Why Your Business Should Start Using Paid Advertisement

• Small businesses see an average return of $3 for every $1.60 they spend on Google ads

• 46% of users act after seeing an ad

• 80% of consumers remember a video ad they viewed in the past 30 days

Like with most fields, digital marketing Miami is always changing, growing, and getting more challenging to do successfully. As our reliance on the internet continues to grow, we've seen a flood of small businesses utilizing digital marketing strategies and a boom in the online marketing industry as a whole. With so much competition, it can be difficult to stand out or find your audience.

But what if we told you that there's a way to cut through all the noise? Paid advertisement gives businesses the tool they need to claim a space in the digital marketing realm, especially against more established competitors with a longer track record.

What is a Paid Advertisement?

In the context of digital marketing in Miami, paid advertising is an advertisement you have to pay for to take effect, which makes it fundamentally different from owned or earned advertisement. Several platforms (social media, search engines, and video streaming services) offer paid ad space for their users, and most of them allow you to target your ad to specific demographics and even behavioral patterns.

What are the Types of Paid Ads?

Pay-Per-Click (PPC)

Pay-per-click advertisement is a system that charges the advertiser each time a user clicks on the ad. In this model, you're mostly paying for results, the more people click on your ad, the more you're paying, but you do so knowing that the ad is getting results.

Pay-Per-Impression (PPI)

In this ad model, advertisers pay for the number of impressions (or views) that an ad collects. The idea behind pay-per-impression is that the larger the number of people who see your ads, the higher the chance you'll make a sale that is essentially what you're paying for.

Display Ads

Display advertisement is the term used to describe any form of graphic advertisement done on search engines or social media platforms. This advertisement type is usually presented as a banner in a designated section of a site or social media platform.

What are the Benefits of Paid Ads?

Paid advertisement is one of the most effective ways for a business to carve out a ready-made audience as part of their digital marketing Miami strategy. Unlike the slow grind of SEO, paid ads to let you claim viewing space at the top of search engines or as part of the social media feeds of those users most likely to buy your product.

Reach

It's hard to climb those search engine rankings or get a substantial number of social media followers. Digital marketing puts much stock in content marketing and SEO because it's useful, however, the downside is that this is often a slow process that requires regular posts and constant curation.

Paid ads allow you to catapult to the top of search engine result pages and find a great spot in social media feeds for a price, meaning more people get to see your business. Paid ads essentially work as a megaphone for your business.

Control Over Your Budget

Be it Facebook or Google, most platforms that accept paid advertisement have a way of letting you set a budget. You can easily track your money, make decisions based on data, or set a lifetime budget for the campaign. Most platforms provide detailed analytics of your ad performance, so you know how much you're spending per click or impression and adjust your spending accordingly.

Amplifies Your Content

Integrating paid advertisements to your digital marketing campaign is an excellent method of elevating your content's viewership. You might have engaging and informational content that people are looking but just can't seem to find. Paid ads help direct those eyes where you want and garner an audience primed for a thought leader.

Better Targeting

Paid advertising in social media and search engine platforms gives enormous advertiser control over demographic targeting. Depending on where you're deploying your paid ads, you'll have access to several parameters that go beyond basic demographics and delve into highly specific subsets like:

• Interests
• Hobbies
• Personality types
• Time of day

Raise the Status of Your Brand with Paid Advertisement

If you want to get the most out of your Miami digital marketing campaign, your business should be utilizing paid advertisements. With this approach, you can be highly selective with your target audience and expand your brand awareness while maximizing your investment returns.