Why a Custom Rolling Tray Could Help Your Branding?

Branding and marketing can be super tough. Not only can it vary by product and business but it can really differ through each industry or niche. If you’re a realtor, it makes sense sending or giving away a pen, calendar or fridge magnet. It won’t make so much sense doing this in the cannabis industry. Learning how to allocate your marketing capital is very important, especially for a startup or a new business. Putting money into places that will make more come back is what it’s all about. This is more true when you start thinking about branding and the long term.

In the cannabis industry, there is a lot of marketing and branding going on. Right now it is the Wild Wild West in this industry because there are so many new companies. On top of that, the laws aren’t fully ironed out all around the United States, nevertheless around the world. Branding gets harder because there are many gray areas on using Facebook ads and Google ads in this industry.

Customize Your Rolling Tray

One of the best ways to make sure people see your company and enhance the branding of it for the long term is by giving away or selling items that people use around others. For example, Apple created their commercial around their white earbuds when they first came out. The commercials made people want them more because of the exclusivity.

Rolling trays are an item that are great to put your branding, logo, or any image on it. Whether you want to sell wholesale rolling trays by creating your own line of trays with your own images on them. Many women who have fans of their own love to sell their own custom trays as merchandise. Many artists and musicians will get them printed on this and give it away as promotional materials.

Benefits

There are multiple benefits you can get from customizing your own rolling trays. First and foremost you can put your own branding on it. This gives you the ability to have many eyeballs on it. You can show up to a tradeshow with rolling trays to give away. When so many people are carrying it, you can have potentially many people seeing it.

Another benefit to it is using it as another merchandise to sell. People who love to sell stuff always look for more items they can sell but knowing to sell custom items with your own image or logo on it can help you. You can make more money on it too.

Features

The features of a rolling tray are mostly used for rolling up your joint. Simply take a grinder and grind up your favorite dry herbs. Dump it out directly onto the tray. Rolling trays generally have raised edges so your dry herbs don’t fall off the tray.

There are also custom bamboo magnetic box that can be customized. The interesting feature on these is the fact that they come with certain placeholders for your accessories. You can put your phone there, grinders, cones and a place to roll up on. You can generally find these at head shops.

Do's and Don'ts of Cannabis Branding

Do's:

• Do be memorable. Take the time to create a brand that people will remember. Look at other brands that you admire and the story behind the imaging and connection to the company name.
• Do be creative. If you want to pay homage to a certain cannabis genre, try creating a product line within your brand that caters to a cultural niche – as opposed to pigeonholing your brand. Or, look into brand ambassadors to tell your story in a way that educates the public about the cannabis culture. There are many ways to honor the culture and have your brand taken seriously.
• Do appeal to the broad spectrum of cannabis-consumer personalities. This might seem really challenging, since marketing is personality-based and cannabis consumers run the gamut. But once you narrow down the reasons people consume cannabis, you will see commonalities between the broad spectrum of consumers.
• Do use mature content. According to Seattle-based cannabis research company Headset, the average age of a cannabis consumer is 37.5. Besides restrictions on images that appeal to children, using a cartoonish image misses the majority of cannabis consumers.
• Do be provocative. Starbucks is great at being provocative. Why is there a mermaid in the logo? It’s because it tells a story. In this case, mermaids honor fishermen in Seattle. This goes back to brand recall. Wrap your story into a logo and provoke people to learn more and ask questions to learn the brand’s story. The story can be wrapped into marketing material. Soon, the connection to a brand becomes emotional and instantly recalled. Most people can’t think coffee without Starbucks – or Starbucks without thinking of Seattle.

Don'ts:

• Don’t be perfunctory. Relying on an outsourced marketing website to create your logo without any direction can result in a very bland and generic logo that falls flat on audiences, or worse, confuses them. Too often, people rely on others to tell their story without putting much thought into it, and the brand then fails to connect with consumers.
• Don’t be cheesy. Skip the cliches or branding that’s too campy. Don’t be the company with a cringe-worthy brand that is evocative of the stoner subculture perpetuating the stigma of cannabis making people dumb.
• Don’t insult cannabis consumers. In the same vein as the aforementioned advice on not being cheesy, definitely do not ever degrade the image of cannabis consumers or the counterculture image, the latter having been the driving force of legalization. This has caused issues for some businesses and major backlash from cannabis consumers. This is a very serious genre that spends a lot of money on cannabis – and it’s your first line of defense. Loyalty must be earned to attract business from the illicit market. You want champions for your brand in these uncertain times and unstable, restricted marketplace.
• Don’t ever use cartoonlike images. This is a big no-no in cannabis marketing and is strictly prohibited in most states. Branding absolutely cannot be appealing to children. The audience should always be geared toward 21-year-olds and older, even for medical. The latter is a serious endeavor, anyhow, and should never include cartoonish branding if any respect is to be earned for the substantial relief cannabis provides.
• Don’t be too complicated. This is more for keeping the budget in check than anything. Too many colors and large, complicated designs waste money and space. The brain can process images in as little as 13 milliseconds. It also takes 5-15 seconds to make a first impression. Make your brand meaningful and easy to remember in a very short amount of time.