8 Ways to Boost Your Average Order Value

You're in the eCommerce business and have been at it for a while now. In the due course of time, after monitoring your sales, its come to your notice that nearly all your orders average out at the same low amounts.

Even after spending on advertisements to gain more customers, it's the same Average Order Value that the customers go for.

It's time to figure out what the customer is missing out on, in order to increase that Order Value when the customer checks out!

After all, more customers mean more purchases, but not necessarily an increase in Average Order Value.

As Shopify Plus Experts and Shopify Plus Developers from Singapore, we talk about the 8 ways to boost your Average Order Value.

What is an Average Order Value?

An average order value is an amount that a customer spends on average when making a purchase from your store. The order value can be calculated by dividing the total sales of all transactional orders by the number of transactions that have been made up till this point in time.

Below mentions the 8 ways to boost your Average Order Value:

1. Offer items in bundles (Combos) - Offer a variety of items that match the needs of your target audience. Offer these as a bundle and you’re more likely to attract new customers who are looking for a variety of products. Offering customers the option to buy your best-selling product together with other items will only offer them added value whilst improving the AOV and at the same time lowering their item cost.

2. Offer discounts over additional items - Operating on market realities, when it comes to sales and transactions, there's really no denying that the more products or goods you have per order, the better your chances are of making more sales. One of the best ways to entice people to buy more items is by offering special discounts for bulk purchases.

It’s worth mentioning here that there are Apps built to help you out with regard to discounts. Take the Coupon Discount on Cart App for example. The App even comes with a popup mode where the customer can choose the discount of their liking and go ahead with the purchase. This even gives the customer a feel of control and can see the discount take place before their very eyes. This is a fun way to promote sales.

3. Free delivery over a certain price - Offering free delivery for orders that have exceeded a certain quantity will encourage customers to add more items to the order or even upgrade what they already have. This is an excellent move, however, it's important for them to know about this great offer as early as possible when visiting your website so make sure it's on each product page and add a clear message after the customer has finished and is about to checkout.

4. Cross-selling - Cross-selling is the process of selling items that go with the item the customer is purchasing. The purpose is to sell more products per order. It doesn't hurt the customer as they are items that the customer might have needed to purchase later anyways.

5. Up-selling - Up-selling means adding something extra or offering an upgraded product in exchange for what the customer is already purchasing. This way they feel like they've received more for around the same price.

6. Offer upgrades that don't come with the product - You can always offer upgrades to customers that don’t come with the product but might be needed by the customer. Such as gift wrappers, extended warranties, and services.

This provides the customer with value-for-money services that they might consider purchasing. Thus improving the AOV.

7. Financing options for expensive items - Today's consumer base places high value on quality products. If you're planning to sell expensive items which will put a strain on your customers' wallets, they may decide that they can no longer make their monthly cash flow stretch. To appeal to a wider customer base and make those expensive items more appealing, offer financing options with flexible payment plans like a 0% interest 12-month installment program.

8. Offering free gifts - You can always consider offering free gifts to customers for purchasing the more expensive items from your store. Make sure these offers are visible clearly on the product page that will entice the customer to make the purchase.

We as a Shopify Plus agency and Shopify Plus designers in Singapore recommend you try out any or all of these options mentioned above to increase your Average Order Value.

There is another way too for boosting your Average Order Value, and this makes use of the 4‑in‑1 Sticky Add To Cart App. Through this App, the customer is allowed to directly add items from your collection to the cart on the fly. Thus the customer is saved the hassle of having to enter the product page of every item to add the product to their cart!

It’s also advised to go for A/B testing to know how your site performs when compared with others.

Hire a Shopify Plus Agency in Singapore to leverage the true potential that you deserve - more customers and more sales!