Why Businesses Are Moving Towards White Label Solutions

Sometimes the best innovation is not to build from the ground up; rather, building better. White-label software is developed by one company and rebranded by another company. These pre-built solutions can be rebranded for different purposes. The buyer has full permission to rebrand (or customise) as per choice, although the customization level can be limited.

These software can be used for in-house needs or sold to the end customer. You get a ready-made app (or service), tweak it, and resell it. This approach has long been used by millions of companies, from startups to organizations.

Reports show that the market will reach $50 billion by 2025. As modern applications become more complex, companies are turning to white label app development to meet deadlines. On top of that, cost savings are a big plus.

Benefits of white Label Outsourcing

These apps are used by SaaS, e-commerce, and digital marketing agencies. Cost efficiency is a major benefit, with development costs typically reduced by up to 60% compared to in-house development.

Industry analysis suggests that with white labeling, businesses can reach the market roughly 50% faster than those developing proprietary solutions.

As a software development company, you may use white label APIs to add functionality. Let's say you're building a travel booking website. You want to add flight booking and hotel search features. Check out our guide on app development cost in 2025.

Option 1: Build everything yourself

• Hire app developers
• Partner with airlines
• Manage pricing, data, and security
• This takes months.

Option 2: Use white-label APIs

• Use a white-label API from a company like Skyscanner
• Their API gives you all the flight data
• You show it on your site, with your branding

You can save a lot of time by not building what is already built, skipping R&D. E-commerce developers could deploy pre-designed storefronts under their brand, and marketing agencies may use white-label analytics tools. Though this is not a one-size-fits-all approach, these solutions provide a pragmatic option for businesses balancing growth goals with resource constraints.

How You Can Use White Label Software

Let's understand it with some popular white label examples that would help you understand how you can use them.

1. CRM platforms

For businesses with technical know-how, white-label CRM systems are a good mix between ready-made software and fully custom builds. You get to keep control over your brand and user experience without spending too much time. The major benefit is in shifting your engineering team's focus to more important tasks. They can work on complex development instead of building basic tools from scratch.

2. Project management tools

Agencies or consultancies often face pressure to deliver tailored workflows without compromising scalability. White-label project management tools allow you to embed standardized processes (e.g., Agile or Waterfall frameworks) into a branded interface. This approach standardizes efficiency while letting you layer on client-specific automations or reporting, a tactical way to maintain consistency across diverse projects without fragmenting your tech stack.

3. E-commerce platforms

Businesses looking to launch online stores can use white-label e-commerce platforms to create a branded storefront. A platform with pre-built features like product listings, payment systems, and inventory tools makes it easy to build a feature-rich e-commerce application.

Examples of some popular white label services

Now, here is how you can use popular options to build specific features on the fly. This list is not exhaustive.

1. Skyscanner API [Flight search & booking]

Use their white-label travel API to let users search for flights and compare prices, all under your branding.

2. Stripe Connect [Payments]

You can offer payment processing (checkout, payouts, subscriptions) without revealing Stripe to your users—fully branded as your service.

3. Shopify Plus [E-commerce backend]

Some agencies use Shopify's white-label or headless backend to build storefronts while controlling the brand experience entirely.

4. Sendbird [Chat & messaging]

Want chat in your app like WhatsApp or Slack? Sendbird provides a white-label messaging API you can customize fully.

5. SendGrid [Email sending]

Power your email newsletters or automated notifications using SendGrid's API while presenting it as your own email service.

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