Why is it important for a Hotel PMS to have its own channel manager?

How frequently do you find yourself caught in the so-called "triangle of overbooking," in which the PMS, OTA, and channel manager each point the finger of blame at someone else for the problem?

Dealing with overbookings is never an enjoyable experience because it can result in financial loss for the establishment, damage to the establishment's reputation, and dissatisfied customers at the hotel. All of these outcomes are likely to be unpleasant.

When it comes to property managers attempting to determine the fundamental reason behind overbooking, the situation is frequently made more difficult by a blame game that involves three different parties: a channel manager, a property management system (PMS), and an online travel agency (OTA). Every generation blames the one that came before it for the problems that exist today. When multiple technologies are used, there is an increased chance of connection failures occurring, even when those connections are of the highest possible quality.

"Because Su has become THE platform that a property needs for its distribution, the friction that is normally associated with connectivity has been eliminated by Su,"

Su, an innovative product, makes your property management system (PMS), central reservation system (CRS), or vacation rental (VR) into a one-stop-shop for all of your distribution requirements by integrating with it using a straightforward API.

Let's take a look at some of the potential benefits of taking Su for your PMS, CRS, or VR so that you can decide whether or not it's right for you.

Your PMS, CRS, or VR will morph into an all-in-one solution that meets all of your distribution requirements once you implement this transformation. To put it another way, you will only need to enter the rate into the PMS once, and that will be it! Your PMS essentially eliminates the possibility of error because it is the only source that can provide accurate information.

Even if you satisfy all of their requirements regarding channel management, you will only need to keep track of a single invoice for each individual property.

Because each connection has its own distinct ID and is managed by a simple API, frictionless distribution is possible. This makes it possible to distribute data without any interruptions.

OTAs that are provided with updates in real time.

It is possible that Su will be the one to provide the channel management service; however, it will still fall under your brand's purview (and you won't even have to build a channel manager!). Despite this, the possibility exists that Su will be the one to provide the service.

The management of properties that are rented out for vacations is made much easier by Su. A full content API, property notifications, and real-time update capabilities are among the features that are available.

In the event that something goes awry, the details logs that are available via the Su extranet assist in the speedy resolution of problems.

In a market that is competitive and customers who are looking to save every dollar to improve their pandemic-affected margins, the combination of PMS and channel management services under one umbrella provides an opportunity for you to retain your customers – even grow their lifetime value by providing an essential benefit – at very little cost. This gives you the ability to keep your customers and even grow their lifetime value. In a market where there is a lot of competition, this presents an opportunity for you to keep your existing customers.

With this we can conclude that is one of the most important for Hotel PMS to have its own Channel manager which one is great thing for PMS Companies which make their work easier to generate good revenue from there hotel business by getting more presence on OTA agents.

Are you able to appreciate the difference between the two? Get in touch with the Su team right away to schedule your complimentary demonstration.