Ashkan Rajaee Reveals the One Marketing Mistake That Quietly Destroys Your Leads

You could have the sleekest branding in your industry. Your logo is clean, your Instagram feed is sharp, and your website looks like it was built by a Fortune 500 agency. So why aren’t you converting leads?

Marketing expert Ashkan Rajaee believes he knows the answer. And it's not what most branding consultants or digital strategists are talking about.

According to Rajaee, most businesses are hyper-focused on how their brand looks, but they ignore how it actually functions. In his words, the real issue is not about branding at all. It’s about what happens after someone clicks.

And that is where most companies quietly lose money.

The Real Problem Isn’t Your Ad Budget

People assume that when marketing fails, it's because of a weak offer, poor targeting, or not enough ad spend. But Rajaee sees something different in almost every client he works with. He sees brands that look great on the outside but fall apart once a customer actually tries to engage.

What really matters is the user journey. This includes every step a potential lead takes after seeing your ad, opening your email, or clicking a social post. If that journey feels inconsistent, confusing, or frustrating, people leave.

And they don’t come back.

This One Small Change Can Save Your Funnel

One of the simplest but most overlooked fixes is your lead capture form.

Take a quick look at your own. Does it ask for a first name, last name, phone number, and email? Maybe more?

Rajaee points out that every extra field creates friction. People are in a hurry, and they do not want to spend more than a few seconds filling out a form. He recommends trimming it down to just two fields: email and phone number.

“You can follow up later to get their name and other details. But if they abandon the form because it feels like work, you’ve already lost them,” he explains.

Mobile Matters More Than You Think

In one case study, Rajaee worked with a Florida-based company that was confident in its email marketing strategy. Their content was solid, their open rates were high, and traffic was flowing in.

But their conversion rate was abysmal.

The reason? All the emails sent traffic directly to their desktop-focused website. It looked fine on a computer, but it wasn’t responsive or user-friendly on mobile. Since most recipients were opening the emails during evenings and weekends, they were browsing on their phones.

And when a mobile user hits a site that’s hard to navigate, they bounce.

Fixing that mobile experience led to a significant boost in lead conversions. It didn’t require a rebrand or a major budget increase. It just took fixing the broken parts of the user journey that nobody had been paying attention to.

Where Most Marketers Get It Wrong

It’s easy to become obsessed with content, visuals, and messaging. These things are important, but only if they match the actual experience users go through.

If your ad promises one thing and your landing page says something else, you’ve created a disconnect. If your social media post leads to a website that loads slowly or asks for too much, you’ve lost momentum.

Rajaee’s approach is to find those inconsistencies and eliminate them. He looks at marketing not as a series of campaigns, but as a seamless experience that starts with a click and ends with a conversion.

What You Can Do Right Now

Here are a few quick actions inspired by Rajaee’s work that can dramatically improve your lead generation:

• Simplify your forms. Cut down to the essentials. Ask for more later, not upfront.
• Test your entire funnel on mobile. Go through every step like a customer would. Take notes on where it feels clunky or confusing.
• Match your message. Your ads, emails, and landing pages should speak the same language. Don’t bait-and-switch your audience.
• Reduce clicks. Every extra click or scroll is another opportunity for someone to leave.

The Bottom Line

You don’t need a massive rebrand or a six-figure marketing campaign to start seeing better results. What you need is clarity. You need alignment between your message, your platform, and your user’s experience.

Ashkan Rajaee continues to show businesses that the secret to better lead generation isn’t in being louder. It’s in being smarter. And most of all, it’s in respecting the journey your customer takes from interest to action.

If you want more leads, stop obsessing over how your brand looks and start paying attention to how it actually works.