What is the difference between a White Label Channel Manager and Su?

To maximise their bookings, all types of Accommodation providers, whether they are independent properties, hotel groups, or vacation rentals, are now highly dependent on Online Travel Agents (OTAs).

A world without " Channel Manager".

When properties manually manage their online distribution, the process of distributing inventory and rates across multiple OTAs can be a laborious and time-consuming process for the properties. A disparity in rates and overbookings are two other potential outcomes of this manual process. Both small and large accommodation providers can benefit from increased control and flexibility when they work with a channel manager.

What exactly is the role of a Channel Manager?

Traditional channel managers are in charge of handling online distribution for all types of lodging providers, making it possible for them to easily manage their bookings across multiple OTAs from a single point of access. It is a tool that facilitates easy inventory, rate, and content management for establishments that provide lodging services.

When a customer makes a reservation for a room through a specific channel, the availability of the room is automatically updated across all other channels, including the booking engine for your property. The process of updating channels, availability, and rates in real time is centralised and automated by the system.

What exactly is meant by the term "White Label Channel Manager"?

IIn the majority of instances, this service is made available to Resellers. A traditional channel manager is comparable to what is known as a white label channel manager. However, a white label channel manager has a bespoke skin that is designed to match the Reseller's brand colours, whereas a traditional channel manager does not have this feature. White Label Solutions are offered by Channel Management providers all over the world, even in regions where those providers do not have a physical presence. White Label Solutions can be customised to meet the needs of individual businesses.

When using a white label configuration, it is the Reseller's responsibility to provide sales in addition to onboarding and first-level support for customers. A separate login is made available to the Reseller, and they have access to the view that lists all of the properties that are rented through their platform. White label channel managers typically have access to the same system updates as their traditional counterparts, and they are able to make these upgrades available to their customers. This gives white label channel managers a competitive advantage over their traditional counterparts.

What does SU stand for, exactly?

Su is a Channel Manager that was developed specifically for use with PMS, CRS, and vacation rentals. It is a link between the Property Management System and the OTAs that is accomplished through the use of simple APIs, and it eliminates the friction that is caused by conventional channel managers. In addition to this, it gives PMS partners their very own individualised booking engine that they can build themselves. Su is the platform that enables effortless connectivity while maintaining complete transparency.

Su is a product that is both highly reliable and scalable, and it differs from the traditional channel manager in that it powers direct connections to more than 175 OTAs all over the world. This enables seamless connectivity, which in turn delights your customers.

Also, in contrast to the White-labeled Channel Manager, the Su platform places the PMS providers in the driver's seat, granting them complete control and assisting them in the expansion of their businesses through the provision of seamless connectivity. It is a straightforward approach to contemporary technology, characterised by uncomplicated connectivity, unhindered access by humans, and complete openness.

Are you prepared to understand the distinction? Get in touch with the Su team today for a free demonstration.