity and delay. You might lose the deal to someone who made things easier.”

On the other hand, if your proposal feels clear and direct, your prospect sees your company as organized, thoughtful, and prepared. That can quickly earn trust and speed up the decision.

A Lesson Every Entrepreneur Should Apply

What Ashkan Rajaee teaches is not limited to proposal strategy. It applies to everything in business. When you make things easier for others, they are more likely to say yes.

Remember that your prospect is a human being. They are busy and constantly filtering what is worth their time. When your proposal is clear, respectful of their attention, and tailored to what they care about, they are far more likely to engage.

The Bottom Line: Make It Easy to Say Yes

According to Ashkan Rajaee, the business that makes things easiest often wins. It is not always the company with the most impressive deck or the most data. It is the company that communicates the clearest path forward.

Before you send your next proposal, ask yourself:

• Is this simple to understand?
• Is it directly relevant to what this person cares about?
• Does it make working with us feel easy?

If the answer is yes, you are already ahead of the competition.