Why Do Emails Go to Spam Instead of Inbox

Let's begin by defining emails go to spam instead of inbox, commonly referred to as junk email: undesired messages delivered in large quantities. Spam refers to unwanted and repetitious content.

What is the Spam (Bulk or Junk) Folder?

The following email statistics might help you grasp the significance of email marketing. According to the data, an effective email strategy is essential for boosting revenue and generating high-quality leads.

1. You Have An Email Spam Filter Issue

Email senders are generally concerned with inbound filters, but mailbox providers utilize both inbound and outgoing emails to avoid spam.

Email spam is filtered using several metrics and algorithms. Following the filtering procedure, a numerical score is given to the message that indicates the likelihood that it is spam.

2. You Have A Low Sender Score

• An method called sender score ranks each outgoing mail server's IP address. It has to do with how well-known the transmitting IP and sending domain are.
• It displays your sender reputation from 0 to 100. Your emails won't get in the inbox folder if you have a low sender score (defined as being below 90) since ISPs will reject you. Therefore, your chances of getting to the desired inbox folder increase with your sender score.

3. You Don’t Have a Reputable IP Address

• An IP address is a number that is part of the domain name system and is used to send emails on your behalf. Emails from marketers can be sent using shared or dedicated IP addresses.
• Emails can be delivered using it whether it is assigned to one sender or several.

4. Your Domain Authentication Matters

• Through authentication, the identity of the sender can be verified by the receiving server. To ensure that your emails are sent and reach their intended recipient, it is crucial to protect your brand, establish a solid reputation, and boost deliverability.

• With the GlockApps spam testing tool, you may examine your authentication history. It enables authentication of the sender's identity by the receiving server. Authentication is crucial for protecting your brand and developing a solid reputation.

10 Reasons Why Emails Go to Spam

1. You Aren’t Targeting the Right Audience

2. You Don’t Have Permission to Email Subscribers

3. Your IP Address Is or Has Been Used for Spam

4. You Have Low Engagement Rates

5. Your Subscribers Don’t Remember You

6. You Have Low Mailbox Usage

7. Your Subject Line is Misleading

8. Your “From” Information Is Inaccurate

9. You Don’t Include Your Physical Address

10. You’re Not Learning From Your Mistakes

What is Email Verification?

In the end, you risk losing more than just a customer if people who actively participate in your email marketing efforts label your emails as spam.

Even if somebody gave you their proper email address, emails can remain inactive for other reasons;

• They might no longer use their emails on your list, or
• They might leave their positions, rendering their corporate mail addresses useless.

So if you want to maintain a high-quality email list, cleansing the list is something you should do. Your issues can be caused by the fact that you don't consistently do that!

Update your email list and get rid of any inactive subscribers who haven't interacted in at least six months. You should also attempt to re-engage them. If they want to update their choices and information, ask them. You can organize your list in this fashion. You'll finally succeed in your objectives by removing the bad data.