Why opt for a restaurant inhouse ordering system?

The matter of the fact is, online food ordering is the present and the future. Most of the people already prefer to take away or home delivery of food items. COVID-19 has emphasized the importance of online transactions, shopping, and food delivery like never before. To leverage this trend, restaurants can sign up on popular food delivery portals, but this would demand you to share your profits with the portal.

On the other hand, if you deploy an in-house ordering system, it will be affordable and manageable at many levels. Here are a few benefits of deploying an in-house order system:

More revenue

When customers have to place face-to-face or over a call order, they are always under pressure to w it up as soon as they don't want to keep the restaurant staff waiting. On the other hand, when they have the luxury of taking their own time and ordering from the comfort of their home, they are going to enjoy the process more. Customers love to explore the menu, and in this, they sometimes end up ordering more than they planned. This is beneficial to the restaurants.

They can take all their time and place an order. Plus, the time spent on a conversation is eliminated. Instead, customers can cover with their friends/family, and order food of each person's demand. There is no long queue, no pressure, no irritated looks from the public.

Hospitality

Deploying an in-house order system takes away the person to person interaction between your staff and the customer then you are wrong. There is a way of connecting with your customers with your brand.

Yes, they will not be speaking to the staff in person or over a call, but you can design the application or website such that the customers get all they want smoothly. You can also add personalized value-added services like a thank you note. The theme, design, and navigation of the online platform will play an important role in impressing and comforting the customers. This way, you can show your customers that they matter to you, and you will be more than happy to see them back.

Accuracy in orders.

Whether you are placing an order over a phone call or in-person, there are great chances that the order might be wrong. A wrong order leads to loss of food and creates a bad impression on the customers. Irritated customers lose faith in your services and would probably not visit you again.

However, in online orders, accuracy is present at the core. Everything is done digitally with the help of technology, and hence there is no scope for human errors. Customers have greater control here. Customers can give special notes or instructions too.

Customization

Having an in-house order system means that you are free to make changes to the menu instantly. You will have more control over your offerings, brand, and services. When the customers are placing an order, they will be enjoying your direct services without any third-party intervention.

You can add photos of the restaurant food items to give customers a real idea of the ambiance and food. This will help you to build a robust brand with a positive appeal that is more reliable or believable for your customers. You can also add a waiting period and prices.

All profit is yours

As seen above, when you subscribe to a third-party online food delivery platform, you are bound to share your profit with it. On the other hand, an in house food ordering system grated with your restaurant's POS Software. This means you can track all the orders, keep all the revenue of every order. There is no middle man between you and your customers. The more you sell, the more you earn.

It can be integrated with third-party apps.

Though third party food ordering platforms divide your profits, they are important to reach a wide customer base full stop if you are operating in a big city or a densely populated market third party that forms to help you reach several customers. As a smart restaurant, you can use these platforms as a springboard to get that first order or to grab the attention. If served well, these customers might search your restaurant on the internet and can place a direct order to your in-house order system. You can temp these customers to become loyal customers by offering a few discounts or offers on the food they love or order the most. This creates a win-win scenario for both parties. This also helps in brand development and mouth publicity.

Food ordering habits of your customers have become digital, and hence you must have your food ordering system that can connect with the customers directly and allow them to order with all the necessary instructions and requirements directly to you.

This is a medium to stay connected to your customers and prospects without interruption.